Nonprofit Tech for Good

JANUARY 22, 2013

There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). If all your tweets are marketing or fundraising focused, then your are hampering your ROI. Google, etc.

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Social Media Training Train Media 278

Nonprofit Tech for Good

MARCH 24, 2010

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). If you don’t already, get access to your website’s traffic logs and track and plot unique visitors on the Social Media ROI Spreadsheet.

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Social Media Metrics Track Myspace 246

Nonprofit Tech for Good

JUNE 21, 2012

Your organization’s return on investment (ROI) from using social media is directly related to whether your staff fully understand each sites’ unique functionality and toolset as well as how to best integrate these tools into your long-term online communications and fundraising strategy. The Broadcast Web], Web 2.0 [The

Social Media 238

Social Media Honolulu San Francisco Singapore 238

Nonprofit Tech for Good

JUNE 12, 2012

Your organization’s return on investment (ROI) from using social media is directly related to whether your staff fully understand each sites’ unique functionality and toolset as well as how to best integrate these tools into your long-term online communications and fundraising strategy. The Broadcast Web], Web 2.0 [The

Social Media 231

Social Media Free Media Hype 231

Nonprofit Tech for Good

DECEMBER 2, 2012

Even though a large percentage of NGOs in Asia Pacific now regularly use social media in their online fundraising and communications campaigns, few social media practitioners in the NGO sector have been properly trained on how to best utilize sites such as Facebook, Twitter, YouTube and Flickr. The Broadcast Web), Web 2.0 (The

Asia 202

Asia Social Media Practice Free 202

Nonprofit Tech for Good

APRIL 8, 2012

campaigns in order to maximize ROI (Return on Investment). Next, the webinar highlights the need to create a video and digital photography library and demonstrates how to use Windows Live Photo Gallery and Windows Live Movie Maker to create videos and slideshows for YouTube and Flickr. The webinar begins with defining Web 1.0

Asia 256

Asia Social Media Library Singapore 256

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. Facebook, Twitter, YouTube, and Creating Video Content : 15 Hours Weekly.

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Social Media Media Ning Social 242

Nonprofit Tech for Good

NOVEMBER 29, 2010

YouTube: youtube.com/BigCatRescue. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. The ROI for us is measured in lives saved more than just the money raised to do so. We did not want to dilute the quality experience of our main YouTube site, so this one is called youtube.com/DailyBigCat.

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Social Media Interview Examples Media 258

Nonprofit Tech for Good

DECEMBER 13, 2010

YouTube: youtube.com/natureconservancy. My guess would be either MySpace, YouTube, or Facebook Causes. I know our YouTube channel started in 2007. We’re using all of the main social media sites like Facebook, Twitter, YouTube, Flickr, etc. Are you tracking Return on Investment (ROI), and how?

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Social Media Conservancy Interview Media 207

Nonprofit Tech for Good

NOVEMBER 21, 2010

YouTube: youtube.com/StopPancreaticCancer. The tools I am currently using are Facebook, two Twitter accounts (one for National messaging via @PanCAN and one specifically for advocacy efforts via @Advocate4PanCAN), YouTube, LinkedIn, MySpace and Delicious. Are you tracking Return on Investment (ROI), and how? Summary of ROI.

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Cancer Los Angeles Social Media Action 220

Nonprofit Tech for Good

JUNE 3, 2012

The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). Your nonprofit’s presence on Facebook, Twitter, YouTube, Pinterest, Google+, and other social networking websites. The design and content of your nonprofit’s blog.

Social Media 171

Social Media Communication Media Online 171

Nonprofit Tech for Good

FEBRUARY 14, 2011

However, one thing that is certain is that the ROI (Return on Investment) from e-newsletters is still relatively high compared to other Web-based channels. For me, that ROI translates into webinar attendees and speaking engagements. Consequently, so has my ROI. Twitter has taught me a valuable lesson about social media ROI.

Newsletter 251

Newsletter Social Media Build Media 251

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

In the Into Focus report , See3, YouTube and Edelman surveyed nonprofit staff and found that the clear majority recognizes the power of video. Finding the ROI. One reason for the disconnect between stated belief in video and video budgets has been the lack of hard data about the return on investment (ROI).

