Nonprofit Tech for Good

NOVEMBER 9, 2020

With average email open rates at 20% for nonprofits , many organizations struggle to grab the attention of supporters, volunteers, and donors. Building Your List of Cell Phone Numbers. Spamming is illegal, and often goes straight to a junk mail folder. Spamming is illegal, and often goes straight to a junk mail folder.

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Communication Donation Tech Tools 300

Pamela Grow

AUGUST 2, 2023

And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” Direct mail and digital work side by side to ensure your best campaign. Organize board members for a phone thank-a-thon. What’s your renewal rate? For direct mail, always think package, not letter.

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Free Fundraising Mail Nonprofit 88

Bloomerang

OCTOBER 16, 2023

First names only! Here are 6 channel options: A simple phone call from you, or even better—a board member A postcard A video email A letter An email A text 3 time-saving ways to report impact with scale and efficiency (no matter how big or small you are!) Texting is the 21st century version of a phone call. You get the idea!

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Gift Script Phone Voice 103

Bloomerang

FEBRUARY 13, 2023

In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%. On average, donor retention rates increase based on the average gift amount. For donors who give gifts under $100 the average retention rate is 25%.

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Donor Strategy Retention Help 105

Candid

NOVEMBER 14, 2023

But unfortunately, the average donor retention rate in 2022 was 42.6%, making it the lowest rate on record. Consider building regular check-ins with your donors, either via phone, email, Zoom, or in-person, to share updates about your work. Prep thank you cards, so you can easily put them in the mail when donations come in.

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Giving Retention Gift Hosting 112

Double the Donation

JULY 27, 2022

Not to mention, they also offer a higher response rate than other marketing methods such as direct mail or phone calls. Compared to other types of marketing, email campaigns don’t require any physical materials or the same level of staff time. Therefore, […].

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email Question Method Mail 52

EveryAction

OCTOBER 26, 2022

TechJury has reported that SMS open rates average 98%. It is the 21st-century version of a phone call. Two weeks later, you get their end-of-year appeal in the mail. A 2015 study from Experian found that 94% of seniors (adults 70 and older) are sending text messages weekly, with a daily average of 11 messages.

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Donor Giving Gift Photo 216

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Sort through online organizational data (Google analytics, email open rates) to see if there are insights, trends, and patterns that could be used to improve operations.

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Fundraising Mail Law Donation 347

M+R

DECEMBER 8, 2023

Anyone using Apple’s iMessage, Apple Mail, or Private Browsing Mode in Safari (with the option to enable it outside of Private Browsing). Apple Mail is Apple’s email client. Link Tracking Protection applies to any email address used in Apple Mail, regardless if it’s an apple email address or not. About 17% of the U.S.

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Track Digital Change Fundraising 102

Bloomerang

DECEMBER 13, 2021

The subject line is like the envelope for a direct mail letter; it’s a critical part of your appeal “package” as 47% of email recipients open an email based on the subject line alone. If someone wants to reach you by phone or email, it should be easy for them to do so. Send it to everyone on your mailing list who hasn’t responded yet.

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Tips Fundraising Pledge Mail 118

EveryAction

SEPTEMBER 2, 2022

Instead of picking up the phone to call a friend, we might text them an address or a date and time to meet up for lunch or a volunteer shift. Mobile messaging is a useful part of a multi-channel fundraising and engagement strategy , given the state of email and direct mail. The click-through rate for mobile fundraising messages was 6.3

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Mobile Digital Fundraising Advocacy 130

Qgiv

NOVEMBER 2, 2023

By automating thank-you emails and other interactions to get to your donors quicker, you can increase your donor retention rate, ultimately boosting your fundraising efforts. Pulling direct mail/email lists Another way you can engage in fundraising automation is with your mailing lists.

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Work Fundraising Mail Integration 122

Get Fully Funded

FEBRUARY 22, 2022

Or, if you rent a list of names and addresses and send a direct mail piece to everyone on that list, you probably won’t recoup enough in donations to make that a worthwhile expense. This is a WHOLE other issue – how to succeed at direct mail fundraising.). What About Ratings on Sites Like Charity Navigator?

