Neon CRM

OCTOBER 31, 2023

Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. But the world is a noisy place: Donors are bombarded with constant messaging that can drown out a nonprofit’s attempts to reach them.

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Donor Strategy Nonprofit Phone 98

Bloomerang

FEBRUARY 13, 2023

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%.

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Donor Strategy Retention Help 103

Get Fully Funded

APRIL 4, 2024

In difficult circumstances, it’s helpful to return to the fundraising basics to ensure you’re making the most of tried and true strategies to boost your nonprofit’s donation revenue. Boosting revenue starts with forming stronger ties with the people who support your mission: your donors. Personalize donor outreach.

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Donation Strategy Nonprofit Gift 110

The Modern Nonprofit

JULY 11, 2023

Estimated Reading Time: 4 minutes Keep Your Donors Coming Back: Effective Strategies for Nonprofit Donor Retention and Recurring Gifts Ever wondered how some nonprofits have a dedicated group of repeat donors while others are constantly chasing new ones? So, what’s donor retention all about?

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Retention Gift Donor Effective 75

Nonprofit Tech for Good

OCTOBER 22, 2020

She provides proven fundraising strategies, tactics, and tools including coaching, training, and content for fundraising success. Development audit after development audit of small- to mid-sized organizations reveals that while donor retention remains a critical issue there is also another issue that is equally important.

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Social Media Donor Media Social 353

Nonprofit Tech for Good

MAY 13, 2022

How much time do you spend thinking about where your donors are coming from ? It is super important to understand where your donors are coming from and how you could be acquiring more! Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation).

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Donor Track Campaign Facebook 285

Allegiance Group

APRIL 11, 2023

We are excited to announce the merger of Allegiance Group and The Pursuant Group. By combining their expertise in technology, analytics, and fundraising strategy, they aim to create a formidable alliance that will better serve the needs of nonprofit organizations of all sizes.

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Group Analytics Classes Industry 52

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Winter 2022.

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Strategy Fundraising Social Media Nonprofit 266

sgEngage

MARCH 22, 2022

A common misconception among newer nonprofit professionals is that every campaign or event is meant to attract new donors and donations. The longer a donor gives to your organization, the more time you have to build meaningful relationships that will reinforce their long-lasting support. . Ensure communication is a two-way street

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Retention Communication Donor Strategy 94

EveryAction

OCTOBER 26, 2022

Something that makes you stand out and lets your donors feel like the heroes that they are? Warm your donors up with some thoughtful stewardship through a channel that will help you get through: mobile. Why text donors? What should you text your donors? The other 25,000 donors did not receive this extra thanks.

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Donor Giving Gift Photo 216

Get Fully Funded

MAY 9, 2024

For the average nonprofit, roughly 80% of all revenue comes from only 20% of its donors—and most of these earnings are major gifts. In this guide, we’ll explore how marketing can level up your major gift strategy and some of the most effective strategies to use. What role should marketing play in your major gift strategy?

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Gift Marketing Data Strategy 52

CauseVox

MARCH 1, 2024

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Why Do Donor Personas Matter?

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Audience Donor Survey Demographics 82

Greater Giving

APRIL 16, 2021

Whether it’s sending out an ask, an update on a project, or a thank you letter, a nonprofit’s message isn’t effective unless it reaches the right donor at the right time. Reaching out to a selected group of donors can sometimes miss the mark and not make it to the intended audience. What is Donor Segmentation?

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Communication Donor Strategy Phase 80

Allegiance Group

APRIL 23, 2024

Seeing a dip in donors? Donors will add a political donation to their overall philanthropic giving; they won’t replace a gift to your organization. That means if you tie fundraising appeals to Congressional action, you may want to rethink your strategy until the election is over. Miss your goal this quarter?

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Strategy Fundraising Policy Hype 52

Allegiance Group

FEBRUARY 14, 2023

Donors are your nonprofit’s greatest resource. From January to June 2022, the number of donors declined by 7%, and overall donor retention decreased by 4.2% Additionally, retention rates for first-time donors declined from 25.3% Additionally, retention rates for first-time donors declined from 25.3% year over year.

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Mail Donor Strategy Files 52

Nonprofit Tech for Good

FEBRUARY 28, 2021

It’s no secret that corporate donors are invaluable partners for nonprofits. Thoughtful donor stewardship strategies are the key to enhancing corporate partnerships. Thoughtful donor stewardship strategies are the key to enhancing corporate partnerships. The Global FoodBanking Network.

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Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor.

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Digital Practice Donor Strategy 52

sgEngage

JANUARY 30, 2024

If your nonprofit is ready to dive deeper into the world of AI fundraising to boost donor engagement with your mission, this is the place to start! In this guide, we’ll review the basics of AI fundraising tools and a few strategies for using these solutions to improve donor relationships.

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Tools Donor Fundraising Survey 84

Neon CRM

MAY 3, 2023

Donor recognition is one of the most under-appreciated methods of donor engagement. All your supporters, from your one-time givers to your major donors, should feel appreciated by your organization. Identifying Your Donors Tiers Most organizations will have four levels of donors: one-time, recurring, mid level, and major donors.

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Support Donor Strategy Digital 52

Greater Giving

MARCH 22, 2024

We are in the season of renewal, and it’s the perfect time for nonprofit leaders to re-evaluate their fundraising strategies for spring. As the world emerges from winter hibernation, donor behaviors and preferences might shift. Fresh storytelling inspires donors and motivates continued support.

