Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

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EveryAction

OCTOBER 26, 2022

Is there something you can do now to influence their end of year gift? TechJury has reported that SMS open rates average 98%. It is the 21st-century version of a phone call. They tell you how your gift made a difference. Maybe they mention how your gift helped a person or solved a problem and include a photo (or emoji.).

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Donor Giving Gift Photo 216

Bloomerang

FEBRUARY 13, 2023

In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%. On average, donor retention rates increase based on the average gift amount. For donors who give gifts under $100 the average retention rate is 25%.

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Pamela Grow

AUGUST 2, 2023

And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” Direct mail and digital work side by side to ensure your best campaign. Organize board members for a phone thank-a-thon. What’s your renewal rate? For direct mail, always think package, not letter.

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Free Fundraising Mail Nonprofit 88

Candid

NOVEMBER 14, 2023

But unfortunately, the average donor retention rate in 2022 was 42.6%, making it the lowest rate on record. So, don’t wait for the year-end season of giving to be over to start prioritizing appreciation for donors’ gifts and inspiring their continued support. If you’re able, call donors within 48 hours of their gift.

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Giving Retention Gift Hosting 112

Nonprofit Tech for Good

APRIL 3, 2022

Make a “ stretch gift ” that is very generous and is outside your normal giving pattern. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Is the donor renewal rate low? Then help implement these tools.

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Qgiv

NOVEMBER 2, 2023

By automating thank-you emails and other interactions to get to your donors quicker, you can increase your donor retention rate, ultimately boosting your fundraising efforts. Matching gift integrations A type of integration that can help you raise more money is a matching gift integration. The best part?

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Work Fundraising Mail Integration 122

Bloomerang

FEBRUARY 27, 2024

The minute you understand and act on this, your retention rates will rise. It’s worth noting that a recent study by Philanthropy Daily found that 49% of lapsed donors who hadn’t made a gift in at least two years believe themselves to be current donors. I’m not coming to you today to ask for a gift. (Of How lapsed is “lapsed”?

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Donor Rhode Island Gift Tennessee 81

Bloomerang

DECEMBER 13, 2021

The subject line is like the envelope for a direct mail letter; it’s a critical part of your appeal “package” as 47% of email recipients open an email based on the subject line alone. If someone wants to reach you by phone or email, it should be easy for them to do so. Send it to everyone on your mailing list who hasn’t responded yet.

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Tips Fundraising Pledge Mail 115

Bloomerang

FEBRUARY 2, 2024

And I, like you, feel the imperative of a prompt, personal thank you that’s powerfully indicative of the impact of the donor’s gift. If your donor is stuck in processing mode for weeks or months after giving, you’ll miss out on their most-likely-to-give-again period – a time when you could have received a second gift.

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Bloomerang

OCTOBER 30, 2023

Thanking donors well is an essential aspect of fundraising that is often done just once—when the donor makes a gift, or, worse, it’s overlooked entirely. Charity Navigator has awarded Feeding America a four-star rating for ten consecutive years. I asked Aaron about Feeding America’s current commitment to direct mail.

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Greater Giving

JULY 18, 2023

Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. Here are the key pieces of information we suggest gathering: Contact details: Gather donors’ names, email addresses, phone numbers, and postal addresses. This can help locate major gift prospects or upgrade opportunities.

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Data Donor History Demographics 98

M+R

DECEMBER 8, 2023

Anyone using Apple’s iMessage, Apple Mail, or Private Browsing Mode in Safari (with the option to enable it outside of Private Browsing). Apple Mail is Apple’s email client. Link Tracking Protection applies to any email address used in Apple Mail, regardless if it’s an apple email address or not. About 17% of the U.S.

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Track Digital Change Fundraising 105

Allegiance Group

OCTOBER 3, 2022

When you prioritize donor retention when planning and executing your overall fundraising efforts, you gain opportunities to reactivate lapsed donors and build lasting relationships with new donors through direct mail and digital campaigns. Could the next gift come because of that moving photo on social media? What is donor retention?

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Retention Donor Rate Mail 52

Get Fully Funded

JUNE 14, 2023

Here are the most common communication channels nonprofits use and what types of messages they work best for: Direct mail. Direct mail is best suited for older donors who may be less technologically savvy. Phone call. After a donor makes a gift, regardless of its size, send them a thank-you message.

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Communication Personal Donor Nonprofit 59

Bloomerang

NOVEMBER 28, 2023

Credit card payments are donors’ preferred giving methods— 63% of donors prefer to give online with a credit or debit card , followed by direct mail (16%), PayPal (10%), wire transfer (5%), cash (4%), digital wallet (1%), and text-to-give (1%). per transaction. per transaction. The ACH fee is 0.8% + $0.30 per transaction. per transaction 7.

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Process Paypal Method Nonprofit 82

Bloomerang

AUGUST 30, 2021

The Fundraising Effectiveness Project (FEP) noted that while 2020 saw an overall increase in giving, that year’s donor retention rate dropped by 4.1 Recaptured donors (whose last gift was two or more years ago) were up nearly 14%. Check your belly: Donors are still giving up at rapid rates. drop from the 2019 rate of 45.4%.

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Bloomerang

DECEMBER 13, 2022

When respected researcher Penelope Burk asked donors why they stopped giving, or why they gave less than they could, here are some of their responses : I didn’t receive any information at all after making a gift to a not-for-profit last year. What my friends and I talk about is how donors who make smaller gift are dismissed as unimportant.

