The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

While it’s important to follow standard best practices, engagement rates depend highly on the preferences of one’s audience, which can vary greatly between nonprofits who serve a diverse array of communities and issues. Replacing generic sign up forms with petitions that supporters can sign is popular with nonprofits in the advocacy field.

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Test Digital Headline Language 84

Whole Whale

SEPTEMBER 8, 2023

Survey existing donors on what compelled them to support you before. Make the mission or program the hero – Focus messaging on your nonprofit’s values, impact, and service. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

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Lesson Fundraising Digital Test 59

Classy

MAY 25, 2021

A strong conversion rate for your nonprofit donation page depends on a number of factors, including a clear call to action, mobile-responsive software , customized visuals, and a streamlined checkout process. Explicitly state if you want each person to donate, fundraise, purchase a ticket, or show support for your organization in another way.

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Donation Tips Rate Mobile 67

Saleforce Nonprofit

AUGUST 5, 2022

5 Ways Brands with a Purpose Make Positive Impact. You’ll find it sprinkled throughout your social media feed and making headlines at the Cannes Lions International Festival of Creativity. Purpose can be a way to set organizational strategy and guide decision-making to maximize positive impact. Take CVS Health.

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Companies Alaska Malta Philanthropy 106

Bloomerang

OCTOBER 4, 2021

There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb. If you’re sending a piece of direct mail, the response device should stand alone in making a strong case for support. It appears the incoming class looks swell and that bar pass rates are good.

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Question Donor Test Student 142

Allegiance Group

MAY 16, 2023

By understanding and implementing these strategies, you can make a meaningful impact on your nonprofit’s digital footprint while maximizing your available resources. Specific Problem Solving: The main issue your nonprofit is trying to address may be very focused, such as improving fundraising or boosting membership conversion rates.

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Websites Alternative Nonprofit Conversation 52

Nonprofits Source

APRIL 19, 2017

I’m going to share 7 insanely easy online fundraising ideas that are making a huge impact for nonprofits. Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Had a 55% increased conversion rate. Result: 119%-203% higher conversion rates. Average click-through rate (CTR) of 3.4%.

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Ideas Donation Online Strategy 111

Get Fully Funded

OCTOBER 7, 2021

Nonprofit advocacy campaigns give your supporters a new way to get involved while furthering your mission through grassroots action. Plus, your nonprofit can attract new supporters interested in advocacy to your cause, growing your supporter network of donors and volunteers. Use your CRM to track relationships with supporters.

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Advocacy Strategy Nonprofit Volunteer 59

Connection Cafe

JANUARY 30, 2017

Their Impact was Clear. Do your donors and supporters understand the unique, specific value that your organization brings and the specific actions you take to respond to issues? Supporters and the public could quickly understand the role the organization is playing in this issue. Influencers Were Mobilized. – Austin Graff.

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Headline Lesson Time Influence 20

Tech Soup

JANUARY 19, 2017

If we've learned anything in the past few years, it's that graphics and video make a huge difference in engagement, shares, and response rates. Write less lengthy copy and better headlines. Emails that contain less copy and include graphic visual elements regularly improve response rates. Donations Will Increase in 2017.

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Digital Marketing Game Headline 36

The Science Behind Engaging your Supporters

SEPTEMBER 14, 2018

There are plenty of good reasons to tell stories, many of which can positively impact your bottom line. Customize the Donation Page to Reflect the Story— Want to improve your donation page conversion rates? Take 30 minutes to write out what the headlines will be, any additional copy, and create a list of graphic needs.

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Storytelling Fundraising Calendar Map 46

Care2

AUGUST 22, 2013

Plan for any meetings needed to solicit content or input from departments and outside support contractors. Monthly Website Stats: Monthly visits, unique visitors, pageviews, pages per Visit, time on site, and bounce rate (aim for under 60%). topic, draft headline, and bulleted ideas to expand on. Send 2-3 emails each month.

Online 71

Online Tips Calendar Test 71

NonProfit Hub

JUNE 20, 2016

Remember that this is a direct mail solicitation, which usually means asking for money; but it could also involve a variety of other asks such as seeking volunteers or simply continued support without a formal ask. Think of it as sort of headline or teaser. Keep the purpose of your mail piece in mind that we discussed in step one.

