Connection Cafe

SEPTEMBER 13, 2019

Your alumni post on Facebook, addictively scroll through Instagram and celebrate their marriages with custom hashtags; having a social strategy for homecoming helps you find them where they are. Here’s how to get started: Before: Build Hype. Do you need a social media strategy for homecoming? Absolutely! Start earlier than you want to.

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Zen and the Art of Nonprofit Technology

MAY 17, 2011

I’m a fairly active user of Facebook, LinkedIn, Twitter, and some other social networking sites, and have been for years now. I certainly have followed and friended lots of organizations on these networks (particularly on Twitter, but also some more personally relevant to me on Facebook.) It’s hype designed to sell things.

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Care2

NOVEMBER 17, 2010

There is a lot of hype around new digital channels, but little evidence is published to back this up. I hear the questions every week: "Should we start with Facebook or email?" Here is the evidence from one global campaign in 2010 to demonstrate how different digital channels compared. Should we use Twitter and Mobile?" "Is

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Nonprofit Tech for Good

JUNE 12, 2012

This webinar cuts through hype and demonstrates clearly where the ROI is from social media – and where it is not. That said, this webinar begins with laying a foundation for understanding the role of social media in the context of Web 1.0 [The The Broadcast Web], Web 2.0 [The The Social Web], and Web 3.0 [The

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Nonprofit Tech for Good

JUNE 21, 2012

This webinar cuts through hype and demonstrates clearly where the ROI is from social media – and where it is not. That said, this webinar begins with laying a foundation for understanding the role of social media in the context of Web 1.0 [The The Broadcast Web], Web 2.0 [The The Social Web], and Web 3.0 [The

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Allegiance Group

APRIL 23, 2024

And because sites like Facebook want to keep a balance of ads and organic content, you’ll see the price of advertising increase as well. Bottom Line: Keep It Simple Don’t fall for the election year hype. Also, be prepared to pay more for those ads. Political fundraisers aren’t going to steal your donors or their dollars.

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Nimble AMS

OCTOBER 14, 2022

Because most individuals share peer-to-peer campaigns on personal Facebook or Instagram accounts, their followers are more likely to research your organization, search through your thought leadership content, or see your upcoming webinars or events. Boost your social media presence.

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Candid

NOVEMBER 30, 2022

The year-end giving season kicks off with a lot of hype around GivingTuesday, when nonprofits invest significant time, energy, and resources into launching campaigns for the special day. AmazonSmile, Facebook, and Network for Good–all of which are important places that donors are visiting during this year’s giving season.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 9, 2019

But as my colleague, Steven MacLaughlin points out, “We should keep in mind that AI is a “how” and not a “why” or “what” — but that gets lost in a lot of the hype.” Artificial Intelligence presents a lot of benefits for the social good sector.

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Nonprofit Tech for Good

APRIL 15, 2012

In fact, most nonprofits in the United States now regularly use social media in their communications and development campaigns, but few nonprofit social media practioners have been properly trained how to best utilize sites such as Facebook, Twitter, YouTube, LinkedIn, and Google+. The Broadcast Web], Web 2.0 [The

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Nonprofit Tech for Good

JUNE 12, 2012

This webinar cuts through hype and demonstrates clearly where the ROI is from social media – and where it is not. That said, this webinar begins with laying a foundation for understanding the role of social media in the context of Web 1.0 [The The Broadcast Web], Web 2.0 [The The Social Web], and Web 3.0 [The

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AccelEvents

AUGUST 23, 2021

Maybe you want to move away from the repetitive marketing types and you really want to hype up the interest. Facebook, LinkedIn, Twitter, or Instagram). . You sit down with your event marketing team and start to plan out your strategy to market your event.

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Nonprofit Tech for Good

APRIL 24, 2010

Some of the opinions I express below I have had for a while and speak to them in my webinars and trainings, but some are so recent that I am still in the stage of “Seriously Facebook? That said, people love Facebook. The vast of majority of nonprofits love Facebook too. on Facebook. Alright… thanks Facebook.

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Forum One

FEBRUARY 25, 2010

Now it's time to address the social site with the biggest stage right now: Facebook. Forum One's Facebook Page. Michaela Hackner and I recently hosted a pair of NTEN webinars titled "How to Become a Facebook Rockstar." You can't dive in just because Facebook is what all the kids are doing these days.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 11, 2011

There is a lot of energy, speculation , and love for the potential of the platform, although for some they are beginning to see some flaws as the social network arms face between Twitter, Facebook, and Google + will not doubt escalate over the next few weeks and months. Imagine impromptu small group discussions. #5

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Qgiv

AUGUST 21, 2023

A tiered ad campaign can help hype your donors and get them into a giving mindset. While you may be more familiar with Facebook and Instagram, TikTok and Threads have both increased in popularity and are great platforms for reaching younger audiences. An easy way to make your campaign more engaging is to live stream the day of.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2013

Using statistics only from highest-level influencers, #GivingTuesday had a reach to over 425 million individuals on Twitter, and over 300 million on Facebook. Over 7,000 #UNselfies were submitted on Instagram, Facebook, Twitter, and Google +. People worldwide unified around the idea of the #UNselfie , or an unselfish selfie.

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Care2

MAY 28, 2011

If you work in Communications, escaping the latest hype around social media can be tough. You may even find yourself obsessing about it and have a condition called FOMO (Fear of Missing Out) because you are not posting or monitoring the chat on Facebook, Twitter or LinkedIn. Facebook: While Facebook says that they have 150M U.S.

