The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing
Nonprofit Tech for Good
JULY 5, 2020
The feeling of surprise, when coupled with arousing emotions, results in highly engaging content that people can’t help but share (Chewbacca Mom is a perfect example of surprise and joy). You’ll be outraged when you see how people are treating this endangered species. You’re going to want to turn the sound on for this one.
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