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Mail Headline Action Mind 34

Connection Cafe

NOVEMBER 6, 2018

Even if your success doesn’t make national news headlines, you can execute a great giving day that propels your annual giving program forward. Potential Pitfall: You have a record-breaking day of giving, but it negatively impacts your other campaigns and leaves you behind pace. Adjust your goals as needed. Want even more tips?

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Giving Gift Demographics Donor 22

Connection Cafe

JANUARY 4, 2016

The same trends that are changing the world around us at a rapidly accelerating rate are impacting the fundraising profession in new and exciting ways. Each year, organizations scrape together scarce resources to hold events or conduct campaigns in order to acquire new supporters. Focus on Impact.

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Fundraising Blackbaud Philanthropy Analytics 20

BoardAssist

DECEMBER 15, 2014

The appeal letter can have only one objective: a clear ask for support. Be sure to thank donors for their past support early in the letter. That’s your case for support! Artwork: 80%; photos: 75%; headlines: 56%; captions: 29%, and very little text! (~Tom Your top priority is always to renew your past donors.

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Mail Money Raise Tips 61

Classy

APRIL 5, 2021

Offering these year-round fundraising and donation options is a great way to generate sustainable revenue, diversify your fundraising portfolio, and keep supporters engaged with your mission. Use high-quality images or graphics to support your call to action. Encourage donors to amplify their impact with a recurring gift. .

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Campaign Fundraising Strategy Headline 64

Qgiv

MAY 11, 2021

Instead of bidding on sweet auction items, you’ll be bidding on keywords, which are the search queries your potential supporters put into search engines (in this case, Google). Important KPIs for your account: CTR (click-thru-rate) is the average number of times a person viewed your ad and then clicked on it.

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Google Grant Rate Headline 52

Nonprofit Tech for Good

NOVEMBER 7, 2020

There’s still time for your organization to secure important year-end gifts—if you can capture people’s attention and motivate them to support your cause. WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. How can you break through the noise?

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Channel Sierra Leone Story Digital 247

Nonprofits Source

NOVEMBER 3, 2017

Having a solid understanding of the basics covered in this guide can make a dramatic impact on the search visibility of your website. While mobile optimization isn’t a direct Google ranking factor, it indirectly benefits SEO by reducing bounce rates in addition to giving your website the perception of professionalism.

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Beginner Digital Marketing Guide 91

Nonprofits Source

JANUARY 23, 2023

Or, you can promote educational content related to the positive impact of participating in these programs. The Basics of Google Ad Grants for Nonprofits From spreading awareness for your mission to rekindling relationships with lapsed supporters, the Google Ad Grant is a reliable way to accomplish your digital marketing goals.

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Grant Google Guide Nonprofit 52

NonProfit Hub

NOVEMBER 3, 2022

All your hard work driving supporters to your website to make a donation can be wasted if those supporters are faced with complicated and time-consuming donation pages once they get there. The more information you require, the more you kill your conversion rate. Or it might be in need of a little TLC. Is it painless?

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Donation Giving Headline Conversation 52

sgEngage

AUGUST 23, 2023

This creates more opportunities to engage with potential supporters. Getting Attention’s Google Ad Grants guide suggests putting yourself in supporters’ shoes when building campaigns. Capture attention with your headlines. Then, use the description to highlight your nonprofit’s story and the impact of supporting your work.

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Grant Google Guide Management 67

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2010

There are several learning cohort groups, including one on better understanding network impact. What domains of impact should be considered (e.g. impact of the crowd-produced product, impact on the crowd / community)? How do you measure the impact of the crowd here? What do you track?

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Measure Fund Impact Minnesota 96

Nonprofit Tech for Good

MAY 18, 2020

Nonprofit Megaphone is Google Certified and supports over 300 nonprofit clients. Your account must maintain an overall click-through rate of at least 5%. However, conversion rates of over 15% per month are considered excessive and suggest that the conversions you are tracking are not particularly meaningful. Performance: .

