sgEngage

NOVEMBER 20, 2023

But, what if you’re the kind of fundraiser who is expected to complete your annual giving program “off the side of your desk,” with no fancy agency to guide you on the latest trends, no idea what your donors really respond to, no current data segmentation strategy to contend with? You might even have another job to do in its entirety.

Data 91

Data Giving Work Test 91

Greater Giving

JULY 18, 2023

Respect their preferences by understanding if they prefer email, direct mail, phone calls, or social media outreach. As explained in NPOInfo’s data append services guide , appending is the process of filling any gaps in your database. The provider will match the data you shared to their more comprehensive database of information.

Data 98

Data Donor History Demographics 98

Whole Whale

SEPTEMBER 3, 2021

The tl;dr: after the iOS15 and macOS Monterey update, users who opt into privacy masking through Apple Mail will appear as “opened” regardless of what the user does and some users will be able to mask their email addresses. Basically, the user will still get your emails but you won’t have their real email address in your database. .

email 104

email Marketing Test Mail 104

Tech Soup

FEBRUARY 7, 2017

That's one of the questions we set out to answer as part of the 2017 Nonprofit Communications Trends Report. Using a Customer Relationship Management Tool or Database. The Ability to Segment Mailing Lists. What separates effective nonprofit communications teams from ineffective ones? spanhidden.

Trend 36

Trend Communication Report Nonprofit 36

sgEngage

DECEMBER 29, 2021

Ask Maureen: Cleaning Up a Messy Fundraising Database by Maureen Wallbeoff. Taking Doctors’ Day Beyond the Direct Mail Appeal by Bo Crader,Blackbaud. Trends in Healthcare Philanthropy Reveal the Need to Focus on Donor Retention by Page Bullington, Blackbaud. A History of How Modern ESG Came to Be by Kayla Barnes, Blackbaud.

Blackbaud 80

Blackbaud Guidelines Government Retention 80

Bloomerang

SEPTEMBER 25, 2023

To do that, we need to contextualize trends in ways that match donors’ values without kowtowing around those values in a way that prevents modernizing our mission. Here’s why it’s important for fundraisers to walk the line between meeting donors where they are and modernizing their missions Our donors are smart.

Donor 104

Donor Lesson History Sound 104

The Modern Nonprofit

JANUARY 18, 2022

As the internet becomes more and more part of our daily lives, it’s important for nonprofits to keep up with this trend. The donation is automatically entered into your database and an automatic thank you and tax receipt are sent out without you lifting a finger. Estimated Reading Time: 3 minutes Why Online Fundraising? Now what? .

Online 98

Online Fundraising Database Comparison 98

Nonprofit Tech for Good

JUNE 23, 2020

Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. According to the Global Trends in Giving Report , 33% of donors worldwide give tribute gifts.

Practice 339

Practice Online Fundraising Nonprofit 339

Bloomerang

MAY 31, 2022

Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience. Plus, you can identify trends or patterns that illustrate where you’re most successful and where there’s room for improvement.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Robert Weiner

JANUARY 15, 2015

How many people in your database have gone off the grid for 7+ years and then come back? I would consider any data valuable when it can be utilized for predictive analytics or to build a case for trends. If it’s a record with no financial giving and no actions, is there another reason that it is in the database?

Retention 100

Retention Discussion Data Donor 100

sgEngage

OCTOBER 17, 2023

To take advantage of these powerful giving trends, preparation is key to ensure your organization secures meaningful results when competing with organizations across cause areas that are making a similar appeal. Accuracy should be a starting point to ensure your request for support punches through the noise.

Fundraising 100

Fundraising Donor Celebrate Chicago 100

Cloud 4 Good

MARCH 2, 2022

This service is designed to pull Salesforce and non-Salesforce data into an off-platform database and execute load-intensive queries for our nonprofit and higher education clients. The two most common forms of direct marketing are direct mail and telemarketing. I am excited to announce our newest line of business: Campaign Services.

Service 89

Service Campaign Facilitation Database 89

Saleforce Nonprofit

JULY 21, 2021

According to Salesforce.org’s Nonprofit Trends Report (3rd Edition), 71% of organizations surveyed had to accelerate their move to digital programs or events last year due to the pandemic. And 2020 didn’t help. That meant more platforms, more apps, and more disconnected locations that collect and aggregate data. You Want Your Data Clean.

