Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration
.orgSource
FEBRUARY 12, 2024
It’s no longer possible to depend on professional allegiance as a buffer for less-than-stellar service. To align your mission with your brand and reflect that symmetry through products and services, you need to bring membership and marketing to the Equator. There was a time when associations didn’t think of their members as customers.
Let's personalize your content