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Google Grant Guide Adopt 332

Nonprofit Tech for Good

DECEMBER 6, 2018

The Google Ad Grant doesn’t require you to write pages and pages of supporting information and evidence of impact; all you have to do is register with your local TechSoup partner , fill out a quick form, and upload proof of your charity certification. 2) It’s one of the easiest grants to get. Always put your keywords in your Ad copy.

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Grant Google Profit Adwords 266

NonProfit Hub

JANUARY 18, 2019

It gets them excited and makes them more likely to support your organization. No formulas or complex techniques—just simple and powerful words you can implement into your copy to increase conversion rates. Without them, copy or headlines can become boring and predictable. But where do you begin? The importance of power words.

Conversation 67

Conversation Headline Nonprofit Children 67

Nonprofits Source

SEPTEMBER 8, 2017

However, if you notice deliverability or response rates have declined but your email list is growing, it may be worth taking a look at other providers. 2 Grassroots Campaigning: How To Use Online Channels To Build Offline Support. When marketers discuss the impact of email marketing we often see the investment to ROI statistic.

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email Marketing Strategy Fundraising 89

Nonprofits Source

MARCH 21, 2018

Want to know what platform you should be leveraging to maximize your impact? Often times this requires shifting through many useless articles in the hopes you’ll find one that will make an impact on your organization. 84% of Facebook users share to show their support for a cause and highlight issues that are important to them.

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Social Media Resource Marketing Media 109

Bloomerang

SEPTEMBER 12, 2021

If you just had to rate it on a 1 to 10. Those same people that I was nervous about and had accountability with, they were around me helping me and supporting me. What is the value that you give to supporters, donors, volunteers? What value are they getting from being a supporter and an advocate? I just know it.

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Results Video Donation Fundraising 80

Tech Soup

JUNE 20, 2016

By doubling the completion rate from 15 percent to 30 percent, you're basically doubling your revenue through this all-important and fast-growing fundraising channel. Start with a Strong Headline. The single most effective way to improve a donation page is with a clear and compelling page headline.

Donation 36

Donation Money Headline Raise 36

Nonprofits Source

SEPTEMBER 8, 2017

However, if you notice deliverability or response rates have declined but your email list is growing, it may be worth taking a look at other providers. 2 Grassroots Campaigning: How To Use Online Channels To Build Offline Support. When marketers discuss the impact of email marketing we often see the investment to ROI statistic.

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email Marketing Strategy Fundraising 45

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 15, 2013

Media Impact Funders New Site, Data Tool, and Reports. Media Impact Funders has just launched a new site where you find data on grants made by funders to support media and curated list of research reports covering trends and projects of interest to Media Funders. This report is from The Bridgespan Group.

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Studies Research Trend Fund 116

Givinga

DECEMBER 11, 2018

In 1970, economist Milton Friedman famously used his New York Times article’s headline to quip that a business’s only social responsibility was to increase its profits.¹. 76 percent of consumers refuse to buy products from a company that supports a cause they’re against.². Employee matching gift programs are a good example.

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Platform Philanthropy Business ROI 45

Connection Cafe

AUGUST 23, 2017

Episodic donors give to nonprofits in response to disasters and tragic events, viral campaigns, and in reaction to the latest headlines. The upside is that episodic donors can help boost fundraising performance , but the downside is that they tend to have poor donor retention rates. The internet empowers online giving.

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Gift Donation Disaster Headline 33

Bloomerang

AUGUST 28, 2021

I’m going to share some website tweaks to help you boost your conversion rate for online gifts. So, if you want to reach those really big goals, and you were asking me what is one place where I could put some money where I could really see some impact, that would be my advice. So type your questions in any time today. This is it.

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Video Fundraising Guide Test 76

Nonprofits Source

FEBRUARY 25, 2017

Have you tried every argument and presented all of the data to support your case, but still get shot down? In this guide, I’m going to share with you proven ways to gain the support of leadership in your content marketing efforts. How content marketing impacts search ranking results (and why that matters).

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Content Leadership Marketing Files 40