Integration 120

Integration System Los Angeles Picture 120

NonProfit Hub

NOVEMBER 26, 2020

Integrations from your donor-facing tools to your central database are especially important, as more comprehensive and easy-to-analyze data is invaluable for strengthening your retention efforts. Your donation software and marketing platforms are the key places to focus on when it comes to database integrations. .

Retention 75

Retention Donor Online Rate 75

Whole Whale

MARCH 30, 2023

Communication preferences : Knowing how your donors prefer to communicate, whether it’s email, social media, phone, or direct mail, can help you deliver your message to them more effectively. You can gather this information from your donor database, surveys, and other sources. How are donor personas usually created?

Donor 52

Donor Build Demographics New York City 52

NonProfit Hub

MAY 22, 2020

You have to collect stories and photos of program participants, get their consent, pull data on your programs, clean up your donor database, plan events, schedule donor meetings, print materials, fix your mail merge and lick a thousand envelopes ? Your campaign is only as strong as your data, so review your donor database now.

Campaign 88

Campaign Calendar Mail Contact 88

Qgiv

OCTOBER 15, 2021

For several years now, when Giving USA releases its annual report regarding charitable giving trends, one of the key findings has been that the amount of overall funds given to charities has grown, but the number of contributors has decreased. Recall the trend of more donations and fewer donors? And rightly so.

Donor 98

Donor Research Difference Omaha 98

Tech Soup

DECEMBER 20, 2016

Each year, Kivi Leroux Miller of Nonprofit Marketing Guide publishes a survey and a Nonprofit Communications Trends Report. About two-thirds of nonprofits still send a print newsletter or direct mail, with one-third not sending anything by mail. Find out more about nonprofit technology and the SDGs. Communications.

Communication 36

Communication Tech Trend Fundraising 36

Cloud 4 Good

SEPTEMBER 8, 2021

But it also has key limits when it comes to parsing large volumes of data, analyzing trends over time, or supporting complex queries across multiple entities and engagement points. A data warehouse is a structured database that supports reporting, segmenting, and analytics needs. The Role of a Data Warehouse. Campaign Segmentation.

Roles 112

Roles Data Strategy Technology 112

Nonprofit Tech for Good

MARCH 18, 2013

e-Newsletter :: By 2008 nonprofits were beginning to understand and harness the power of e-mail marketing for online fundraising, branding, and cause awareness. The new design takes into account the trend of decreased attention spans on the part of online supporters and donors and prioritizes key messages.

Websites 251

Websites Design History Online 251

Candid

MARCH 9, 2022

Through the resources at TLCPL, customers can find and evaluate grant funders, download a mailing list of constituents for no cost, perform basic research on prospective donors, draft a strategic plan, and learn about trends across the nonprofit sector. These discussions are a valuable service in itself.

Library 98

Library Grant Local Roles 98

Nonprofit Tech for Good

AUGUST 24, 2011

A collection of economic and media trends and stats. Partnered with Network for Good, if your nonprofit is already in the NFG database, then you have a profile on HelpAttack! A great source for free icons to use on your website, blog, Facebook Page, in your e-mail newsletter, etc. What The Trend :: whatthetrend.com.

Fun 279

Fun Resource Audio Stats 279

NetWits

DECEMBER 2, 2010

We are breaking the audience and database into manageable groups for the purpose of communicating with them. Your database system should allow you to build a profile for your top segments. Past behavior is the best metric or predictor for future actions and behavior, so you should be tracking this in your database system of choice.

email 149

email Marketing Mail Metrics 149

Nonprofit Tech for Good

APRIL 18, 2011

A collection of economic and media trends and stats. A great source for free icons to use on your website, blog, Facebook Page, in your e-mail newsletter, etc. An online database of third-party social media apps and software, there are thousands of free tools listed in categories ranging from photos and videos to music and games.

Fun 246

Fun Resource Stats Wikipedia 246

sgEngage

APRIL 10, 2023

Or, you may notice your donor base is trending toward a certain demographic, such as younger donors. Prospect research is the process of analyzing your donor database and other tools to identify potential major donors, allowing nonprofits to focus on strong leads to secure major gifts, capital campaign contributions, and planned gifts.

