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Thursday Thoughts: transforming mid-level donors into major donors

EveryAction

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good.  Invite mid-level donors into your strategy. Check out our last installment here !

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[ASK AN EXPERT] When Should We Give Donors Gifts?

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on when it’s a good idea to give gifts to donors. . Dear Charity Clairity, I know public broadcasting offers donors gifts in exchange for their donations at various levels. Also, it’s a lot of work to get donated gifts, and expenses to buy them.

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Let it Go: When to Move on from a Major Gift Prospect

sgEngage

While this scenario represents a best practice for major donor portfolios, there is no one answer to the question of when to disqualify a prospect. There are three major exits you can take on the “Highway of Major Gift Giving.” It is an essential part of the post-qualification cycle for major gift officers (MGOs).

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The Secret Way To Boost Year-End Gifts

Bloomerang

What if there was one thing you can do right now to ensure your fundraising success and boost year-end gifts? Before you ask, tell your donors the impact they made this year. Your communications are a mirror to your donors. Here’s the simple, three ingredient recipe for a great donor thank-a-thon : 1. What’s the answer?

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Creative Ideas for Using Data to Turn Today’s Crisis Donors into Tomorrow’s Leadership Donors

sgEngage

Now it is the influx of crisis donors who made their first healthcare gift during the pandemic who are grabbing the spotlight. New donors deserve their rightful consideration, yet I would encourage fundraising professionals to not forget the modest, sporadic, or one-time past donors who responded by stepping up their giving.

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HOW TO: Easily Accept Stock Donations on Your Nonprofit’s Website – and Why You Should

Nonprofit Tech for Good

By Kyle Brown , COO at DonateStock – a fundraising platform that makes stock gifting to nonprofits easy and accessible. As leadership and development teams lean in for a final push, donors are receiving countless requests for limited financial support. . Why Stock Gifting? Nonprofits receive larger pre-tax gifts (vs.

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Major Gifts: 16 Strategies to Raise More

Neon CRM

What Are Major Gifts? Major gifts are generally the largest donations a nonprofit receives. The exact dollar amount that’s considered a major gift varies from organization to organization. The average nonprofit considers a gift of $5,000 or more a “major gift,” but that’s not a hard and fast rule. major gifts.

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