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From Events to Online: Adapting Traditional Fundraising Methods for the Digital Age

The Modern Nonprofit

Estimated Reading Time: 3 minutes From Events to Online: Adapting Traditional Fundraising Methods for the Digital Age In the grand theatre of nonprofit work, fundraising is the showstopper act. These methods, rooted in physical interaction and personal connection, have stood the test of time.

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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. However, this is not a universal rule.

Practice 239
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Reaching Gen Z on social media: Expert advice vs. Gen Z opinion

Candid

For example, our preference for video content rings true. As I dug into the advice, I couldn’t help but reflect on the way I engage with nonprofit social media: Is the use of humor and short-form video crucial for brands to grab my attention? To answer these questions and put experts’ advice to the test, I decided to ask my peers.

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Advocacy and Awareness: 4 Tips for Virtual Campaigning

sgEngage

While traditional methods can still impact supporters, more and more organizations interested in starting an advocacy initiative look to virtual campaigns first. With the right best practices, video conferencing can allow your team to forge personal connections with supporters, no matter how remote. Limiting background noise. .

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3 Proven Ways to Find and Convert New Donors

sgEngage

You can also test the use of a pop-up box to encourage giving wherever a visitor happens to be on your website. Gone are the days when organizations relied solely on traditional methods to find and engage donors. Ask friends and family to make a small donation and collect feedback. Don’t forget about your website footer.

Donor 85
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Fundraising Apps: 25+ Tools To Help Your Org Raise More

Bloomerang

With interactive maps, private meeting scheduling, and a personalized agenda, attendees have everything they need to get more from the event. From here, donors can easily update profile information and payment methods, download end-of-year receipts, and more. Easier interactions with the government.

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Testing Your Donation Form Part 3: Wrangling Guinea Pigs

Connection Cafe

Note: This is the third in a series of posts about usability testing your website from guest author Brandon Granger, Senior Interaction Designer for Blackbaud. In part one , we discussed why you should test your website and part two outlined designing your test. I’ve seen similar results in my testing.

Guinea 37