DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. Creating a marketing campaign might sound simple enough, but implementing a proper strategy with a multi-channel approach is easier said than done. Here are three ways you can do this: Build long-term donor relationships. Let’s dive in!

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NonProfit Hub

JUNE 12, 2020

Start boosting your donor retention rate by focusing on those who are just giving to your nonprofit for the first time. Why First-Time Donor Retention is Important. New donor retention plays a major role in your overall retention rate. This has a lot to do with the power behind a second donation. Call your new donors. .

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Bloomerang

FEBRUARY 13, 2023

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%.

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Saleforce Nonprofit

APRIL 6, 2022

Over the past two decades, how nonprofits initially understood ‘digital fundraising’ as email and social channels to supplement direct mail has come a long way. Effective digital fundraising requires tech support to drive income growth, insights, and retention. The post Are Marketing and Fundraising Changing Permanently?

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Pamela Grow

JANUARY 11, 2024

Donor retention should factor into your planning for 2024 in a big way. Build your fundraising program around retention. Better storytelling/more humanity Whether told face-to-face with a major donor, in a thank you video, or in your fundraising emails, stories are the most powerful tool in your fundraising and marketing arsenal.

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Media Cause

JULY 11, 2023

Did you know that f or every $1 spent on email marketing, the average return on investment is $42 ? Email Marketing Strategy for Nonprofits: Understanding Automated Email Marketing Why Automated Email Marketing? Why Automated Email Marketing?

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Bloomerang

OCTOBER 30, 2023

Manager, Direct Marketing Fundraising Services, long-time staff of the national nonprofit Feeding America , knows better. Aaron and his team provide technical support for the fundraising and direct marketing efforts of the agency partners, especially to support the 200 food banks. Aaron LaMonica-Weier , Sr.

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Pamela Grow

APRIL 10, 2024

Leading international fundraising copywriter, Lisa Sargent, calls print donor newsletters your “retention engines.” She writes, “Latest win is that we sent Bethany’s first issue of our brand new Bethany Beacon donor newsletter and in fewer than 7 days from when it dropped in the mail donations started rolling in!

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Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Engage new donors from the start with compelling digital marketing. Let’s get started! Learn More!

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DNL OmniMedia

DECEMBER 15, 2020

The strategy behind your email marketing efforts should always roll-up to the overall organizational story you are trying to tell. With that in mind, we’re going to explore nonprofit email marketing, the types of campaigns available to you, and the best practices to truly excel. Types of Nonprofit Email Marketing Campaigns.

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Pamela Grow

MARCH 7, 2024

But the good news is that nonprofits benefit from higher open rates compared to regular marketing emails. To improve your nonprofit email marketing, focus on sending relevant messages to your donors at the appropriate times. Check out nine nonprofit email marketing examples every nonprofit should have. Looking for inspiration?

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Nonprofit Tech for Good

JANUARY 13, 2020

By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. 4) Add to Mailing List. You did it: your donation appeal was a success.

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Bloomerang

AUGUST 28, 2023

This type of stewardship helps boost donor retention. Increase donor retention: Some nonprofit CRM solutions (like Bloomerang !) Bloomerang gives users access to a dashboard that actively tracks your retention rate to keep it top of mind for your entire team. Be sure your nonprofit CRM can create both: Letters and mailings.

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Profile Software Nonprofit Donor 91

Neon CRM

NOVEMBER 17, 2023

Ultimately, the goal of a membership engagement strategy is to improve member retention. Fundraising 10 Steps to Plan a Successful Membership Drive 9 min read Read Now 3 Membership Engagement Strategies That Boost Member Retention You worked hard to grow your member base. Here are some concrete ways to get them to stick around.

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Association Analytics

SEPTEMBER 22, 2021

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. opening mails, visiting the website, starting to earn credits). At this stage, they typically engage in basic membership activities (e.g.,

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sgEngage

DECEMBER 29, 2021

Topics include maximizing healthcare fundraising, deep dives into environmental social governance, and the importance of online fundraising and marketing. Taking Doctors’ Day Beyond the Direct Mail Appeal by Bo Crader,Blackbaud. Unsubscribe” is not a Dirty Word in Email Marketing by Lacey Kruger, Blackbaud.

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NetWits

DECEMBER 2, 2010

In today’s modern email marketing environments, lots of focus is placed on design and content – which we can all agree are very important aspects of any email campaign. Lastly, when in doubt, segment your e-mail list like you would for direct mail. E-mail Schedules & Strategies. First, Create a Plan.

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Qgiv

AUGUST 9, 2023

It’s undoubtedly a challenging time for new donor acquisition, underscoring the constant importance of retention. Day 5: Send a mailed thank you note (consider handwriting the note or having your executive director sign the note for a personal touch). Day 50: Send another piece of mail to let donors know what their gifts helped fund.