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Fundraising Charity Mail Nonprofit 132

Bloomerang

FEBRUARY 27, 2024

The minute you understand and act on this, your retention rates will rise. If you stop communicating with a donor in their last five years of life, or at minimum, the last two, the loss rate of their planned gifts goes to 50%. If they don’t update their card, pick up the phone to call and ask. How lapsed is “lapsed”?

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Donor Rhode Island Gift Tennessee 85

Bloomerang

OCTOBER 30, 2023

Charity Navigator has awarded Feeding America a four-star rating for ten consecutive years. Taking a multi-pronged approach Feeding America advises using a multi-pronged direct marketing approach that includes and integrates direct mail, personal phone calls (including telemarketing), texting, and video.

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Feeds San Antonio Donor America 85

Care2

FEBRUARY 11, 2013

Unfortunately, many nonprofits don't feel like they have the luxury of focusing on fundraising strategies that will bring in long-term results, which has led to low donor retention rates. According to the Fundraising Effectiveness Project, the commercial business customer retention rate is 94%. That is an attrition rate of 59%.

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Retention Rate Donor Strategy 76

Allegiance Group

OCTOBER 3, 2022

When you prioritize donor retention when planning and executing your overall fundraising efforts, you gain opportunities to reactivate lapsed donors and build lasting relationships with new donors through direct mail and digital campaigns. What is donor retention? Donor retention measures how many donors continue to give to your organization.

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Retention Donor Rate Mail 52

Get Fully Funded

JUNE 14, 2023

Here are the most common communication channels nonprofits use and what types of messages they work best for: Direct mail. Direct mail is best suited for older donors who may be less technologically savvy. Phone call. Some younger donors may also appreciate the effort behind a handwritten thank-you letter.

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Communication Personal Donor Nonprofit 59

The Modern Nonprofit

MARCH 26, 2024

Tracking open and click-through rates for each segment provides data to refine messaging. Compared to one-time emergency donors, monthly donors have much higher retention rates and lifetime value. Direct Mail Send a personalized appeal letter within a welcome packet to emergency donors before the one-month mark.

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Support Donor Community Retention 52

Bloomerang

NOVEMBER 28, 2023

Credit card payments are donors’ preferred giving methods— 63% of donors prefer to give online with a credit or debit card , followed by direct mail (16%), PayPal (10%), wire transfer (5%), cash (4%), digital wallet (1%), and text-to-give (1%). per transaction. The ACH fee is 0.8% + $0.30 per transaction. per transaction 7.

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Process Paypal Method Nonprofit 86

Greater Giving

DECEMBER 15, 2022

Let’s focus on these four main channels: Direct mail. Yes, physical mail can be a part of digital marketing! In fact, consumers are likely to spend 25% more when you use direct mail and email together. Use these four means of communication in conjunction with other personalized outreach like phone calls for the best results.

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Digital Marketing Donor Channel 75

BoardAssist

DECEMBER 15, 2014

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Thanks Gail!

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Mail Money Raise Tips 61

sgEngage

JANUARY 30, 2024

You can use generative solutions to help draft full email messages, text messages, blog post outlines, direct mail letters, and more. You might send a feedback survey to donors at all levels and track email open rates for messages related to this campaign.

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Tools Donor Fundraising Survey 88

Greater Giving

JULY 18, 2023

Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. Here are the key pieces of information we suggest gathering: Contact details: Gather donors’ names, email addresses, phone numbers, and postal addresses. Use your mailing list effectively. Fill In Gaps With Data Appends.

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Data Donor History Demographics 98

Nonprofit Tech for Good

DECEMBER 13, 2018

Looking at pages per session and bounce rate (ideally less than 70%), how engaged are our website visitors? 2) It doesn’t display well on phones or tablets. If your site doesn’t have a responsive design (meaning it displays well on computers, phones, and tablets), it’s time for an upgrade. Growing your mailing list.