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Strategy Fundraising Storytelling Trend 59

Candid

FEBRUARY 21, 2024

A recent Harvard Business School study compared two groups of consultants—one using AI tools and the other not—performing the same workplace tasks such as writing, analysis, and strategy. The group that used AI tools on average completed 12% more tasks, 25% faster, with 40% higher quality. Investing in “soft skills.”

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Adopt Strategy Skills Job 98

The Fundraising Authority

DECEMBER 15, 2020

How are we going to shift our direct mail strategy to find more mid-level donors? Strategy is important. We can’t ignore them: that’s why much of our article archive is dedicated to writing your plan, tweaking your strategy, and implementing tactics that work. What’s our social media fundraising plan ? Guess what?

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Donor Profit Fundraising Raise 258

Achieve

NOVEMBER 2, 2020

Due to COVID-19, your nonprofit staff members are probably now working from home, you’ve had to pivot fundraising strategies, and your organization’s programming has likely had to adapt to social distancing guidelines. . In this guide, we’ll dive deeper into the appreciation strategies that your organization can implement into.

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Virtual Strategy Donor Nonprofit 98

DNL OmniMedia

MAY 25, 2023

The donor journey is a lengthy process, ending with a donation, joining a membership program, volunteering, or getting involved in some other way before restarting again. The longer a donor stays with your nonprofit, the more times they’ll be able to complete this cycle, deepening their engagement with your nonprofit.

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Relationship Build Donor Strategy 52

Bloomerang

FEBRUARY 26, 2024

Innovative learning strategies I want you to think for a moment about how you learn best. Ready to give some learning strategies a try? 3 learning strategies to practice Today I’d like to focus on three modalities I’m using in an intensive course I’m taking from Tara Mohr about how to love well. And the trick works all too well.

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Learning Change Strategy Journal 90

Bloomerang

NOVEMBER 8, 2023

This is her real donor story. She’s a perfect example of the importance of year-end donor segmentation. To gain a deep understanding of the donor experience and how to build a loyal and passionate donor base, check out this Humane Society Donor Experience Report. Sarah is a real person.

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Donor History Director Survey 60

NonProfit PRO

OCTOBER 25, 2022

So, it's time for a strategy update if you're struggling to attract Gen Xers or boomers as donors or have been ignoring them. Here are four ways to target these groups. While the younger generations make sense for brand awareness, the older generations make sense for high-level gifts.

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Generation Awareness Giving Gift 300

Get Fully Funded

SEPTEMBER 17, 2023

A solid donor relationship is the backbone of successful fundraising. When donors feel like they’re making a difference and that they’re valued for their contribution, they stick around and keep giving. Just like any other relationship in life, your relationships with your donors should be mutually beneficial and enjoyable.

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Relationship Donor Language Build 105

sgEngage

SEPTEMBER 6, 2023

In fundraising, digital acquisition is the process of acquiring email addresses and converting them into donors. To grow your donor file, add three easy upgrades to your current acquisition plan and watch how kickstarting a better content, promotion, and conversion strategy can work wonders for your donor pipeline.

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Digital Donor Work Calendar 87

The NonProfit Times

MAY 10, 2024

This might account for why less than one-third of Gen Z donors, or about 19% of Gen Z respondents overall, reported giving money directly to an organization. Don’t disregard snail mail, even with your ‘very online’ youngest donors,” the authors wrote. Do what you can to push against this tide of short-term thinking.”

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Data Donor Giving Arlington 52

Nonprofit Tech for Good

DECEMBER 12, 2019

Major donors are the most valuable supporters of the nonprofit world. Follow these three steps to engage and nurture the high net worth donors who share your vision. 1) Invite major donors to be an integral part of the work they’re funding. 2) Don’t forget about the impact of donor-advised on fundraising.

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Relationship Donor Management Sponsor 245

Bloomerang

OCTOBER 28, 2023

Fundraising events have always been a cornerstone of nonprofit organizations’ efforts to engage donors and garner financial support. But these events are not only about maintaining existing relationships; they also provide a unique opportunity to tap into the extended networks of your donors—by attracting their friends to your cause.

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Network Donor Fundraising Registration 78

Bloomerang

AUGUST 16, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase donor lifetime value. Mastering an analytic approach to strategy and planning. How many donors do you have? .

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Analytics Strategy Fundraising Benchmark 122

Bloomerang

DECEMBER 19, 2023

All donors are not created equally. Some donors can cost a great deal to acquire, and then only make one gift before lapsing. Where can you find your most generous donors and prospective donors? Get to know your donors’ giving habits Bloomerang bakes Predictive Giving Insights into the platform.

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Donor Gift Student Demographics 78

Candid

OCTOBER 19, 2022

Peer-to-peer campaigns are notable for their ability to connect with new donors through your current supporters and open up more fundraising opportunities. Make sure your donors are your primary storytellers. Equip fundraisers with tools to talk about your cause so that it will resonate with donors. Set up donation pages.

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Strategy Fundraising Social Media Evaluation 97

The Modern Nonprofit

FEBRUARY 6, 2024

Estimated Reading Time: 3 minutes The Art of the Ask: Crafting a Winning Major Gifts Strategy In the world of nonprofit fundraising, major gifts stand as a cornerstone, providing substantial financial support that can significantly impact an organization’s ability to serve its mission. Major Gift Fundraising Phases and Strategies 1.

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Gift Arts Strategy Phase 52

Bloomerang

MAY 10, 2022

The foundation of an effective fundraising strategy is built on the relationships your team forms with the people who power your mission. Magic happens when you build those kinds of relationships with your prospects and donors. This is where donor stewardship comes into play. This is where donor stewardship comes into play.

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Relationship Donor Build Tips 93