Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2009

Here are my notes and I've added some of my own notes and links for more context: Overview: Facebook is in 30 languages, with 200 Million Users (want some demographics on users, check out Nick O'Neil's Demographic Page ). Fan Pages have a metrics tool that has just upgraded. Tags: facebook. Profiles VS Pages.

Facebook 118

Facebook Profile Demographics Nonprofit 118

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Twitter Demographics. Success Metrics for Your Social Fundraising Plan.

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

We identified two potential challenges for foundations to make use of this data: The data itself can be biased because it comes from a sampling of people who use social media or what some called a “self-selection bias,” so the data may not be representative of a total population – only specific locations or demographics.

Social Media 100

Social Media Channel Data Media 100

NTEN

SEPTEMBER 10, 2010

Do those numbers tell you anything you NEED to know, or are they vanity metrics (those numbers we LIKE to track because we think they make us look good)? Donor demographic information. Tags: Data Leadership NPTech ted visualization. Let's take a step back, and ask one simple question: "Why?" 16% retention rate .

Data 82

Data San Francisco Problem Gift 82

Forum One

JANUARY 26, 2024

Use the terms in high-quality, relevant, and valuable content (more on that in tip #2 below) and make that content easy to find by incorporating selected keywords into titles, headings, and meta tags. “On-page It’s an SEO best practice to include any important keywords from the page in the title tag.

International 89

International Strategy Search Structure 89

Amy Sample Ward

JANUARY 15, 2010

creativegreeniu : and why the 350 campaign worked is because it effectively reached a diverse demographic & moved them to action on a complex goal. zerostrategist : Q6: Do the best u can to setup automated systems to capture metrics, look at the numbers, but don’t obsess over them or the ROI.

Campaign 108

Campaign Org Social Media Measure 108

Classy

JUNE 24, 2021

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. Just like with engagements, the sheer number of conversions lacks valuable context.

Social Media 122

Social Media Track Conversation Media 122

Amy Sample Ward

MAY 14, 2009

The fastest growing demographic is those 35 years old and older. Web metrics, talking to people, emails (who opens, clicks, etc.). Tags: socialmedia. The trust that comes with using social networks (engaging people you know, who engage the people they know, and so on) is what creates the power of using social networking tools.

Tools 100

Tools Tech Map Case Study 100

Care2

AUGUST 16, 2008

Also, I would pay attention to the titling and tagging of videos when you are uploading them. This Is Why Im Hot" instead of "Global Warming is Serious") or interesting tags can increase the number of people who click on your video. The most obvious metric is video view counts. Often, an effective title (e.g.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

Also, I would pay attention to the titling and tagging of videos when you are uploading them. This Is Why Im Hot" instead of "Global Warming is Serious") or interesting tags can increase the number of people who click on your video. The most obvious metric is video view counts. Often, an effective title (e.g.

YouTube 34

YouTube Video Social Media Advocacy 34

Amy Sample Ward

APRIL 28, 2009

well educated demographic, avg income over 100K. ID3 tags - can use itunes for this, drag album art and file over. let’s you listen to mp3 format before you upload it to be sure it sounds right, add tags, etc. Gives you good metrics for downloads, where people are coming from, etc. existing and target.

Podcast 123

Podcast Support Files Audio 123

Museum 2.0

FEBRUARY 26, 2008

Or a demographic to whom you need to sell more tickets? I love the "blind, deaf, non-native language, mother" metric that Brian Parsons uses, because it acknowledges not just the variability but the deficiencies of audiences--and our responsibility as designers to accommodate and tackle those deficiencies. What about you?

Audience 20

Audience Artist Design Language 20

Museum 2.0

AUGUST 21, 2008

Fred created the Net Promoter Score, a metric related to the number of people who answer affirmatively to the question: "How likely are you to recommend X to a friend or colleague?" If you have both critics and spectators in your visitor demographic, you have fertile ground for ratings and reviews.

Museum 20

Museum Review Rate Voice 20

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 10, 2009

Metrics, Stats, Research, and Other Misc. It used to be tough to gather rich metrics on a Twitter use. Twitter Demographics: Last month, we learned that Teens Don't Tweet. Tags: nptechtagsummary. Registration here. Socap09 Still Buzzing : Last week, the SoCap Conference generated a lot of buzz. What was most sexy?

Nptech 91

Nptech Social Media Ning Media 91

NonProfit Hub

JUNE 16, 2016

Here, you can find your audience’s demographics, when they’re on Facebook and the posts that they like best. Make a hashtag for your nonprofit or an event that you’re hosting—once it starts circulating, you can ask (or simply look) for audience feedback with the tag. Always stay consistent.

Social Media 28

Social Media Audience Media Strategy 28

Bloomerang

JUNE 19, 2021

If you’ve been on the last maybe two or three webinars, you know I’ve been talking up this one, because I’m in this demographic, and I cannot wait to hear what Sarah and Corinne have to say. But don’t do that right now because, wow, I’ve been looking forward to this session for a while. Thanks for being here.

Professional 57

Professional Video St. Louis Group 57