Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment? Refer to the data.

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Mail Retention Practice Donor 116

Nonprofit Tech for Good

MAY 16, 2024

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. In today’s fundraising sector, technology is vital. AI is becoming increasingly important in fundraising.

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Donation Data Fundraising Analytics 236

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. The end of the year is a critical time for nonprofit fundraising. However, this is not a universal rule.

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Practice Fundraising Guide Channel 235

Bloomerang

APRIL 6, 2021

Now more than ever, effective fundraising is what your nonprofit depends on to survive. All this fundraising definitely involves sending appeals to your donor base. This type of campaign uses a combination of various digital methods and/or direct mail. . What is multi-channel fundraising? Direct Mail.

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Mail Channel Strategy Fundraising 66

sgEngage

AUGUST 1, 2023

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money.

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Mail Data Marketing Files 81

Neon CRM

NOVEMBER 15, 2023

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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Mail Campaign Donor Tips 52

Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.).

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DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. In order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, an integration between direct mail marketing and a digital channel is a huge step in the right direction. .

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Mail Integration Digital Strategy 52

Pamela Grow

AUGUST 2, 2023

We’re in the dog days of summer… And that can only mean one thing — year-end fundraising season is upon us! Why end-of-year fundraising? And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” Direct mail and digital work side by side to ensure your best campaign.

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Free Fundraising Mail Nonprofit 88

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. Yes, direct mail can be personal!

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Mail Relationship Digital Donor 52

Achieve

JUNE 2, 2021

For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . direct mail campaigns. are no longer effective because of the digital revolution. But in reality, when done correctly, they can be just as effective as digital marketing. . benefits of direct mail. is meaningful.

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Mail Course Campaign Digital 94

Neon CRM

MAY 31, 2023

But for fundraisers, numbers can reveal a lot of insights that help you understand donors, demographics, and more. Fundraising metrics are the key to unlocking your most effective, generosity-encouraging strategies. Here are 10 fundraising statistics worth noting. It’s mostly true—numbers don’t always tell the whole story.

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Statistics Fundraising Metrics Mail 97

Nonprofit Tech for Good

MAY 8, 2023

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy.

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Greater Giving

DECEMBER 15, 2022

How do you keep up with the ever-increasing need for digital donor engagement ? In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Remember that marketing for nonprofit organizations is not only about fundraising.

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Digital Marketing Donor Channel 75

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Related Webinar: Online Fundraising Best Practices for Nonprofits. A pioneer of crowdfunding and online fundraising, GlobalGiving.org is a site to study and learn from.

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Practice Online Fundraising Nonprofit 339

Nonprofit Tech for Good

FEBRUARY 1, 2021

By GolfStatus.org – an event management platform specifically for golf fundraisers. Free Webinar On February 23: How to Host a Successful Virtual or Hybrid Golf Fundraiser for Your Nonprofit. Here are six ways an event website helps maximize your golf fundraiser, and how you can get one at no cost.

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Websites Benefit Sponsor Fundraising 214

Whole Whale

AUGUST 25, 2021

Mail stats. Direct mail response rate (to house): 4% Postage per letter: $0.49. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.47. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.49. Mail stats. Mail stats.

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Stats Trend Mail Fundraising 96

sgEngage

JANUARY 30, 2024

Artificial Intelligence (AI) fundraising may seem like no more than the newest philanthropy buzzword. If your nonprofit is ready to dive deeper into the world of AI fundraising to boost donor engagement with your mission, this is the place to start! In reality, many nonprofits like St.

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Tools Donor Fundraising Survey 90

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. Creativity matters only if it sells.

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Lesson Fundraising Digital Test 59

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. 1,071 fundraising professionals were surveyed at small and medium-sized nonprofits supporting a variety of causes. Not all fundraising programs look alike.

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Action Report Practice Fundraising 79

Bloomerang

JULY 26, 2021

In part 1 of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Is it easy to join your mailing list? As a fundraiser, don’t abdicate responsibility by leaving your donation page or plugin updates to your marketing or IT staff.

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Strategy Online Fundraising Plugin 143

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor.

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Digital Practice Donor Strategy 52

Bloomerang

MAY 3, 2021

My last article of this two-part series, “ Nonprofit Giving Trends and Future Fundraising Strategy ,” began a discussion of smart fundraising strategies to take advantage of best practices and current trends. It covered broad brush strategies all nonprofits today should incorporate into their donor fundraising/marketing mix.