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Video Communication Strategy Stats 139

Nonprofit Tech for Good

JUNE 3, 2012

The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). Your nonprofit’s presence on Facebook, Twitter, YouTube, Pinterest, Google+, and other social networking websites. The design and content of your nonprofit’s blog.

Social Media 152

Social Media Communication Media Online 152

Nonprofit Tech for Good

APRIL 14, 2013

Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined. Link to video on the HRW YouTube Channel. Link to YouTube video embedded on the Mercy Corps website. Bottom of e-Newsletter: 1.

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Newsletter Learning Social Media Social Network 237

Nonprofit Tech for Good

APRIL 15, 2012

In fact, most nonprofits in the United States now regularly use social media in their communications and development campaigns, but few nonprofit social media practioners have been properly trained how to best utilize sites such as Facebook, Twitter, YouTube, LinkedIn, and Google+. The Broadcast Web], Web 2.0 [The

Social Media 100

Social Media Hype Free Media 100

Nonprofit Tech for Good

JUNE 12, 2012

Your organization’s return on investment (ROI) from using social media is directly related to whether your staff fully understand each sites’ unique functionality and toolset as well as how to best integrate these tools into your long-term online communications and fundraising strategy. The Broadcast Web], Web 2.0 [The

Social Media 100

Social Media Free Media Hype 100

Nonprofit Tech for Good

OCTOBER 14, 2009

I recently added the Twitter and YouTube Apps to the Nonprofit Organizations Facebook Page. The Apps allow you to then create Twitter” and “YouTube” Tabs on your Facebook Page that pull in and nicely display all your Tweets and videos from Twitter and YouTube. Tags: Facebook Twitter YouTube. Social RSS App.

Facebook 216

Facebook YouTube United States Twitter 216

Nonprofit Tech for Good

JANUARY 14, 2013

Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), Facebook, Twitter, YouTube, etc. 10) Track the growth and ROI of your online communities. and training (HTML, photo-editing, social and mobile media best practices ).

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Social Media Management Media Social 241

Nonprofit Tech for Good

JULY 28, 2010

I just didn’t see how a Facebook Group could ever compare to a MySpace profile in terms of power and ROI (Return on Investment). It’s a good thing I did or this blog and my communities on Twitter, LinkedIn, YouTube, and now Foursquare would likely not exist. Then Facebook launched Facebook Pages in November 2007.

Social Network 192

Social Network Community Network Myspace 192

Nonprofit Tech for Good

APRIL 7, 2011

Rather that keeping them separate, once they are merged to compliment one another, your nonprofit’s ROI begins to grow exponentially. 3) Add Flickr SlideShows or YouTube videos to content pages. Integrating your nonprofit’s Web 1.0 campaigns is essential for success in online communications and fundraising.

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Social Media Integration Websites Widget 244

Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI.

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Social Media Avatar Media Ratio 278

Nonprofit Tech for Good

DECEMBER 5, 2010

YouTube: youtube.com/womenforwomenintl. Following that, Women for Women International moved on WordPress, Facebook, YouTube and Twitter throughout 2008-2010. Following that, Women for Women International moved on WordPress, Facebook, YouTube and Twitter throughout 2008-2010. Are you tracking Return on Investment (ROI), and how?

Social Media 213

Social Media International Interview Examples 213

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2007

The other is a blog post from Collactive called Ten Tips To Spice Up Your YouTube Video. E-Politics Video Blog Posts Heather Diosa's Best Practices for YouTube. Create a Relevant, Informative Video 2. See3 Article About Video The Chronicle - article about video and nonprofits.

YouTube 50

YouTube Video Tips Lesson 50

Nonprofit Tech for Good

MARCH 7, 2011

LinkedIn Groups can be very high in ROI as long as you’re patient and willing to invest at least an hour a week promoting and monitoring your LinkedIn Group. Today, those 14,000 members result in more ROI than 16,000 Facebook Fans and run a not-so-distant second to 411,000 Twitter Followers. It’s a tragic loss in ROI!

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Linkedin Group Spam ROI 191

Whole Whale

SEPTEMBER 22, 2020

Paid: YouTube Ads. YouTube is a video search engine that will let you target any demographic or even popular video with ads. We recommend using YouTube ads to prime potential prospecting audiences and then retarget them with donation or lead campaigns through the Google Display Network. In-kind: Google Ad Grant. Send a survey.

