Pamela Grow

JANUARY 24, 2024

If yours is a smart nonprofit and you put your digital focus on email marketing, buckle up because changes are on the horizon from Google and Yahoo, and we’ve got the scoop. of all emails opened. Within my clients’ email lists, I typically find that Gmail and Yahoo users represent at least 50% of all emails on a list.

Yahoo 91

Yahoo Attention Google email 91

Nonprofit Tech for Good

JANUARY 24, 2021

By Laura Bucher , Storyteller at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. But there are two things that are certain: social distancing will continue to be a reality and your donors will continue to believe in your mission. Not to worry.

Donor 328

Donor Ideas Social Nonprofit 328

Bloomerang

JUNE 23, 2021

For the last 5 or so years, there has been a trend in new donor acquisition : Response rates continue to drop while average gifts continue to rise. Most of the time, people think of acquisition as casting a big net and trying to get as many fish (donors) into it as possible. M = Mail to proven donors.

Rate 79

Rate Donor Mail Files 79

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. It’s time to shift gears and give email the attention it truly deserves. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! The numbers don’t lie!

email 52

email Rate ROI Social Media 52

Network for Good

OCTOBER 20, 2020

When you want to contact your donors, chances are, you email them. Your donors, through no fault of their own, have inboxes that are constantly bogged down with messages from various organizations, businesses, stores, news outlets, and bloggers. What is the purpose of the email? Is it to invite donors to an event?

email 98

email Donor Spam Rate 98

EveryAction

OCTOBER 26, 2022

Something that makes you stand out and lets your donors feel like the heroes that they are? Warm your donors up with some thoughtful stewardship through a channel that will help you get through: mobile. Why text donors? TechJury has reported that SMS open rates average 98%. What should you text your donors?

Donor 216

Donor Giving Gift Photo 216

Neon CRM

SEPTEMBER 29, 2023

With 12% of all gifts made during the last few days of the year , fundraising emails are a powerful tool to encourage year-end generosity among your donors. But how many year-end giving emails should you send? And what’s most important to communicate to donors as the year comes to a close? We’ve got your back.

email 98

email Giving Template Gift 98

Nonprofit Tech for Good

MAY 8, 2023

Your organization likely relies on direct mail, emails, social media, and even phone calls to get the word out about your organization’s work and solicit support for your mission. Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy.

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Lesson Marketing Amazon Adopt 294

Neon CRM

MAY 22, 2023

Email marketing has emerged as a powerful tool for nonprofits to drive supporter engagement and boost their overall fundraising efforts. However, achieving optimal success in this realm goes far beyond sending out generic emails. However, achieving optimal success in this realm goes far beyond sending out generic emails.

Gift 97

Gift Results email Metrics 97

sgEngage

FEBRUARY 17, 2023

Email marketing. With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Let’s dive into the basics of nonprofit emails so you can improve your fundraising results in any economy. A key tool in overcoming these challenges?

email 74

email Communication Effective Fundraising 74

Nonprofit Tech for Good

JULY 30, 2023

Your organization’s brand story holds immense power, especially for nonprofits striving to engage donors, volunteers, and partners. By sharing real stories of the real people or communities you serve, you can appeal to the hearts of potential donors, volunteers, and partners.

Storytelling 241

Storytelling Action Roles Hunger 241

Bloomerang

MARCH 13, 2023

I’m guessing you put a lot of effort into crafting your nonprofit’s email messages. You carefully consider the subject line and preview pane, email copy, images and design, and call to action. However, a quality email message, be it an appeal, thank you, gratitude report, or other call to action, isn’t the whole story.

email 121

email Communication Mail Nonprofit 121

Classy

JULY 30, 2021

He highlights the importance of email marketing, lead generation, outreach campaigns, customer profiling, and acquisition to maximize ROI for all businesses. When launching an email campaign to raise funds, it is imperative to perfect the copy, segment your email lists, fine-tune the graphic assets, and more.

Sample 121

Sample email Campaign Fundraising 121

CauseVox

MARCH 1, 2024

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Why Do Donor Personas Matter? From there, you can analyze the data.

Audience 82

Audience Donor Survey Demographics 82

Media Cause

JULY 11, 2023

Did you know that f or every $1 spent on email marketing, the average return on investment is $42 ? Imagine having the power to communicate your cause, connect with donors, and mobilize your community, all while saving time and resources. Automated email services for nonprofits are unsung heroes in achieving just that.

email 52

email Service Marketing Metrics 52

CauseVox

MAY 9, 2023

As a result, you’ve probably found yourself needing to write informative and engaging emails to connect with your community with limited time and manpower. With Open AI’s ChatGPT , nonprofits can generate high-quality emails in a fraction of the time it would usually take to write them. What is ChatGPT?

Examples 83

Examples email Communication Language 83

sgEngage

JANUARY 30, 2024

If your nonprofit is ready to dive deeper into the world of AI fundraising to boost donor engagement with your mission, this is the place to start! In this guide, we’ll review the basics of AI fundraising tools and a few strategies for using these solutions to improve donor relationships.

Tools 84

Tools Donor Fundraising Survey 84

Roundtree

FEBRUARY 23, 2022

6 Ways to Improve Your Donor Emails. Email remains one of the most important channels of communication. How can your organization send donor emails that improve open and click rates? #1: If you try to tell donors five things, they’ll remember zero things. Your donors are busy.

email 52

email Donor Denver Spam 52

Bloomerang

DECEMBER 5, 2022

Was your inbox flooded with emails this Giving Tuesday? If your emails didn’t get opened there’s one thing to blame: your subject line. I have healthy obsession with email subject lines so Giving Tuesday is kind of like my Christmas morning or Super Bowl. . In the end I reviewed 200 Giving Tuesday emails. .

email 81

email Giving Homeless Nebraska 81

sgEngage

FEBRUARY 18, 2023

Email marketing. With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Let’s dive into the basics of nonprofit emails so you can improve your fundraising results in any economy. A key tool in overcoming these challenges?

email 67

email Communication Effective Fundraising 67

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. For those new to direct mail , it’s “the process of writing, designing, printing, and distributing hard copy requests for funds to your donors and/or prospective donors.”. But what about people who say that direct mail isn’t worth the investment?

