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Best Practices for Donor Acquisition and Retention Through Direct Mail

Bloomerang

With that in mind, we recommend incorporating direct mail into your fundraising plan. When talking to your team about the benefits of direct mail fundraising, it’s important to consider factors that might influence the data. Consider both demographic and psychographic characteristics when defining your segments.

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4 surprising revenue boosters for your association

Nimble AMS

Essentially, AI can help you adjust your marketing and engagement approaches for specific members to provide them with valuable offers that can influence their purchases. And keep in mind that consumers expect personalized engagement these days. Personalization – Personalization is key to keeping your members engaged.

professionals

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Why You Should Move Away From Using Nonprofit Donor Personas And Toward Donor Identities

Bloomerang

That’s why effective fundraisers understand the difference between demographics and psychographics. Demographics often factor into creating personas. Unfortunately, going solely off of demographic information often results in a two-dimensional view of a person. . The best tool I know is the open-ended question.

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5 Game-Changing Marketing Tips to Maximize Auction Exposure

DNL OmniMedia

Understand your audience When planning your marketing strategy, it’s helpful to start with the end in mind—who are you trying to reach? Demographics. For instance, you’ll want to track email open rates, social media likes, and click-through rates to gauge performance. Partnering with an influencer. Previous engagement.

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What’s Your Transformational Fundraising Strategy?

Greater Giving

For donors who occasionally offer a contribution, the transformational approach can lead to a commitment to regular donations that could grow overtime and the possibility the nonprofit’s message will be shared with other like-minded friends and family. Getting back to a new normal.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

It’s an ideal community to connect co-workers, influencers, donors, and corporate sponsors. Connect with past and current co-workers , colleagues, partners, and influencers. Keep that in mind! Launched on May 5, 2003, LinkedIn is a social network for professionals. Should your nonprofit create a LinkedIn Group?

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[PODCAST] Broaden Your Message With Influencer-Driven Campaigns | Ft. Jeanette Russell

NonProfit Hub

We talked to Jeanette about her tips for what kind of impact a social media influencer and influencer-driven campaigns can make for your nonprofit. It’s a way to measure your online impact and you can easily find these influencers. You have VIP’s, media and everyday influencers. Her first tip? True celebrities.