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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. 5) 41% of nonprofits worldwide send email newsletters to their supporters and donors monthly.

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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

A matching grant pledge prior to the big day encouraged supporters to dig deep, resulting in a 40% revenue increase compared to the previous year’s total by the time the day drew to a close. Supporters took advantage of the second chance. Research backs this up.

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Lame spam of the day: Raw spam merge text

Robert Weiner

Some newbie spammer posted a message on my site that shows the contents of their spam merge database. I recognize so many snippets that have appeared in my spam folder over the years. { {I have|I’ve} been {surfing|browsing} online more than {three|3|2|4} hours today, yet I never found any interesting article like yours.

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Lame spams of the day: ADP Notifications

Robert Weiner

Since I don't use ADP it's obvious that they're spam, but others may fall for them. Text: This e-mail has been sent from an automated system. Text: Your Transaction Report(s) have been uploaded to the web site: https://www.flexdirect.adp.com/client/login.aspx (links lead to [link]. Sender: ADPClientServices@adp.com. at minimum.

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Nonprofit Email Communication Truth: Quantity Is As Important As Quality

Bloomerang

However, a quality email message, be it an appeal, thank you, gratitude report, or other call to action, isn’t the whole story. 85% of all emails are spam. Your loyal supporters love to hear from you. As you expand services and need to raise more money, expanding the number of mailings you send makes a lot of sense.

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Lame spams of the day: More people sending me money

Robert Weiner

Subject: Successful Credit Card Settlement Report. Text: Dear Customer, The following is your Credit Card settlement report for Tuesday, August 14, 2012. You can download your full report at https://account.authorize.net/login/protected/download/settlementreport/. Click "Reports" from the main menu. Click "Run Report".

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82 Fundraising and Social Media Stats for Nonprofits

Nonprofit Tech for Good

USD ( Blackbaud Luminate Online Report ). of overall fundraising in 2018 came from online giving ( Charitable Giving Report ). 11% via direct mail/post. 1% via text message ( Global Trends in Giving Report ). However, 19% of donors return within the first 90 days ( The State of Modern Philanthropy Report ).

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