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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

By dividing donors into groups based on characteristics like giving history, engagement level, demographics, and interests, nonprofits can tailor their messaging and approach to each segment’s preferences and motivations. Define your metrics of success. What do you want to get out of your year-end campaign?

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The Ultimate Guide to Social Media for Nonprofits

Qgiv

Some platforms, like Facebook and Instagram, offer donation features, such as donate buttons, that make it easier than ever for your supporters to contribute. Check out your favorite organization’s social platforms or look at nonprofits with similar causes to your own. Fundraising. Social media is a powerful fundraising tool!

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LinkedIn for Nonprofits: 7 Best Practices for Social Media Success

Qgiv

Known as the largest professional social networking platform, LinkedIn is the go-to resource for millions of job-seekers, professionals, and businesses to network and connect. To start establishing yourself as a world-changing, impactful organization on the platform, here are a few best practices to succeed on LinkedIn.

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3 Channels to Use to Effectively Market Your Small Business

Nonprofits Source

Luckily, there are a number of online platforms and resources at your disposal to create engaging marketing campaigns that will grow your customer pool, earn more revenue, and help your business reach new heights. Let’s jump into the essential marketing platforms to add to your strategy and how you can harness their full potential.

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Reach Full Funding Potential: 6 Donor Acquisition Strategies

Allegiance Group

Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with. Use Google Analytics to track metrics like unique visitors, pageviews, backlinks, and more to identify how to create compelling online content.

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Nonprofit Cause Marketing: A Guide to Impactful Partnerships

Qgiv

Philanthropy is great for businesses’ brand image with their employees and their customers, which can help increase brand loyalty to their business. This shared audience, as well as the improved brand image, helps increase their sales. There are many metrics you can use to qualify how successful your campaign is.

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The Ultimate Guide to Year-End Giving for Nonprofits

Bloomerang

Most nonprofits generate at least two “touches” with supporters during the year-end fundraising season using a variety of marketing platforms. Which marketing platforms received the most engagement? What were the demographics of our year-end donors? Round up metrics such as your: Fundraising total. Analyze your success.

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