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AccelEvents

AUGUST 25, 2020

Depending on your event and its audience, Facebook and Instagram are great places to start. Viewers may start interacting with one another in this format but at the very least, it gives you the opportunity to put minds at ease and start hyping the networking capabilities in advance. .

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John Kenyon

NOVEMBER 15, 2018

Now that the hype and the newness of social media is wearing off, the reality is setting in. Facebook lying about its numbers, video views and sharing users personal data are turning people off. As the scale of nonprofit losses from hacking becomes clear, #cybersecurity finally gets the attention & funding it needs.

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Care2

JANUARY 27, 2014

And if you look at their website right now, you will find that some of their headlines are simpler and not the hyped up "and you won''t believe what happened next.". What about Facebook? Upworthy is a great example of how compelling content can generate a lot of shares and comments on Facebook too.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 11, 2016

I was out hiking in the Santa Cruz Mountains this weekend, sans wifi, so I was not paying attention to it until I got home and saw mentions of it in my Facebook feed from technology observers like Jeremiah Owyang and Robert Scoble. It has brought augmented reality to a mainstream audience , with millions downloading the app and playing.

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Amy Sample Ward

JULY 1, 2009

You’ve probably heard of Facebook ; you may even have set up a group or a fan page there for your organization. But did you do that because you heard of Facebook in the news, or from a friend? Maybe you’ve never heard of those platforms, but for some large demographics they are the hot spots online, not Facebook.

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CauseVox

JUNE 28, 2021

Catalogue for Philanthropy made use of Giving Tuesday Now (a national fundraising day to support nonprofits through COVID) to hype up their own one-day giving event online. If you’ve held a Zoom meeting, been on Facebook live, or done any kind of video chatting, you’ve live-streamed.

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AccelEvents

AUGUST 25, 2020

Depending on your event and its audience, Facebook and Instagram are great places to start. Viewers may start interacting with one another in this format but at the very least, it gives you the opportunity to put minds at ease and start hyping the networking capabilities in advance. .

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 4, 2016

As this Snap Chat 101 for business people in the Wall Street Journal points out, “Facebook is for major life updates. Does your nonprofit need to be on an emerging social media channel beyond Facebook and Twitter? Your friend from third grade just had her 10th baby!) Twitter is for keeping up with news and live events.

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NonProfit Hub

APRIL 22, 2014

When was the last time you logged onto Facebook because you really wanted to see what was going on at work? And now that you have a registration page, make sure to create an event on Facebook. You’ve hyped it up and congrats are in order, because the big day is finally here. Probably… well, never. That’s free publicity for you!

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 2, 2011

While this Peer Exchange starts off with best practices on Facebook, it is a means to a higher end: how to apply and integrate those principles into the organization’s broader children’s health communications strategies. Nonprofit organizations that have been early adopters of social media are exploring, like Momsrising, carefully.

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Amy Sample Ward

FEBRUARY 1, 2011

Pundits have been weighing in on the role of social media in sparking the uprising, and whether it is a necessary ingredient in accelerating modern revolutions or simply an over-hyped notion. In some respects, the attempt to block communication has done little to stifle reports coming out of the country.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 12, 2007

It is really bizarre, but this afternoon I've been struggling with the notion about the connection between individual adoption and organizational adoption of social media tools like Facebook or others. Boyd goes into the specific issues related to adoption of Facebook at the organizational level. Of Facebook? Shut It Down!

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2010

Anyone can set up a profile for an organization (it prompts for an EIN number ( but not required ) and Facebook account url) and you can opt to be the administrator. But it’s also the latest online creation of Chris Hughes, a co-founder of Facebook and director of online organizing for Barack Obama’s 2008 campaign.

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Tech Soup

DECEMBER 3, 2013

The company has received quite a bit of press surrounding its rejection of a $3 billion acquisition offer from Facebook and regarding the rivalries among its founders. Due to the hype, I decided to check it out myself to see if it had any use for nonprofits. This is because messages sent in Snapchat.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. Its true impact has yet to be measured, but Twitter, Facebook, Foursquare, and every other social media platform have already caused a revelation in how people want to communicate. They want to connect.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Will people give through Facebook? An article in the Washington Post notes that "fewer than 1% of those who have joined a cause have actually donated money through [the Facebook Causes] application." Hope from the Hype So why does social networking matter? Lots of buzzword bingo. Lots of new vendors. Lots of tools. Few experts.

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NTEN

JULY 30, 2010

If that doesn't keep you busy -- or you just can't tear yourself away from the digital world, trapped like Jeff Bridges, forever dodging electric frisbees (but enamored by the cool glow-stick outfits) -- John Haydon has a great case study on launching a Facebook page. You've avoided the hype thus far. It was a Tron: Legacy reference.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2011

I will leave this with a final thought cribbed from Ethan Zuckerman, who wrote last week: “Tunisians took to the streets due to decades of frustration, not in reaction to a WikiLeaks cable, a denial-of-service attack, or a Facebook update.”.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 12, 2008

The other day I wrote a post called " Social Not Working and Other Social Networking Challenges " riffing on a post by Jeremiah Owyang who summarized the challenges - the flip side of social networking exuberance and really just a normal part of the technology hype curve. Social not -working??? " This got me thinking.

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