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Get Fully Funded

JANUARY 24, 2024

Put simply, email automation is a feature of marketing software that allows your organization to set up emails that are automatically triggered by supporters’ actions. For example, if you use Salesforce and its marketing automation add-on, you can populate emails with data like donors’ first names and most recent donation amounts.

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DipJar

JUNE 20, 2023

Your strengths and weaknesses are the internal factors that your nonprofit deals with, including staffing considerations, marketing plans , and the software tools you use to run your organization. Marketing strategy Your marketing approach can also benefit from a strategic analysis.

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Care2

FEBRUARY 11, 2013

Unfortunately, many nonprofits don't feel like they have the luxury of focusing on fundraising strategies that will bring in long-term results, which has led to low donor retention rates. According to the Fundraising Effectiveness Project, the commercial business customer retention rate is 94%. That is an attrition rate of 59%.

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CauseVox

MARCH 1, 2024

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. How to Create a Donor Persona So how do you create a donor persona?

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Bloomerang

AUGUST 30, 2021

adjusted), presumably due to growth in the S&P 500 in recent years and how the 2020 market recovery positioned foundations to respond to the impetus to distribute more during a time of pressing needs. Per the FEP , donor retention rates (which have been falling at least since 2006, the first year of the FEP) continued to fall last year.

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Bloomerang

AUGUST 16, 2021

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. One of the biggest problems nonprofits face is improving their low donor retention rate. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance.

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Pamela Grow

JANUARY 25, 2024

It’s not even how compelling your offer is, or your mailing list. A few years back, I asked donor retention expert and copywriter Lisa Sargent for her advice on stewarding monthly donors, and here is what she said: Some “best practices” I’d recommend based on direct experience and personal research: 1.)

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Get Fully Funded

JUNE 14, 2023

Here are the most common communication channels nonprofits use and what types of messages they work best for: Direct mail. Direct mail is best suited for older donors who may be less technologically savvy. Ask your donors which channels they would prefer your nonprofit use to reach out to them. Phone call. Implement donor segmentation.

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Bloomerang

MAY 31, 2022

Keep in mind that successfully carrying out a powerful fundraising strategy requires a strong partnership between your organization’s marketing and fundraising staff. Donor stewardship helps you boost your donor retention rate , helping you earn much more over time. Email marketing software. Major gifts.

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Qgiv

SEPTEMBER 28, 2022

Kate Kramer is the Partner Marketing Manager at Bloomerang. She has over 15 years of development and marketing experience. Your year-end donor retention plan is an ongoing, cyclical process that starts as soon as the donor makes their contribution. 6 strategies to retain first-time year-end donors.

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Connection Cafe

JUNE 30, 2017

From donor retention to nonprofit marketing to organizational leadership, every ebook is an invaluable resource. In this post we’ll focus on must-haves for your nonprofit marketing plan. The below best practices go hand-in-hand to help you first create a consistent marketing message and then automate it.

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Bloomerang

JULY 5, 2021

Do you know what your retention rates are or how to increase donor loyalty? The sorry state of donor retention has been a topic of discussion for at least the past decade, since the Fundraising Effectiveness Project Report began collecting data. Yet too many nonprofits still don’t prioritize donor retention strategies. .

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sgEngage

APRIL 10, 2023

For example, if you discover your donor retention rate is falling, you can focus on donor stewardship in the months leading up to Giving Tuesday to boost retention. To expand your audience, consider how you can take a multi-channel marketing approach. Plus, it will boost retention after the year-end season comes to a close.

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Demographics Retention Donor Research 72

Bloomerang

JUNE 7, 2022

This is why it’s so important that you take a strategic approach to creating the message you share and develop the right marketing strategy to get the letter to the right donors at the right time. . That means you need to develop a strong marketing and outreach plan that will help you connect with donors and make your case for support. .

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Bloomerang

AUGUST 7, 2023

Especially not in our digitally revolutionized marketplace where outbound (push) marketing no longer rules. Today’s most effective marketers engage in inbound (pull) marketing. It’s the reason so many donor programs have retention rates representing three steps forward, two steps back. But it doesn’t really work that way.

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Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. For detailed best practices on how to use email effectively, see 10 Email Marketing Best Practices for Nonprofits. And don’t be shy about sending emails!

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Connection Cafe

JUNE 15, 2017

In the second installment of the Blackbaud Institute’s Sustainers in Focus series —research-backed best practices for marketing, promoting, soliciting, and fulfilling a sustained giving program— Best Practice # 1 was to ask new donors to give on a monthly basis. 4 Ways to Improve Donor Retention Rates with Monthly Giving.

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Connection Cafe

FEBRUARY 14, 2017

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. We can see from the 2016 Luminate Online Benchmark Report that nonprofits are having success in both areas, but that between the two, efforts are skewed toward donor retention.

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Qgiv

MAY 10, 2022

You’ll have received their contact information at this phase, so reach out via email, give them the occasional phone call, or send a piece of direct mail. If you have text marketing capabilities , text messages can be a great way to reach out to donors, but only if they’ve opted in to receive text messages from you. The donation stage.

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