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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

What Metrics to Review When Analyzing Your Campaign Your campaign(s) up and running, it’s time to assess whether your campaign is performing up to par. After a week, review the following data points: 1) CTR (Click-Through-Rate): The CTR is the number of times your ad is clicked on after it is visible on the SERP (search engine results page).

Google 277
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Blackbaud Luminate Online® Benchmark Report Highlights

sgEngage

The 16th annual Blackbaud Luminate Online Benchmark Report is here! We look forward to this report every year. It’s also a valuable tool to help nonprofits evaluate their results by giving them a comparison point for their performance against organizations of similar sizes and issue areas.

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The Power of Learning Analytics: Maximizing the Impact of Your Education Programs

Association Analytics

Let’s dive into how learning analytics can drive engagement, improve course completion rates, identify gaps in learning programs, and optimize the learning experience. Going Beyond Basic Metrics Learning analytics goes beyond basic metrics to offer you a deeper understanding of course performance and learner engagement.

Analytics 169
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Planning Your Nonprofit’s Digital Strategy Metrics

Forum One

We dove into a number of industry benchmark reports to compile the following indicators that nonprofits should consider when planning for the year ahead. Not all points may apply to you, so we recommend that you to focus your evaluation on categories and elements that are most critical to your overall mission. Website metrics.

Metrics 74
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Understanding Impact Metrics for Your Nonprofit: A Guide

DipJar

In this sense, impact metrics are the specific measures of the positive and negative effects of an intervention, action, or project on individuals, communities, or the environment. In this guide, we’ll answer the most frequently asked questions about nonprofit impact metrics, including: . Why Are Impact Metrics Important?

Metrics 52
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Love At First Sight: Getting To The Heart Of Fundraising With Effective Reporting

Bloomerang

Fundraisers often have a love/hate relationship with fundraising CRM reports. Picture this: your donor data and fundraising trends reports are due, but instead of the usual stress, you’re calm, prepared, and even proud of what you’re about to submit. Let’s find out how to achieve that level of reporting Zen consistently.

Report 60
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Choosing a Marketing Automation Application for Your Nonprofit: 5 Steps to Success

Nonprofit Tech for Good

Data capabilities: Learn what metrics the tool can track, along with reporting functionality. The good news is that the longer the contract, the better the rate. 4) Evaluate your team’s capabilities As often as not, nonprofits overbuy when it comes to their marketing application. Will you need to pull in your IT team?