Nonprofit Tech for Good

DECEMBER 2, 2012

The Social Web has dramatically changed how non-governmental organizations communicate with supporters, donors and volunteers. Many organizations are making simple mistakes that are draining their social media Return on Investment (ROI) – the good news, however, is that these mistakes can be easily fixed. The Broadcast Web), Web 2.0 (The

Asia 203

Asia Social Media Practice Free 203

Nonprofit Tech for Good

MARCH 24, 2010

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). If you don’t already, get access to your website’s traffic logs and track and plot unique visitors on the Social Media ROI Spreadsheet.

Social Media 249

Social Media Metrics Track Myspace 249

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. Your supporters and donors now expect well-executed, integrated social media campaigns.

Social Media 245

Social Media Media Ning Social 245

Nonprofit Tech for Good

APRIL 14, 2013

Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined. Link to video on the HRW YouTube Channel. Link to YouTube video embedded on the Mercy Corps website. Bottom of e-Newsletter: 1.

Newsletter 240

Newsletter Learning Social Media Social Network 240

Nonprofit Tech for Good

NOVEMBER 29, 2010

YouTube: youtube.com/BigCatRescue. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. The ROI for us is measured in lives saved more than just the money raised to do so. In the sheer volume of donors, about 90% contribute online, however our largest donations still come by check.

Social Media 261

Social Media Interview Examples Media 261

Nonprofit Tech for Good

JUNE 3, 2012

With an objective eye and knowledge gained from utilizing online technology for nonprofits for more than 15 years, Heather will review: The design and navigation of your nonprofit’s website to ensure that the aesthetic and functionality is compatible with today’s online donors and supporters. The design and content of your nonprofit’s blog.

Social Media 170

Social Media Communication Media Online 170

Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI.

Social Media 278

Social Media Avatar Media Ratio 278

Nonprofit Tech for Good

JUNE 3, 2012

With an objective eye and knowledge gained from utilizing online technology for nonprofits for more than 15 years, Heather will review: The design and navigation of your nonprofit’s website to ensure that the aesthetic and functionality is compatible with today’s online donors and supporters. The design and content of your nonprofit’s blog.

Social Media 150

Social Media Communication Media Online 150

Nonprofit Tech for Good

APRIL 15, 2012

The Social Web has dramatically changed how nonprofits communicate with supporters, donors, and volunteers. Many nonprofits are making simple mistakes that are draining their social media ROI, but fortunately these mistakes can be easily fixed. The Broadcast Web], Web 2.0 [The The Social Web], and Web 3.0 [The

Social Media 100

Social Media Hype Free Media 100

Nonprofit Tech for Good

JUNE 12, 2012

Your organization’s return on investment (ROI) from using social media is directly related to whether your staff fully understand each sites’ unique functionality and toolset as well as how to best integrate these tools into your long-term online communications and fundraising strategy. The Broadcast Web], Web 2.0 [The

Social Media 100

Social Media Free Media Hype 100

Nonprofit Tech for Good

JANUARY 14, 2013

Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), Facebook, Twitter, YouTube, etc. 10) Track the growth and ROI of your online communities. and training (HTML, photo-editing, social and mobile media best practices ).

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Social Media Management Media Social 244

Nonprofit Tech for Good

SEPTEMBER 18, 2016

Millions of nonprofits worldwide have been asking supporters and donors to “Follow Us on Facebook!” Facebook’s organic reach is equivilent to sending 100 donors a fundraising email and having 98 of them classified spam and consequently blocked. The Next Big Thing in social media has no tangible ROI.

Social Media 100

Social Media Media Social ROI 100

Media Cause

JUNE 28, 2021

If your donors tend to be older, Facebook is a great option, whereas if you have a younger donor set, Instagram could be a better fit. . These platforms do not require any type of minimum spend—and are great at driving an ROI on direct response fundraising campaigns. . YouTube and Spotify both offer easy solutions to ad buying.

Practice 59

Practice Audio Nonprofit Search 59

Nonprofit Tech for Good

JUNE 3, 2012

With an objective eye and knowledge gained from utilizing online technology for nonprofits for more than 15 years, Heather will review: The design and navigation of your nonprofit’s website to ensure that the aesthetic and functionality is compatible with today’s online donors and supporters. The design and content of your nonprofit’s blog.

Social Media 100

Social Media Communication Media Online 100

Twenti - Digital Marketing For Nonprofits

MAY 23, 2020

Email marketing also allows you to directly thank donors, showing your appreciation and making it more likely they’ll donate again. Personalised emails can help you create a lasting connection with your supporters and ensure a loyal donor base. High return on investment (ROI). Ready to reach thousands of new donors online?

email 52

email Marketing FAQ Profit 52

Nonprofit Tech for Good

DECEMBER 30, 2009

2) ATTN Donors: Have you ever donated to a nonprofit organization through your cell phone? [ [link] ]. 4) ATTN Donors: Do you prefer to give $$$ to your favorite organizations via: [ [link] ]: 71% The organization’s website. 14% YouTube. Related Posts: Tags: ROI (Return on Investment). [ [link] ]. 25% Facebook.

Results 193

Results Communication Strategy Myspace 193

CauseVox

MAY 4, 2021

We were left with a gap in our fundraising plans, and we knew we needed to do something innovative to pull in donors. In a typical year, I get a dozen calls as fundraisers try to set up their pages, as donors try to find the right fundraiser, and as participants try to register for our events. Enter A Toast to AuSM.

Minnesota 69

Minnesota Virtual Story Raise 69

Nonprofit Tech for Good

FEBRUARY 1, 2011

YouTube: youtube.com/nationalwildlife. While the giants (Facebook, Myspace, Twitter, Flickr and Youtube) are great for outreach and relationship-building, we’ve had surprising successes with StumbleUpon, LinkedIn, Plancast and other sites. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI.