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Retention Donor Gift Nonprofit 107

The Modern Nonprofit

MARCH 26, 2024

Tracking open and click-through rates for each segment provides data to refine messaging. Don’t just make an ask, but keep new donors closely informed during the crucial period after a first gift. Compared to one-time emergency donors, monthly donors have much higher retention rates and lifetime value. This builds a connection.

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Support Donor Community Retention 52

Bloomerang

MAY 15, 2023

Your nonprofit CRM is much more than a storage space for addresses and phone numbers. This boosts engagement and response rates and helps create authentic relationships. For example, think about what happens after someone makes their first gift to your organization. Is the secret to growing your fundraising hiding in your CRM?

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Data Gift Relationship Interaction 92

Bloomerang

MAY 31, 2022

That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Donor stewardship helps you boost your donor retention rate , helping you earn much more over time. Major gifts.

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Bloomerang

JANUARY 13, 2022

Donors who just made a donation to your nonprofit during the end-of-year giving season might not think you need another donation from them so soon after they made their last gift. They also might have stretched their budgets for holiday gifts and travel and don’t have as much to give as they would during other times of year.

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BoardAssist

DECEMBER 15, 2014

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Thanks Gail!

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Mail Money Raise Tips 61

NonProfit Hub

JUNE 12, 2020

Start boosting your donor retention rate by focusing on those who are just giving to your nonprofit for the first time. New donor retention plays a major role in your overall retention rate. The drastically lower new donor retention rate means that focusing your efforts here offers the greatest potential for fundraising success.

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Retention Practice Donor Time 82

Nonprofit Tech for Good

DECEMBER 13, 2018

Looking at pages per session and bounce rate (ideally less than 70%), how engaged are our website visitors? 2) It doesn’t display well on phones or tablets. If your site doesn’t have a responsive design (meaning it displays well on computers, phones, and tablets), it’s time for an upgrade. Growing your mailing list.

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Websites Nonprofit Guidelines Phone 253

Bloomerang

AUGUST 21, 2023

sure also to include the overhead rate of staffing and running your nonprofit. Many institutional funders will, in their applications, cap your allowable overhead rate, usually around 10%, even when your actual costs are higher! But when setting your total fundraising goal, you can include the actual overhead rate.

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Bloomerang

MAY 10, 2022

Your donor retention rate measures how many donors continue to give to your organization over time. You can calculate your organization’s retention rate by dividing the number of donors who gave again this year by the number of all donors who contributed last year. How does donor stewardship impact donor retention?

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Relationship Donor Build Tips 93

NonProfit Hub

JANUARY 28, 2021

Did you know that the average open rate for the nonprofit organization is around 25.17%, much higher than the industry average open rate, which is just 21.33%? Now, mobile phones are used to check emails. So you must optimize email templates for mobile users to ensure higher open-rates and click-through rates.

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email Marketing Spam Rate 85

Achieve

JANUARY 27, 2023

Now, it’s time to open up the option of recurring gifts to your supporters. Here are some other ways to optimize your donation form for recurring gifts: Add suggested giving amounts. By incorporating your nonprofit logo and colors across your donation page, you can assure your supporters that their gifts will directly help your cause.

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Classy

JULY 7, 2021

A digital wallet allows anyone to complete payment through their mobile phone. When you introduce digital wallets to your donation process, a donor can pay with a stored credit card on their phone. In the time a donor would need to pull out a physical credit card or mail a check, the likelihood of an abandoned campaign page goes up.

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CauseVox

MARCH 1, 2024

Email marketing analytics: help us track open rate, click-through, and donation conversions. Donation History: Identify segments of donors by frequency of gifts, amount of giving, or those who may need to be reengaged. Maybe pick up the phone and call a few of your donors! It Is A Win/Win!

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Audience Donor Survey Demographics 82

Qgiv

APRIL 26, 2022

As digital wallets have become more commonplace, the number of donors making gifts via check has decreased. Many donors will prefer to give right on your website via their digital wallet as opposed to mailing in a physical check. A big factor is that mobile messages have an open rate of around 98%. Text fundraising.

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Bloomerang

NOVEMBER 16, 2023

Text-to-give (also known as text-to-donate, text-to-pledge, or text fundraising) is a form of mobile fundraising that asks donors to send a keyword to a text fundraising phone number. You choose a unique keyword and are assigned a phone number for supporters to text. Supporters text the keyword to your phone number.

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NetWits

MAY 31, 2011

Retention rates for online donors continue to lag offline donor trends. This is offset by larger long-term value trends for online donors, but retention rates are a serious issue that nonprofits need to focus on improving. Observations: The participants in the benchmarking group are dominated by direct mail focused nonprofits.

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Connection Cafe

APRIL 3, 2014

We impact over 10,000 lives each year, and in 2013 we had a donor retention rate of 43% ( compared to 27% ). So, what led to our above industry average donor retention rates? I used to take it so personally if someone didn’t respond to an email, phone call, or appeal (that I wrote a personal note on!). Our database is healthy .

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Retention Rate Donor Lesson 53

Bloomerang

JULY 5, 2021

Do you know what your retention rates are or how to increase donor loyalty? After all, an average customer retention rate for for-profit businesses range from 54% to 84% , which is well above the nonprofit average of 43%. . I can’t tell you how many gifts I’ve failed to follow through on because of one or more impediments in my way.

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Donor Strategy Retention Relationship 141

Qgiv

SEPTEMBER 28, 2022

In her previous role as Foundation Manager for the VRMC Foundation, she managed the annual giving programs, assisted and oversaw the annual budget and marketing plans, and managed a major gift donor portfolio of over 150 donors. The average annual donor retention rate for the nonprofit sector hovers around 40-45%.

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Donor Virginia Retention Gift 69