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Next-Gen Nonprofit Fundraising: How Personalization Powers Success

Nonprofit Tech for Good

Successful nonprofit fundraisers have always understood the power of personalization in effective communications. Tailoring messages to resonate with individual donor interests and giving levels fosters stronger connections and inspires greater generosity. Salesforce is the great equalizer.

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The Communication & Giving Preferences of 641 Online Donors

Nonprofit Tech for Good

In the summer and fall of 2024, Nonprofit Tech for Good used social media and email to promote the 15-question Online Donor Feedback Survey. The results provide a glimpse into the communication and giving preferences of online donors. Twitch, Pinterest, and Snapchat appear to be ineffective at reaching online donors.

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AI Fundraising vs. Wealth Screening: Which Strategy Wins for Your Organization?

Nonprofit Tech for Good

By Simon Yost , Founder of Glued Network — an AI fundraising leader who uses software to automatically identify your top donors and AI to find similar new ones. In the evolving fundraising landscape, nonprofits have more tools than ever to engage donors, grow their base, and achieve their missions.

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How to Improve Donor Retention: 3 Surprising Strategies from Top-performing Nonprofits

Nonprofit Tech for Good

Donor retention can feel like a never-ending cycle. But some nonprofits have cracked the codenot by chasing endless new donors, but by inspiring loyalty in those they’ve already reached. 1) Prioritize effortless givingyour donors already do (Surprising because nonprofits underestimate the role of convenience in donor retention.)

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[Recordings] Earn a Certificate in Digital Marketing & Fundraising

Nonprofit Tech for Good

The 2024 Certificate in Digital Marketing & Fundraising program covers the fundamentals of website and email marketing, online fundraising, and social media for nonprofits.

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4 Must-Read Reports on AI in Nonprofit Marketing & Fundraising

Nonprofit Tech for Good

These four reports delve into key aspects: AI adoption trends, donor attitudes, ethical practices, and generative AIs potential. Together, they offer a comprehensive view of how nonprofits can harness AI for nonprofit marketing and fundraising while addressing concerns like equity, privacy, and trust.

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Report Illustrates Best Practices for Fundraising With Donors Who Use Donor-Advised Funds

NonProfit PRO

hide(); }});--> A new report, Reinventing the Cycle: Adapting Relationship Fundraising for Donors Who Use DAFs, by the DAF Research Collaborative uncovers best practices for donor advised fund (DAF) fundraising as DAFs are growing in popularity among donors. Continue to your page in 15 seconds or skip this ad.

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