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Level Up Your Marketing with Analytics

Association Analytics

Association membership marketing is much different than marketing a product for sale. In addition to the tools, a very important piece of successful marketing is Taxonomy & Metadata – the foundation of your marketing. You can learn more about content tagging and taxonomy in this blog. Sales are instant.

Analytics 169
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Who is sharing nonprofit demographic data with Candid? 

Candid

The subject area is based on the National Taxonomy of Exempt Entities (NTEE). In the chart below, we compared sharing rates by different staffing levels and demographic categories, including race/ethnicity, gender, sexual orientation, and disability status. The first asks whether respondents identify as male, female, or non-binary.

professionals

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A crash course on trends analysis using Candid’s Foundation 1000 data set 

Candid

ii Finally, we “freeze” the Foundation 1000 annual sets (however, significant changes to our data or taxonomy periodically require us to update these static data sets.) Still have questions about the Foundation 1000? These facets are captured in Candid’s Philanthropy Classification System.

Analysis 116
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Tagging Discussion

Zen and the Art of Nonprofit Technology

Gavin started this all off by posting a good and interesting set of questions about the efficiency of folksonomies. I’ll agree with Gavin, that folksonomies sure are less efficient, and a lot more messy than taxonomies. But is efficiency the most important thing? Is it a vocabularly or adding sub-categories?

Tag 100
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Methods for Facilitating Innovation in Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

The curriculum was based on their “ Innovating for People ” design methods recipe book and “ taxonomy for innovation.” The next question asked us to find flaws with the solution and pass the paper to someone else. In the last question, we were asked to add a final or revised solution. Round Robin.

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Building Blocks of Social Media - Webinar slides and notes

Amy Sample Ward

It’s always a little weird to talk over the phone and not be able to hear or see those you are presenting to, but everyone was really great with comments and questions and responding online so I knew I wasn’t talking to myself! The questions folks asked at the end were terrific! View more presentations or upload your own.

Slides 100
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NTEN's Website Redesign: Survey results from the community

NTEN

with no problems, but it is a confusing, non-seamless transaction experience, both in terms of design interface and glitches in data sync between different systems. It should be much more "human," much more "cool," and should point much more quickly and easily to the resources people need (research, tools, community for questions, etc)."

NTEN 68