Mail 107

Mail Retention Practice Donor 107

NonProfit Hub

JANUARY 28, 2021

Did you know that the average open rate for the nonprofit organization is around 25.17%, much higher than the industry average open rate, which is just 21.33%? email marketing is one of the most effective channels for nonprofit organizations. Here are 5 nonprofit email marketing mistakes to avoid. .

email 85

email Marketing Spam Rate 85

Bloomerang

JUNE 3, 2021

Does hitting the Send button on an email blast to your list make your pits sweat? It makes my pits sweat too, and I have a healthy obsession with writing emails. . You could make a few typos, offend someone, send too many emails, or land in the Spam folder. Myth #1: “People read our emails.”. That’s totally normal.

email 91

email Marketing Spam Fundraising 91

The Modern Nonprofit

MARCH 26, 2024

Estimated Reading Time: 5 minutes Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters As nonprofit professionals, we are all too familiar with the cycle of emergency fundraising. Preparation is key To effectively retain emergency donors, you must have a solid foundation in place.

Support 52

Support Donor Community Retention 52

EveryAction

JULY 12, 2023

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

Channel 224

Channel Work Fundraising Movie 224

Kindful

MARCH 25, 2021

Nonprofit marketing leaders are always thinking about how to best communicate with their donors. Personalized and valuable communication is what builds relationships, and long-lasting donor relationships are what set the foundation for nonprofit growth. You’ll be exploring: What type of donor data should you collect?

Communication 98

Communication Donor Data Guide 98

sgEngage

MARCH 8, 2024

It’s a reliable touchstone to identify giving trends as well as shifts in sustainer and email engagement in the nonprofit digital space. Barriers to Email Measurement Keep Rising Measuring email performance has changed, and it continues to become more difficult. Unsubscribe rates did not change much.

Benchmark 78

Benchmark Blackbaud Report Online 78

sgEngage

OCTOBER 11, 2023

If you’re like every nonprofit on the planet, you’ve got one thing on your mind: acquiring new donors! And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. We can’t just wish mission-driven donors out of thin air. Let’s think about your non-donor records.

Donor 83

Donor Social Media Websites Content 83

Get Fully Funded

AUGUST 24, 2021

Email is a powerful marketing tool, but to get results you need to learn how to write fundraising emails that connect emotionally and inspire people to give. That means you can’t throw just anything in an email, push “send,” and expect thousands of dollars to pour in. That means you may need to leave out a few things.

Results 122

Results email Fundraising Story 122

Nonprofit Tech for Good

AUGUST 6, 2023

A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters. With respect to email fundraising, nonprofits should send year-end messages as early as September and no later than early November.

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Practice Fundraising Guide Channel 244

Bloomerang

JANUARY 7, 2022

What is Donor Engagement? Not all donors are created equal. Imagine you have two donors who each give $100. However, one volunteers regularly, never misses opening an email and brought other supporters to your organization. Will you communicate to both donors the same way? Donor Engagement Factors.

Donor 93

Donor Guide Measure Summary 93

Bloomerang

DECEMBER 13, 2022

Did you know as many as 81% percent of new donors don’t return to give again? And only 43% of all donors remain loyal? . Donor attrition has gotten worse over time. Donors tell us this all the time, both with words and actions. Donors tell us this all the time, both with words and actions. Donor Negative WORDS.

Retention 107

Retention Donor Gift Nonprofit 107

TechImpact

JUNE 6, 2014

Chances are pretty good that your nonprofit uses email as a central marketing tool. Your volunteers, donors, and other constituents have all signed up for newsletters or updates from your blog, and you happily send it to them. But are your emails being read? 80% of people will delete an email if it is not optimized for mobile.

email 206

email Design Guide Mobile 206

Qgiv

OCTOBER 18, 2022

It’s no secret that email is one of the most effective ways to communicate with donors and fundraise. Email has the highest return on investment of any marketing channel ($40 for every dollar spent!), Email Fundraising Campaign Strategies for Giving Tuesday. Check your email analytics. Segment your donors.

email 52

email Campaign Strategy Giving 52

Neon CRM

JUNE 8, 2023

When it comes to receiving communication from nonprofits, donors have a clear favorite: Email! Our latest research uncovered that 48% of donors cite email as their preferred method of communication from nonprofit organizations. If your nonprofit’s email list growth has been stagnant, check out the tips below.

email 59

email Newsletter Contact Nonprofit 59

Pamela Grow

JANUARY 18, 2021

Sarah writes: Our organization is overdue for creating a welcome email to send after someone joins our mailing list. Right now it’s just the standard message that comes with our email service provider (ConstantContact). I do so many things in this job (grants, donor comms, events, etc.) Welcome emails have a 91.43% open rate.

email 78

email Lesson Rate Policy 78

Qgiv

FEBRUARY 20, 2022

If you’re looking for a cost-effective and efficient way to ask for donations from your donors and prospects, look no further than a fundraising email! After all, email does have the highest return on investment of any marketing channel. With email, you can send numerous donation asks out with the click of a button.

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email Donation Tips Template 98