Nonprofit Tech for Good

MARCH 25, 2014

Due the rapid speed of technological advancement, from this point forward nonprofits will have to embrace multiple communications and fundraising tools if they want to reach donors and supporters of all ages. Eighty-three percent of millennials ages 18–29 use social networking sites on a regular basis as do 73 percent of teens.

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The Fundraising Authority

DECEMBER 11, 2020

In Mastering Online Fundraising , our class for non-profit fundraisers, we talk a lot about how small changes to your online fundraising strategy can result in major returns, including new prospects, new event attendees, and of course, new donors. You are collecting e-mail addresses on your website, aren’t you?

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Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor.

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Nonprofit Tech for Good

AUGUST 27, 2023

So instead of creating a costly promotional mailer, then asking supporters to fill out the form, track down a stamp, and mail it back, you simply share a link where folks can register online with a few simple, secure clicks. You can also leverage push notifications and email communications to share information and updates throughout the day.

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Greater Giving

NOVEMBER 8, 2022

For many nonprofits, A GivingTuesday Campaign is an opportunity to attract new donors and raise money for your organization. If your organization is participating in GivingTuesday on November 29, 2022, you’re probably wondering how you can market the event to attract more donors and more money. Diversify Your Marketing Methods.

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Get Fully Funded

AUGUST 4, 2023

Should you print, stuff, and mail your own fundraising letter? If you have fewer than 200 mail recipients, the answer is probably yes. When you get more than 200 donors, you may be eligible to mail at nonprofit postage rates as low as 19 cents per piece (as of July 2023). The donor can handle one lick!

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Nonprofit Tech for Good

NOVEMBER 20, 2021

electronically or via regular mail). 2) Select a site to host your auction. Selecting a reputable online fundraising platform that enables you to connect with your donors in a meaningful way is critical. To personalize outreach, auction organizers should consider calling donors that are historically very loyal or generous.

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Achieve

DECEMBER 8, 2022

But what about cultivating relationships with existing donors? Nonprofit outreach should balance donor acquisition with donor engagement, so how do you utilize social media for both efforts? online donor engagement. Create connections between your site and social profiles. Encourage plenty of interaction.

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Bloomerang

MAY 6, 2021

As a fundraiser, I understand all of these matters impact nonprofits, and the trend is leaning—hard—toward privacy and donor data protection. . They developed programming that offered results based on the number of pages of the site and also the number of backlinks to the site, which meant it was an authority in its subject. .

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Nonprofit Tech for Good

APRIL 15, 2020

Sending donors a third-party payment site, such as PayPal, is problematic if that is the only way that donors can give. According to Network for Good , one in six online donors will drop out of the donation process if they are sent to a third-party website. Monthly donors give $35.46

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Kindful

APRIL 12, 2021

The global pandemic has likely cut down on the amount of foot traffic your nonprofit’s office or on-site premise has been receiving. This means that fewer people are seeing your traditional donor recognition devices, like donor walls, donor brick pavers, donation certificates, and plaques. Post on social media.

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Achieve

DECEMBER 2, 2021

Your donors made the decision to contribute their hard-earned money to your cause because they believe in it and want to support your organization. Showing your donors that you. When you never meet a donor face-to-face, it gets a little more complicated. . Your donor may not be aware of volunteer opportunities.

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BoardAssist

DECEMBER 15, 2014

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Upgrading your donors’ gifts.

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Achieve

JULY 28, 2022

One way to attract charitable young donors is through a well-designed payment processor. To help acquire younger donors, we’ll guide you through the following payment processing essentials: ?. Instead, you should work to drive engagement with younger donors as you maintain your relationship with older ones. These can include: .

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DNL OmniMedia

JULY 14, 2021

It’s time to step into your donors’ shoes and work to optimize their experience on your website. . Because more than ever, donors are looking for opportunities online to champion the causes they love—especially in the wake of a pandemic, which has shifted so much of life to digital spaces. . Let’s get started! .

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Tech Donor Tips Online 52

Bloomerang

AUGUST 30, 2021

Here are a few 2021 key findings from the report to help us retain and upgrade nonprofit donors: . Giving was unevenly directed; donor perceptions of greatest need had an impact. Giving was unevenly sourced; wealthier donors were more insulated from pandemic effects. New donors were up by 18.5%. adjusted for inflation).

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Top Nonprofits

DECEMBER 6, 2021

And forming those relationships requires thought-out strategies and a will to succeed with engaging your donors, especially when you can’t interact face-to-face. No matter who your nonprofit serves, there are plenty of ways to connect with remote donors and help them see the value of investing in your mission. Ramp up communications.

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Pamela Grow

MARCH 6, 2024

Perhaps it’s your first donor newsletter. Engaging, consistent donor communications provide the engine behind your fundraising program. These are some of my favorite copywriting and donor communications pros out there. Mary Cahalane Copywriter Mary Cahalane (rhymes with “salon”) brings smarts and heart to donor communications.

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Get Fully Funded

FEBRUARY 22, 2022

Obviously, donors want as much of their donation as possible to go to your programs, to help change lives. On the other end of the spectrum, if you’re spending more than 25% of your total income on fundraising and administration, your donors may be turned off and stop giving, which means your programs may suffer. And fundraising.