Social Media 190

Social Media National Interview Examples 190

Nonprofit Tech for Good

JULY 9, 2012

But if your nonprofit wants to build a recognizable brand on the Social Web and notice a significant increase in your website traffic and e-newsletter subscribers – thus also an increase in online donors, volunteers, and event attendees – then at the very least you need to hire a part-time social media manager.

Social Media 272

Social Media Management Media Social 272

Connection Cafe

MARCH 23, 2014

How do your donors feel about you? Better yet, it seems like a good question to ask your donors once in a while! Average first year donor retention rates of 27% would suggest that donors don’t have the best feelings about the nonprofits they’re supporting. Rachael Muir on how donors want to be treated.

Retention 42

Retention Sound Donor Fundraising 42

The Fundraising Authority

MAY 8, 2021

This powerful combination of targeting and effectiveness makes Google Ads extremely valuable for organizations looking to drum up more donors, increase site traffic, and expand their reach. Google Ads put ads on search results pages and Google properties like YouTube. So, the traffic your ad generates is very targeted.

Grant 152

Grant Google Search Application 152

Nonprofit Tech for Good

DECEMBER 28, 2010

YouTube: youtube.com/hsus. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. In terms of ROI, social media has grown our email file and we’ve raised significant money on social networks. Name: Carie Lewis. Title: Director of Emerging Media. Website: HumaneSociety.org. Blog: hsus.typepad.com.

United States 243

United States Social Media Interview Examples 243

Nonprofit Tech for Good

NOVEMBER 28, 2011

At the time, nonprofits were primarily only using Myspace and YouTube. And almost all executives were resisting letting go of control and embracing the new concept of empowering supporters and donors to be content creators and fundraisers for their nonprofits online. Flash forward four and a half years. Find your competitors the Web.

Social Media 250

Social Media Media Social Stats 250

Qgiv

DECEMBER 15, 2021

Whether you choose one animal’s story to highlight all year, or you highlight a different story every month, this is a great way to communicate impact to potential donors and encourage sharing. Make it easy for donors to find out if their gift is eligible for a match. Offer a way for donors to offset processing fees.

Raise 52

Raise Donation Money Practice 52

Nonprofit Tech for Good

MAY 7, 2012

received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Still, understand that the more good, high-quality content your nonprofit blog publishes, the higher your ROI. Highlight Special Donors, Fundraisers, and Volunteers. As of last month, Nonprofit Tech 2.0 Nonprofit Tech 2.0

Content 260

Content Ideas Nonprofit Interview 260

CauseVox

JUNE 9, 2021

Either way, it’s time to brush up on your peer-to-peer fundraising chops and check out some online fundraising ideas that you can use to attract donors to your nonprofit. When your donors fundraise for you, they build credibility for your cause. Tip: Leverage existing matching gifts from your donor’s employers as well.

Ideas 98

Ideas Online Fundraising Charity 98

Nonprofit Tech for Good

JULY 20, 2010

80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months! Interview experts, volunteers, donors and board members.

Content 237

Content Ideas Organization New York 237

Nonprofit Tech for Good

MAY 13, 2016

And email ROI and online giving is up, up, up! Donors 40-59 years old are now the most likely to give online. Short videos, short online articles, and short emails keep donors the most engaged, informed, and inspired to give. But digital and mobile app payments are coming. The Internet of Things will transform our world.

Social Media 100

Social Media Stats NGO South America 100

Nonprofit Tech for Good

APRIL 2, 2016

LinkedIn, Pinterest, Snapchat, YouTube, Google+, Vine, Tumblr? As a result of this temporary decline in social media ROI, web and email campaigns are being rejuvenated and very soon digital payments within social networks will revitalize online fundraising. Yeah, right. Social media is in a weird transition right now. Get ready!

Social Media 100

Social Media Media Social St. Louis 100

Care2

MARCH 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" What were the costs associated with facilitating the competition? Increased traffic?

YouTube 41

YouTube Generation Video Social Media 41

Nonprofit Tech for Good

MARCH 6, 2013

Still, understand that the content your nonprofit blog publishes, the higher your ROI. A day or two after the event, write up a brief blog post summarizing the event, with a Flickr slide show or YouTube video recapping the event. Highlight Special Donors, Fund-Raisers, and Volunteers.

Content 237

Content Ideas Nonprofit Interview 237

Nonprofit Tech for Good

JANUARY 3, 2012

One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML. For 2012, watch how the early adopters use text messaging to drive traffic to their mobile content and inspire donors to give through mobile channels. Learn basic HTML.

Social Media 247

Social Media Media Management Social 247

Care2

AUGUST 16, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" frogloop: what advice do you have for nonprofits using YouTube to effectively advance their mission?

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

MARCH 4, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" What were the costs associated with facilitating the competition? Increased traffic?

YouTube 41

YouTube Generation Social Media Video 41

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2010

More than 24 hours of video is uploaded to YouTube every minute, and there are as many people over 55 watching video on YouTube as there are under 18. We have witnessed a very strong ROI from fundraising videos that utilize personalization. Utilize YouTube Annotations. Make a video for lapsed donors.

Video 106

Video El Salvador Donation Fundraising 106

Care2

JULY 14, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" frogloop: what advice do you have for nonprofits using YouTube to effectively advance their mission?

YouTube 34

YouTube Video Social Media Advocacy 34

See3

OCTOBER 25, 2007

As part of the new YouTube for Nonprofits , Google has integrated Google Checkout donation processing for organizations in the program. The viewers/donors might look similar to what we see on Facebook causes but we will wait until we have some real data before speculating further. What we don’t know yet is whether it will work.

YouTube 40

YouTube Donation Darfur Google 40