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Use These 11 Metrics To Evaluate Your End-Of-Year Fundraising Campaign

Bloomerang

In this post, I’ll walk you through why that’s important and what metrics you should measure. . This includes the cost to design, mail, print, and create the appeals, as well as the time that your staff spent working on the campaign. Goals and metrics . 11 metrics to evaluate your end-of-year fundraising campaign .

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Maximizing your event marketing ROI: 4 Fundamental Strategies

Greater Giving

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

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Nonprofit Email: The Rules of Engagement

Pamela Grow

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Social media, on the other hand, lags behind with an average ROI of 94%. When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). But what about reach? billion by 2025.

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An Inside Look at Crafting a Strong Nonprofit Marketing Plan

Allegiance Group

As you plan your campaign, keep each of the three pillars in mind: The market. This central theme should be represented in each individual component you launch, from social media posts to direct mail. Measurement and Evaluation Guidelines To know whether your campaign was a success, you’ll need to track metrics related to your goal.

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Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy

Beth's Blog: How Nonprofits Can Use Social Media

And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. Finding the ROI. It’s no surprise that a tactic with a cost is high and unclear ROI gets minimal resources. But we have reached an inflection point.

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4 Reasons to Start Planning Ahead for GivingTuesday

sgEngage

Keep in mind that your Giving Tuesday strategy shouldn’t only focus on the day itself. By conducting prospect research with this purpose in mind, you can have this arrangement set up in the early fall, well before Giving Tuesday arrives. Start testing your outreach plans. Get a head start on prospect research.

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6 Ways to Create Buzz Around Your Charity Golf Tournament

sgEngage

If you decide to add direct mail to the mix, include a QR code for a quick link to your event website where folks can immediately register, become a sponsor, or make a donation as soon as they hear about it. Local personalities are more likely to respond to inquiries, so keep that in mind when creating your target list.

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