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Thursday Thoughts: transforming mid-level donors into major donors

EveryAction

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good.  Invite mid-level donors into your strategy. Check out our last installment here !

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[ASK AN EXPERT] When Should We Give Donors Gifts?

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on when it’s a good idea to give gifts to donors. . Dear Charity Clairity, I know public broadcasting offers donors gifts in exchange for their donations at various levels. Also, it’s a lot of work to get donated gifts, and expenses to buy them.

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professionals

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4 Ways to Cultivate Relationships with Recurring Donors 

Qgiv

Cultivating relationships with recurring donors is essential for nonprofits, especially in light of recent declines in individual giving. It’s undoubtedly a challenging time for new donor acquisition, underscoring the constant importance of retention. The Giving USA 2023 report revealed that giving by individuals dropped 6.4%

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Let it Go: When to Move on from a Major Gift Prospect

sgEngage

While this scenario represents a best practice for major donor portfolios, there is no one answer to the question of when to disqualify a prospect. There are three major exits you can take on the “Highway of Major Gift Giving.” It is an essential part of the post-qualification cycle for major gift officers (MGOs).

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Creative Ideas for Using Data to Turn Today’s Crisis Donors into Tomorrow’s Leadership Donors

sgEngage

Now it is the influx of crisis donors who made their first healthcare gift during the pandemic who are grabbing the spotlight. New donors deserve their rightful consideration, yet I would encourage fundraising professionals to not forget the modest, sporadic, or one-time past donors who responded by stepping up their giving.

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Major Gifts: 16 Strategies to Raise More

Neon CRM

What Are Major Gifts? Major gifts are generally the largest donations a nonprofit receives. The exact dollar amount that’s considered a major gift varies from organization to organization. The average nonprofit considers a gift of $5,000 or more a “major gift,” but that’s not a hard and fast rule. major gifts.

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Turning Tax Season Tears Into Cheers: Your Chance To Cultivate Donors

Bloomerang

As 2023 has drawn to a close, tax season looms on the horizon, and we nonprofits gear up for a unique opportunity—issuing tax summaries to our donors. Bloomerang refers to them as tax summaries—which they are—but they also summarize each donor’s cumulative giving. Allow me to explain. What are tax summaries?

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