Demographics 72

Demographics Retention Donor Research 72

Bloomerang

NOVEMBER 10, 2023

When you start searching your donor database for potential major donors, you’ll want to look at the three C’s of major prospects: the depth of their connection to your nonprofit, the concern they have demonstrated for your mission, and their capacity to give. Look at each supporter’s giving history and identify trends.

Gift 97

Gift Raise Guide Relationship 97

DipJar

SEPTEMBER 12, 2022

Overlooking important trends. According to Double the Donation’s list of prospect research software , this process uses tools like your donor database to identify potential donors who have the financial ability and personal interest to support your nonprofit. . Overlooking important trends. Prospect research database.

Marketing 52

Marketing Social Media Nonprofit Integration 52

NTEN

JANUARY 6, 2012

When NTEN asked whether I’d be willing to predict tech trends for in 2012, I, of course, asked my Magic 8 Ball™. When NTEN asked whether I’d be willing to predict tech trends for in 2012, I, of course, asked my Magic 8 Ball™. A nonprofit will struggle with a 10-year-old homegrown database created by a former volunteer’s 15-year-old.

Develop 76

Develop Technology NTEN Conservancy 76

Candid

FEBRUARY 1, 2023

Find out how to easily update your Candid nonprofit profile and earn your seal. Look for Bob (and other DAF holders) in your mailing list. In this scenario, be sure to check the name of the fund against your donor database. When looking to connect with DAF holders, start with people whose contact information you already have.

Fund 116

Fund Donor Grant Search 116

Pamela Grow

OCTOBER 30, 2023

To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data. Reference data from past email marketing, social media, and direct mail campaigns to see what percentage of donors responded to and/or converted because of your communications.

Analytics 52

Analytics Data Giving Metrics 52

DNL OmniMedia

MAY 25, 2022

The ultimate goal is to uncover trends, understand performance, and discover useful next actions to help nonprofits achieve their fundraising and donor stewardship goals. Predictive Analytics: This is the practice of using trends from past data to anticipate future outcomes. Overview of Nonprofit Data Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Allegiance Group

JUNE 7, 2023

Another fundraising trend that nonprofits need to keep an eye on is the steady decrease in small and medium gifts over the last decade. Every email, mailing, and newsletter needs to be tailored for each individual donor, including the requested or recommended donation amount. Create a donor database. Reach out to major donors.

Donation 52

Donation Practice Fundraising Gift 52

Tech Soup

FEBRUARY 17, 2015

A growing trend among most of us these days is paying for things more with credit and debit cards and less with cash and checks. One church fundraising consulting firm found that as many as 50 percent of people who receive fundraising mailings go online to make their contribution. Last but not least, Telosa Exceed!

Tech 36

Tech PowerPoint Software Database 36

Tech Soup

FEBRUARY 24, 2016

On the other hand, many nonprofits have bought lists, or added prospects to their database because they saw them listed on another nonprofit's honor roll or read about them in the paper, or a board member said, "So and so has money." in the database — that's just taking up space.) No sense in removing records.

Donor 36

Donor Database Contact Listserv 36

Connection Cafe

AUGUST 7, 2017

By understanding sector trends, database insights, how to build an effective year end giving campaign, and remembering to share gratitude, you’ll arrive at the end of the year ready to engage your donors and support your mission in a big way. End of Year Giving Trends and Opportunities. Preparing your database.

Campaign 38

Campaign Resource Giving Database 38

NonProfit Hub

SEPTEMBER 18, 2014

Jerry Krueger is the vice president of branding/operations for Alpha Dog Marketing, a firm that coordinates fundraising campaigns, newsletters and mailing for nonprofits across the country. Their direct mail campaigns are divided into three seasons. So we let this company do the mailings and they seem to be working great.

North Dakota 54

North Dakota Mail California Phone 54

Bloomerang

MAY 10, 2022

By using an email provider that integrates with your donor database , you can automate your donor communications to reach donors based on where each donor is in the stewardship process. This can include grouping donations received through peer-to-peer fundraisers, monthly giving programs, online donation forms, mail-in contributions, etc.

Relationship 93

Relationship Donor Build Tips 93