NonProfit PRO
JANUARY 25, 2022
With the understanding that the Infectious Disease Research Institute was stopping the progress of early research, American Leprosy Missions created a direct mail piece that would target donors with a higher giving propensity.
Nonprofit Tech for Good
AUGUST 6, 2023
Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. However, simple considerations like providing captions and transcripts for videos, using high contrast colors, and ensuring the readability of text will make content more accessible for people of all abilities.
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Bloomerang
JUNE 8, 2021
Direct mail or newsletter. I highly urge you to consider sharing meaningful videos, and in-person and online testimonials at your events — whether live, virtual or hybrid. Direct mail and newsletters. That said, direct mail tends to be more expensive and should be used thoughtfully. . Social media.
Nimble AMS
APRIL 20, 2022
Have leaders give volunteers awards and express gratitude for their ongoing commitment to the organization. . Highlighting volunteer successes or presenting volunteer awards is a fantastic way to both increase volunteer engagement and recruitment efforts. . Create a volunteer appreciation video. Send thank you cards.
Bloomerang
OCTOBER 30, 2023
Charity Navigator has awarded Feeding America a four-star rating for ten consecutive years. Address the donor by name, explain how their contribution will make a difference, and consider including a short video featuring a beneficiary expressing gratitude. I asked Aaron about Feeding America’s current commitment to direct mail.
The Fundraising Authority
DECEMBER 24, 2020
An astute reader e-mailed me after the article was published to remind me that I forgot one important piece of the puzzle: stewarding donors after they give. Using newsletters, e-mails , videos, podcasts, websites, non-ask events , etc. You can give them an award, recognize them at an event, profile them in a newsletter, etc.
Bloomerang
AUGUST 31, 2022
It gives your audience a tangible transformation to observe through the sharing of the written word, photos, testimonials, and videos. Visual storytelling with photos and videos is extremely valuable when available. Direct mail. In yesterday’s e-mail, we promised you an extra special story of friendship.
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