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19 Digital Marketing & Fundraising Research Reports for Nonprofits

Nonprofit Tech for Good

Staying current with the latest digital marketing and fundraising trends and benchmarks is essential for nonprofits. Use the data in these research reports to develop your content and fundraising strategy to ensure that your nonprofit is focusing its limited resources on the tools and methods most likely produce the best results.

Research 290
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A crash course on trends analysis using Candid’s Foundation 1000 data set 

Candid

One of the most common reasons people analyze Candid’s grant data is to understand year-over-year giving trends in the sector. To do so, it’s easy to assume that the best place to start is with as much data as possible. Instead, we rely on a data set called the Foundation 1000. What is the Foundation 1000?

Analysis 116
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26 Fundraising & Digital Marketing Research Reports for Nonprofits

Nonprofit Tech for Good

The research reports listed below are a small sampling of the research available to nonprofits, NGOs, and charities worldwide. The data can be used to help your organization craft your next online fundraising and digital marketing strategy. 2018 Global Trends in Giving Report :: Download. Published by Global Web Index.

Research 332
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Study the Data, But Eat the Cake—Put the Human Factor Forward

.orgSource

Researchers have identified over 180 types of cognitive bias. But when the stakes are high, data is the knife that cuts through preconceptions to uncover the objective truth. AI turns that knife into a laser taking data-driven decision-making to unprecedented levels of accuracy, efficiency, and ease.

Data 221
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Announcing the 2021 Open Data Project!

Nonprofit Tech for Good

Open data is the idea that some data should be freely available to everyone to use a nd republish as they wish. The Open Data Project seeks to gain a better understanding of how NGOs, NPOs, and charities worldwide use technology for digital marketing and fundraising. The more survey respondents we have, the better the data.

Project 278
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Top technology trends to help your association personalize the member experience

Nimble AMS

According to Community Brands research, enhancing the member experience is the top area of focus, and providing personalized experience remains the biggest area associations plan to invest in. This trend offers a consistent, personalized experience regardless of touchpoint. AI-driven, real-time personalization. Hyper-personalization.

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Connecting the dots: Fighting for equity through a data partnership 

Candid

When the Supreme Court gutted race-conscious admissions last summer and the American Alliance for Equal Rights followed with a lawsuit against the Fearless Fund, some in the philanthropic sector feared that demographic data had become a potential liability. They built a public API and released a public data set.

Data 98