article thumbnail

New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Nearly half (48%) of donors cited email as their preferred giving channel ahead of social media, text messaging, direct mail, and phone calls in a study published last year by fundraising platform Neon One in Chicago. And the only way to know is to test.” Research backs this up. Any number of variables can influence these metrics.

Test 52
article thumbnail

Lame spams of the day: Fake Amazon and PayPal receipts

Robert Weiner

These aren't as lame-looking as most of the spam I write about: they use the right logos, fonts, and typefaces. The giveaways are: 1) Hover over the links and see where they point before clicking (that's the best way to prevent phishing attacks and malware infections from spam). 3) I got a dozen of the Amazon spams.

Paypal 173
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lame spam of the day: Raw spam merge text

Robert Weiner

Some newbie spammer posted a message on my site that shows the contents of their spam merge database. I recognize so many snippets that have appeared in my spam folder over the years. { {I have|I’ve} been {surfing|browsing} online more than {three|3|2|4} hours today, yet I never found any interesting article like yours.

Spam 131
article thumbnail

5 Tips for a Winning Email Marketing Strategy

Saleforce Nonprofit

Keep in mind the importance of monitoring metrics related to engagement and spam complaints, as these directly correlate to the effectiveness of the sender name. Testing isn’t just about answering one-off questions or settling a disagreement. Share their why. Keep it Short and Sweet. Embrace Storytelling.

email 116
article thumbnail

To CAPTCHA or Not to CAPTCHA, That is The Question?

NetWits

CAPTCHA stands for (Completely Automated Public Turing test to tell Computers and Humans Apart). e-mail address protection. prevention of comment spam. For example, have you suffered fighting against spam, bots, or hacker attacks? For this reason, the security benefits of CAPTCHA include: . protection of donation forms.

Question 145
article thumbnail

Why Segmentation Is So Important in Email Marketing

NetWits

It will also help to prevent people from marking you as Spam. Lastly, when in doubt, segment your e-mail list like you would for direct mail. E-mail will allow you to try similar segments as you might use for a direct mail program, and allows you to test new segments at a low cost. First, Create a Plan.

email 149
article thumbnail

My dream HTML email editor…does it exist?

Judi Sohn

It took a while, but I finally have a template that seems to be working well for us: I’ve tested the template in Outlook (2003 and 2007), Gmail, AOL, Yahoo and Apple Mail and it looks just like the screen shot above, or close enough. By a very wide margin.

email 100