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Action Donor Tips Fundraising 131

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. That’s why developing a strategic fundraising plan is necessary. We’ll cover: Why you should create a fundraising strategy. 6 elements your fundraising strategy should include. 10 steps to build your fundraising strategy.

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Strategy Develop Fundraising Nonprofit 109

sgEngage

APRIL 17, 2024

In digital philanthropy, it has never been more important to seek out and embrace innovations, especially innovations in online donation forms. If your nonprofit organization is eager to harness the full potential of your digital fundraising efforts and give your donors what they expect, it’s good to have a guide.

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Donation Online Canada System 101

The NonProfit Times

MAY 23, 2024

A second matching grant offer enabled leaders to extend the giving via two more fundraising emails the next day. Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday. Fundraisers have other metrics available. Supporters took advantage of the second chance. Research backs this up.

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Test email Spam United States 52

sgEngage

FEBRUARY 17, 2023

If you feel a little unsteady about your nonprofit’s fundraising right now, you are not alone. Fundraisers have been through real challenges before.” Let’s dive into the basics of nonprofit emails so you can improve your fundraising results in any economy. But take heart.

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email Communication Effective Fundraising 78

TechImpact

JULY 16, 2014

Image courtesy of Fundraiser Help. According to a 2013 study conducted by Blackbaud , overall donations to nonprofits increased in 2013 by 4.9%, and digital donations increased 6.4%. How can your nonprofit’s next email campaign avoid the trash bin, and improve its open and click-through rates? Direct mail. Phone calls.

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Donor Effective Fundraising Blackbaud 237

Connection Cafe

MARCH 26, 2021

To be specific, many nonprofit organizations rely heavily on digital marketing due to its relatively low cost and quick delivery rates. Digital marketing can reach new heights when it’s supported by a direct mail marketing campaign that works in tandem with your online strategy. Show Gratitude. Reach New Audiences.

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Mail Support Channel Campaign 44

Bloomerang

AUGUST 16, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. One of the biggest problems nonprofits face is improving their low donor retention rate. For example, retention rates tend to be higher for mid-level and major donors.

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Analytics Strategy Fundraising Benchmark 126

sgEngage

FEBRUARY 18, 2023

If you feel a little unsteady about your nonprofit’s fundraising right now, you are not alone. Fundraisers have been through real challenges before.” Let’s dive into the basics of nonprofit emails so you can improve your fundraising results in any economy. But take heart.

email 71

email Communication Effective Fundraising 71

Allegiance Group

MAY 1, 2024

Navigating the complexities of year-end fundraising for nonprofits can often feel like threading through a maze of challenges. Be Realistic When it Comes to Goal-Setting Setting clear and realistic fundraising goals can also give nonprofits a strong predictor of upcoming campaigns. But fret not – this is where our guide comes in.

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Campaign Guide Fundraising Storytelling 52

Bloomerang

OCTOBER 30, 2023

Thanking donors well is an essential aspect of fundraising that is often done just once—when the donor makes a gift, or, worse, it’s overlooked entirely. Manager, Direct Marketing Fundraising Services, long-time staff of the national nonprofit Feeding America , knows better. Aaron LaMonica-Weier , Sr.

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Feeds San Antonio Donor America 91

sgEngage

MARCH 22, 2022

While acquisition is definitely a worthwhile goal, a sensible fundraising specialist will tell you that another top priority of any given fundraising project should be retaining the dedicated supporters that you already have. . Direct Mail versus Digital Communications .

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Retention Communication Donor Strategy 100

Bloomerang

NOVEMBER 28, 2023

Credit card payments are donors’ preferred giving methods— 63% of donors prefer to give online with a credit or debit card , followed by direct mail (16%), PayPal (10%), wire transfer (5%), cash (4%), digital wallet (1%), and text-to-give (1%). per transaction. The ACH fee is 0.8% + $0.30 per transaction. fee per transaction.

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Process Paypal Method Nonprofit 91

Nonprofit Tech for Good

NOVEMBER 8, 2018

Together, digital communications inspire 74% of donors to give. Of all social media worldwide, Facebook dominates and its new fundraising tools will likely transform global giving. Millennials, Gen Xers, and Baby Boomers all prefer to give online and digital communications significantly influence their giving.

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South America Global Trend North America 245

Pamela Grow

MARCH 7, 2024

Closeup Woman hand using Laptop pc with email icon, Email concept Creating your nonprofit’s digital strategy comes with its own set of challenges, from creating engaging campaigns to standing out in donors’ inboxes. But the good news is that nonprofits benefit from higher open rates compared to regular marketing emails.

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email Storytelling Newsletter Nonprofit 69