Ideas 98

Ideas Donor Work Online 98

Nonprofit Tech for Good

APRIL 8, 2012

campaigns in order to maximize ROI (Return on Investment). Next, the webinar highlights the need to create a video and digital photography library and demonstrates how to use Windows Live Photo Gallery and Windows Live Movie Maker to create videos and slideshows for YouTube and Flickr. The webinar begins with defining Web 1.0

Asia 100

Asia Social Media Library Singapore 100

Nonprofit Tech for Good

FEBRUARY 8, 2012

Define metrics of measurement and create a social media ROI spreadsheet. 3) YouTube. Create a YouTube Channel/Google Account. Design your YouTube Channel. Apply to the YouTube Nonprofit Program. Get the necessary training (HTML, digital photography, video, social media, and mobile technology).

Social Media 268

Social Media Social Media Tech 268

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2010

   As KD Paine , Social Media Measurement Goddess says in a recent article about ROI, most social media efforts fail because they fail to measure success (or failure).  I stumbled upon this engaging YouTube video that Steppenwolf. " I like the idea of leveraging a networked effect of the swarm badge.  

YouTube 95

YouTube Badge Museum Mashup 95

Nonprofit Tech for Good

JUNE 3, 2012

The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). Your nonprofit’s presence on Facebook, Twitter, YouTube, Pinterest, Google+, and other social networking websites. The design and content of your nonprofit’s blog.

Social Media 100

Social Media Communication Media Online 100

Media Cause

JUNE 28, 2021

These platforms do not require any type of minimum spend—and are great at driving an ROI on direct response fundraising campaigns. . Display campaigns on platforms like Google don’t have a budget minimum but don’t always have the same ROI as social media or search. YouTube and Spotify both offer easy solutions to ad buying.

Practice 59

Practice Audio Nonprofit Search 59

AccelEvents

SEPTEMBER 1, 2021

Taking on some of the work yourself will boost overall event ROI as you will also save on hiring writers for copy or graphic designers for design work. . Ask for Speaking Spots on Youtube or Podcasts. You’ll have help with this software, but you won’t need to hire a social media marketer to do all this work for you.

Marketing 105

Marketing Virtual Sponsor Social Media 105

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

Knock Out Animal Fighting YouTube Contest??? youtube video views Get original contest ??? s choice award Number of youtube video views of winning submission MEASUREMENT TOOLS - tangible Sourced links for new list names from marketing ??? to quantify ROI Page views from our stats program & Video view count from youtube ???

Case Study 50

Case Study ROI Social Media Contest 50

Nonprofit Tech for Good

SEPTEMBER 18, 2016

The Next Big Thing in social media has no tangible ROI. Snapchat is the Next Big Thing of 2016 and though it’s all the rage in the social media blogosphere, there’s absolutely no tangible ROI in using it. The last Next Big Thing still has no tangible ROI. But ROI is minimal in the traditional sense.

Social Media 100

Social Media Media Social ROI 100

Nonprofit Tech for Good

FEBRUARY 1, 2011

YouTube: youtube.com/nationalwildlife. While the giants (Facebook, Myspace, Twitter, Flickr and Youtube) are great for outreach and relationship-building, we’ve had surprising successes with StumbleUpon, LinkedIn, Plancast and other sites. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI.

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Social Media National Interview Examples 190

Wild Apricot

MAY 22, 2009

By now, even your grandmother knows social media is hot, but what’s the ROI on that social networking? Widgets Social networking Facebook Twitter analytics social media YouTube LinkedIn. Even for nonprofits on a tight budget, there are plenty of good monitoring tools. SociafyQ is designed to do just that.( read more ). read more ).

Social Media 108

Social Media Analytics Track Free 108

Nonprofit Tech for Good

JUNE 18, 2012

Now that I have had some time to work with the tool set and figure out through a process of trial and error what kind of content works best on Google+, not only has engagement significantly increased on the Nonprofit Organizations Google+ Page in recent months, but so has my Return on Investment (ROI).

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Calendar Google Organization Plugin 196