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Candid

NOVEMBER 14, 2023

So, a year-end fundraising goal and plan is important for nonprofits to take full advantage of donors’ kindness. But unfortunately, the average donor retention rate in 2022 was 42.6%, making it the lowest rate on record. I used to organize an annual “holiday tea” for our donors.

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Neon CRM

AUGUST 18, 2023

To succeed, it’s important to grasp the basics of three strategies: email fundraising, direct mail fundraising, and fundraising events. goals are: Specific: Make your fundraising goal clear and well-defined, whether it’s a specific fundraising amount, a target number of donors, or achieving a particular outcome or impact.

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Nonprofit Tech for Good

DECEMBER 13, 2018

Look for these six signs that your nonprofit needs a new website, and find tools and tips to better assess how your current site is doing. You can use it to see how much traffic you’re getting, where those people are coming from, and how they are using your site. 1) Website traffic isn’t great—the quantity or quality. What’s not ideal?

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M+R

MARCH 14, 2024

Unfortunately, not all of our donors are themselves professional fundraisers — so creating a special, attention-grabbing Giving Day that gets your audiences excited and engaged can be a big boost during an otherwise quiet time of year. The survey groups were members of the board, Museum donors, and the general public.

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Candid

NOVEMBER 30, 2022

So, consider creating a communications calendar from GivingTuesday through December 31 st and using email, snail mail, social media, telephone calls, and even SMS messages to connect with donors and remind them to give. For some of your donors, giving on GivingTuesday may not be the right time. Check this blog out.

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NonProfit Hub

JUNE 20, 2016

Now it’s time to build a direct mail piece that has the same outcome. But even if you have the best offer, there’s much more that goes into a direct mail piece to make it effective. Step One: Understand Direct Mail. Start by checking out these general tips from one of our favorite direct mail experts.

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Nonprofit Tech for Good

FEBRUARY 27, 2012

While it’s impossible to track these donations unless you poll your online donors, the more your nonprofit utilizes social media to build your online brand and your e-newsletter list, the more likely potential online donors are to discover your nonprofit—and your nonprofit’s “Donate Now” landing page.

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Get Fully Funded

MARCH 14, 2022

In fact, some people check out your site first before they decide whether or not to donate, just to see if you’re legit. Building a donor-friendly website is a complex job – part marketing and part technical. Squarespace, Weebly, and Wix are do-it-yourself sites designed for people with no coding skills. You just drag-and-drop.

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Nonprofit Tech for Good

FEBRUARY 1, 2021

Collecting registrations online means there’s no need to track down and manage mailed registration forms, checks, and receipts; search for information in multiple spreadsheets, emails, and handwritten notes; or enter and re-enter registrant information. Capture crucial donor and sponsor data.

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Nonprofit Tech for Good

JUNE 23, 2020

As a general rule, donations pages should be simple, optimized for mobile giving, and ask for the minimal amount of information required to make a donation and to capture a donor’s contact information. A pioneer of crowdfunding and online fundraising, GlobalGiving.org is a site to study and learn from.

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Greater Giving

OCTOBER 25, 2022

EXAMPLE: Links for Life added a scannable QR code to mailed invitations so guests could quickly go to their event site to purchase tickets and make donations without having to mail back a check or RSVP. Then they can tap and go! Event Promotion. To accept donations through your website, use a QR code!

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Bloomerang

JULY 24, 2023

Keep membership data clean Board members can help you keep your donor data clean. In some cases, your mailings may not reach people because their mailing address has changed or has a typo. They can also reach out to donors and ask for their cell phone number or birthday month to be appended to their record.

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sgEngage

SEPTEMBER 11, 2023

If you’re looking for a new way to raise funds, engage donors, and build connections, look no further than a charity golf tournament. Besides the obvious fundraising power, golf events spread awareness about your organization, build and advance partnerships, and provide meaningful donor stewardship and outreach.

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Bloomerang

JULY 26, 2021

Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase donor lifetime value. Is your site well organized and easy to navigate? . If you haven’t navigated through your site for a while, you may be amazed at how unfriendly the experience is. If so, how?

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CauseVox

NOVEMBER 23, 2021

Developing a strong fundraising appeal is the first step to getting your audience (your donors and soon-to-be donors!) This is your opportunity to draw donors in with your story and get them personally invested in your cause. When your donors are invested emotionally, you can bet they’ll also invest financially.

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Kindful

JUNE 15, 2021

Make sure you have donation buttons that are prominently featured on your site. Create a visually appealing social media post urging donors to give and link to your organization’s donation page. You should also share the campaigns you’re running so donors feel a sense of urgency to support you. Direct mail.

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ASU Lodestar Center

JULY 5, 2017

Although every donor is different, research has been conducted to determine commonalities among generational giving. Younger generations typically respond best to text messages, email and social media while older generations respond best to voice calls and direct mail (Lai, 2015).

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CauseVox

NOVEMBER 18, 2021

Here’s what she wants you to know: Repurpose the content that you will be using for your End-of-Year Appeal Use #GivingTuesday as an excuse to communicate with new communities of donors! Reach out to your donor community to find a match. If you’re not sure how to get started with your storytelling, ask your donors!

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