Remove Demographics Remove Metrics Remove Tag Remove Voice
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Social SEO and the Rise of Alternative Search

Media Cause

Using that same user journey from above, searching for good food while in New York, Gen Z most likely will pop open their TikTok or Instagram app to find that desired information (and for user demographics, TikTok isn’t just a target platform for Gen Z —50% of users* are between the ages of 30-49.) Does Social SEO matter for your Nonprofit?

Search 59
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Best of Beth's Blog 2008: Finding The Top Ten Posts In Less Than Five MInutes!

Beth's Blog: How Nonprofits Can Use Social Media

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Twitter Demographics. Success Metrics for Your Social Fundraising Plan.

ROI 50
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Is “Ambient Data” from Social Media Channels Useful for Funders?

Beth's Blog: How Nonprofits Can Use Social Media

We identified two potential challenges for foundations to make use of this data: The data itself can be biased because it comes from a sampling of people who use social media or what some called a “self-selection bias,” so the data may not be representative of a total population – only specific locations or demographics.

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Campaigning #4Change Recap

Amy Sample Ward

creativegreeniu : and why the 350 campaign worked is because it effectively reached a diverse demographic & moved them to action on a complex goal. rootwork : Key element for success, to me, is allowing ppl to speak in own voice, e.g. [link] was abt ppl, not an org. 5MillionPeople : GetUp in Oz do it well.

Campaign 108
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Women Who Tech Telesummit: Tools Galore Panel

Amy Sample Ward

The fastest growing demographic is those 35 years old and older. Appalachain Voices: With ILoveMountains.org, Appalachain Voices created an always-available tour for politicians, activists, and interested citizens to fly over areas of the Appalachain area of the USA devestated by coal mining. Tags: socialmedia.

Tools 100
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Groundswell Book Club Part 3: Energizing

Museum 2.0

Fred created the Net Promoter Score, a metric related to the number of people who answer affirmatively to the question: "How likely are you to recommend X to a friend or colleague?" There are experts in every industry, from books to film to art, and they have an important voice in the selection and presentation of content.

Museum 20
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09NTC Nonprofit Radio: How to Make Podcasts That Promote Your Brand and Engage Supporters

Amy Sample Ward

well educated demographic, avg income over 100K. You’ll take a while before you find your legs - get started hearing your voice and get feedback before you launch into the field. ID3 tags - can use itunes for this, drag album art and file over. Gives you good metrics for downloads, where people are coming from, etc.

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