Demographics Measure Metrics Tag 
Candid
MARCH 1, 2023
A lack of standardized demographic data not only hinders our collective work to create a more equitable sector; it also requires nonprofits to take time away from their mission-driven work to respond to disparate requests by funders for this information.
Association Analytics
OCTOBER 10, 2022
In today’s world, success is measured by more than just clicks and open rates. There are many marketing technology tools that can help you measure success. If you don’t tag your data accurately, it will be difficult to actually see what is going on. Are you tagging your content, products and events? Analyze Performance.
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Qgiv
JULY 21, 2022
Your header should also include a short tag line. If you don’t have a tag line already established, think about how you would explain your nonprofit’s core mission in a short, catchy phrase. On every post you create, you’ll be able to see engagement metrics, such as impressions, click-through rates, shares, reactions, and comments.
Beth's Blog: How Nonprofits Can Use Social Media
JULY 12, 2009
What is measured you ask? . Total Interactions - The total interactions metric captures all of the feedback Pages receive from Facebook users. This number measures the aggregate count of Wall posts, Likes, Discussion posts and comments on any content such as photos, videos, notes or links in the past 7 days.
Forum One
JULY 13, 2021
These changes represent a significant shift for digital marketing, which has long been allowed to collect demographic, psychographic, and behavioral data often without user awareness or approval. If people respond as they have to previous Apple prompts, it’s likely the vast majority of users will opt-out of email tracking.
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 19, 2013
We identified two potential challenges for foundations to make use of this data: The data itself can be biased because it comes from a sampling of people who use social media or what some called a “self-selection bias,” so the data may not be representative of a total population – only specific locations or demographics.
Amy Sample Ward
JANUARY 15, 2010
rootwork : In terms of #s, the easiest things to measure (FB fans, Twitter followers, web hits) seem least useful in online organizing. creativegreeniu : and why the 350 campaign worked is because it effectively reached a diverse demographic & moved them to action on a complex goal. does growing an email list count?
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