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Websites Nonprofit Guidelines Phone 250

TechImpact

JULY 16, 2014

In another 2013 study conducted by Blackbaud found that “response and click through rates in nonprofit email campaigns declined by 16% and 18.7%, from 2012.” The study substantiates the claim by stating that”declining response rates illustrate a saturated channel with non-differentiated messaging and campaigns.”. Direct mail.

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Donor Effective Fundraising Blackbaud 237

NonProfit Hub

JANUARY 28, 2021

Did you know that the average open rate for the nonprofit organization is around 25.17%, much higher than the industry average open rate, which is just 21.33%? Now, mobile phones are used to check emails. So you must optimize email templates for mobile users to ensure higher open-rates and click-through rates.

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email Marketing Spam Rate 85

Bloomerang

FEBRUARY 2, 2024

Do you wait for the mail to arrive? Where does the mail go first? I began by gathering everyone who touched the gift and/or the thank you from the minute the gift arrived until the minute the acknowledgement letter left our office. We then looked at the total gift journey. Where do checks go first?

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Donor Exercise Gift Charity 89

CauseVox

MARCH 1, 2024

Email marketing analytics: help us track open rate, click-through, and donation conversions. Communication Preferences: Which groups of donors like to be communicated with via email, social media, direct mail, or phone calls? Maybe pick up the phone and call a few of your donors! It Is A Win/Win!

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Audience Donor Survey Demographics 81

NonProfit Hub

JUNE 12, 2020

Start boosting your donor retention rate by focusing on those who are just giving to your nonprofit for the first time. New donor retention plays a major role in your overall retention rate. The drastically lower new donor retention rate means that focusing your efforts here offers the greatest potential for fundraising success.

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Retention Practice Donor Time 82

Bloomerang

AUGUST 30, 2021

The Fundraising Effectiveness Project (FEP) noted that while 2020 saw an overall increase in giving, that year’s donor retention rate dropped by 4.1 Check your belly: Donors are still giving up at rapid rates. The overall donor retention rate was 43.6% , a 4.1% drop from the 2019 rate of 45.4%. . You can do it! .

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Donor Giving Retention Gift 101

Nonprofit Tech for Good

JULY 23, 2012

It is illegal to buy, sell, or trade mobile phone numbers, unlike e-mail and snail mail addresses. and your “Thank You” landing pages and e-mails. If Twitterers are willing to open a new browser and manually type in URLs, then they are just as likely to pick up their phone and send a text to subscribe.

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Group Practice Mobile Nonprofit 212

Nonprofit Tech for Good

MARCH 23, 2014

Each webinar has an individual price of $50, but through June 21, 2014 they will be offered at the following discounted rates: Buy 2 Webinars, Get 1 Free :: 3 Webinars for $100. Buy 3 Webinars Get 2 Free :: 5 Webinars for $150. Buy 4 Webinars, Get 3 Free :: 7 Webinars and a Copy of Mobile for Good for $200.

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Bloomerang

AUGUST 21, 2023

sure also to include the overhead rate of staffing and running your nonprofit. Many institutional funders will, in their applications, cap your allowable overhead rate, usually around 10%, even when your actual costs are higher! But when setting your total fundraising goal, you can include the actual overhead rate.

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Action Report Practice Fundraising 77

Tech Soup

MARCH 2, 2010

mobile phone collector and aggregator. They have multiple collection channels, often through retailers like Best Buy, and also through mobile phone retailers, wireless service providers, and free mail in programs. The stats in the mobile phone world are pretty staggering: read more.

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Phone Illinois Data Stats 44

NetWits

MAY 31, 2011

Retention rates for online donors continue to lag offline donor trends. This is offset by larger long-term value trends for online donors, but retention rates are a serious issue that nonprofits need to focus on improving. Observations: The participants in the benchmarking group are dominated by direct mail focused nonprofits.

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Benchmark Internet Report Giving 144

Connection Cafe

APRIL 3, 2014

We impact over 10,000 lives each year, and in 2013 we had a donor retention rate of 43% ( compared to 27% ). So, what led to our above industry average donor retention rates? I used to take it so personally if someone didn’t respond to an email, phone call, or appeal (that I wrote a personal note on!). Our database is healthy .

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Retention Rate Donor Lesson 53