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Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits

Nonprofit Tech for Good

By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. Facebook has, for a couple years now, committed to making their platforms “video first.” Consumers ranked video as their favorite form of content from brands.

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Short Video Made Simple With AI + Canva Bulk Create

Whole Whale

Short videos are exploding on platforms like TikTok, YouTube Shorts, and Instagram Reels. As a nonprofit, you likely want to tap into this trend to raise awareness and engage new audiences. But creating a high volume of quality short videos can be time-consuming. Here is a look at a customized video layout we created.

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Five Social Media Trends for Nonprofits

Media Cause

Our social media team stays on top of the latest trends and changes to the platforms to help nonprofits build strategies to reach supporters on social media. This summer, they attended the Social Fresh Conference and came back with five takeaways and trends that nonprofits should be aware of. Short form video is king.

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10 Emerging Trends in Online Communications and Fundraising to Watch in 2018

Nonprofit Tech for Good

Since the release of Facebook Live , Facebook video exposure has increased 360% across everyone’s news feed. 2017 Global Trends in Giving Report. Facebook Messenger Payments are primarily accepted in the United States and Europe. Snapcash launched in 2004, but it is not widely used. Live Reporting Using Social Media.

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TREND SPOTLIGHT: Small Donors Are Giving Big

Greater Giving

The trend of more smaller donations will likely continue as younger generations age. Craft short but potent narratives that tell your nonprofit’s story , and curate compelling images and video to bring those stories to life on social media feeds. Who’s Giving and What it Means for Nonprofits. Embrace small donations!

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4 Top Nonprofit Job Trends In 2021

CauseVox

Four clear job trends in the nonprofit field signify major changes coming next year and it might be worth paying attention to see if a change is in the cards for you. Here are the four top nonprofit job trends we’re seeing as we close out 2021: 1. After A Significant Dip At The Start Of COVID, Nonprofit Jobs Are Increasing.

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How Water.org Adapted Their Social Media Content Strategy in Response to COVID-19

Nonprofit Tech for Good

Posting without a mindfulness of the trending topics and conversations can cause organizations to appear insensitive and tone-deaf. However, we were mindful of the best practices that suggest brands and organizations not post about every issue or trending event so to avoid piggybacking via hollow, void content. Watch Video.