See3

MARCH 12, 2008

The end result he says is more people raising more money for their favorite charitable causes. Make a Google Search Story Video in Under 5 Minutes Ready for Another Video Contest? Mark Sutton, Chief Executive Officer of Firstgiving stated, “Experience shows us that the more personal the appeal, the more successful the fundraiser.

YouTube 40

YouTube Video FAQ Charity 40

Care2

MAY 22, 2008

The result was an in-depth eleven page report. May 22, 2008 | Melissa Tooley Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. The concept was born out of the e-commerce landing page optimization research done by Marketing Sherpa and Marketing Experiments. You can download the report here.

Social Media 31

Social Media Online Advocacy Case Study 31

Care2

JUNE 4, 2009

60) Search « Why Nonprofits Need to Grow their Online Lists | Main | Is Direct Mail Dying or Dead? As a result, many nonprofit organizations are looking for a way to incorporate social media into their own fundraising efforts. Bob Winstead Founder, Generous Community June 4, 2009 | Bob Winstead Copyright © 2008, Care2.com

Social Media 28

Social Media Advocacy Media Social 28

Care2

JANUARY 16, 2008

60) Search « Who Will Be the Next $100,000 Purpose Prize Winner? We will, however, report the interesting, aggregated results on frogloop in the future. Copyright © 2008, Care2.com Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Main | Care2.com

Survey 28

Survey Social Media Advocacy Case Study 28

See3

JANUARY 15, 2008

See3 Communications creates compelling visual media and internet marketing initiatives that enable nonprofits to maximize exposure, deepen connections and produce results. Make a Google Search Story Video in Under 5 Minutes Ready for Another Video Contest? Case Soup: Nonprofit Video Secrets Revealed!

Award 40

Award Video San Francisco Contest 40

Care2

MAY 7, 2007

60) Search « Sunny the Seal Melts Hearts on MySpace | Main | Join Care2 for Another Internet Advocacy Roundtable! Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. » Monday May 07 2007 New M+R Study: Online Fundraising Tactics -- What Works? All rights reserved.

Social Media 28

Social Media Studies Advocacy Online 28

Care2

MAY 2, 2007

60) Search « Join Care2 for Another Internet Advocacy Roundtable! You can check out the rest of the survey results here (pdf). Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Thanks Nancy! To create a new comment, use the form below. All rights reserved.

Track 28

Track Social Media Survey Advocacy 28

Care2

JUNE 17, 2009

60) Search « Washington Post: Fundraising Via Email Is Way More Effective than via Social Networks | Main | Punching Up Your Action Alerts and Online Fundraising Appeals » Tuesday Apr 21 2009 Congratulations to Nonprofit Campaigners on Three Recent Victories Tuesday, April 21, 2009 at 11:22PM | by Clinton OBrien 1. The result?

Social Media 28

Social Media Advocacy Campaign Online 28

Care2

OCTOBER 17, 2007

60) Search « Live from Convio Summit 2007 | Main | Mastering Integrated Marketing: Interview with Jessica Grounds » Wednesday Oct 17 2007 Take the M+R Online Monthly Giving Survey Wednesday, October 17, 2007 at 04:35PM | by James OMalley Wouldnt you love to know more about monthly giving? Copyright © 2008, Care2.com

Survey 28

Survey Social Media Online Advocacy 28

Care2

MAY 22, 2008

The result was an in-depth eleven page report. May 22, 2008 | Melissa Tooley Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. The concept was born out of the e-commerce landing page optimization research done by Marketing Sherpa and Marketing Experiments. You can download the report here.

Social Media 31

Social Media Online Advocacy Case Study 31

Care2

SEPTEMBER 18, 2007

60) Search « NetSquared DC: Beyond the Logic Puzzle | Main | Have you read your RSS feeds today? Perhaps its worth revisiting the topic: which day of the week results in highest e-mail click through rates? All Care2 terms of service and privacy policies apply. Thats what I thought. Check out page 6 of this study.

Mail 28

Mail Social Media Advocacy Case Study 28

Care2

JUNE 30, 2009

60) Search « How Sticky is Facebook? Update new activists on what is happening or has happened as a result of their action, then ask them to take the next step to help on that issue or on your next campaign. June 30, 2009 | Mark Horoszowski Copyright © 2008, Care2.com Did they contact Congress on health care?

Social Media 40

Social Media Advocacy Online Tips 40

See3

NOVEMBER 26, 2007

Make a Google Search Story Video in Under 5 Minutes Ready for Another Video Contest? Blogroll (C)Systems AVC Beth’s Blog Christine Herron Deborah Elizabeth Finn Donordigital Emily’s World Getting Attention Gift Hub Philanthromedia Social Edge TechSoup © Copyright 2010 See3. Case Soup: Nonprofit Video Secrets Revealed!

Video 40

Video Campaign Chad Contest 40

Care2

MARCH 26, 2009

60) Search « SXSW Panels Offer Key Advice to Nonprofits | Main | GuideStar Study Says Nonprofits Need to be Transparent » Wednesday Mar 25 2009 Convio Releases Nonprofit Online Marketing Benchmarks Study Wednesday, March 25, 2009 at 10:02PM | by Allyson Kapin Allyson Kapin, Editor-In-Chief ‘Tis the season for benchmark studies.

Convio 31

Convio Benchmark Studies Social Media 31

Wild Apricot

JUNE 27, 2008

Evaluation explains the effects [on the recipients or the environment] that are expected as a result of transferring or exchanging knowledge.". changes in awareness or attitude) or tangible results (e.g. Copyright © 2008. Terms of Use Privacy Policy Billing and Refund policy. Evaluation. December 2006 (5).

Knowledge 60

Knowledge Effective PDF Evaluation 60

Care2

FEBRUARY 20, 2009

60) Search « Nuts and Bolts of Online Advertising | Main | Webinar: How Online Marketing Can Be Your Nonprofits Fundraising Stimulus Plan » Friday Feb 20 2009 Tapping Small and Local Donors on Twitter: A Girls Inc. February 20, 2009 | David Morton Copyright © 2008, Care2.com Very succinct, and (hopefully) replicable.

Case Study 35

Case Study Local Studies Social Media 35

Care2

JANUARY 15, 2009

60) Search « Friday Webinar: Best Practices for Email List-growth and Fundraising | Main | 10 Fast Tips to Boost E-newsletter Performance » Thursday Jan 15 2009 What Makes A Campaign Go Viral? All Care2 terms of service and privacy policies apply. Just my two cents. January 15, 2009 | Kevin B. All rights reserved.

Social Media 28

Social Media Campaign Advocacy Online 28

See3

AUGUST 9, 2007

The result is that you can go into your local Walgreens or CVS and see a Red Cross endorsed product competing with a similar product from Johnson & Johnson. Make a Google Search Story Video in Under 5 Minutes Ready for Another Video Contest? Case Soup: Nonprofit Video Secrets Revealed!

Nevada 40

Nevada License Companies Product 40

Care2

AUGUST 16, 2007

In the end, Marketing Sherpa reports that nearly three times the number of walkers and donors were recruited via the email test series than the mail control – resulting in a 30% increase in ROI! Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Were they from comparable markets?

Social Media 28

Social Media Advocacy ROI Online 28

Care2

NOVEMBER 10, 2006

60) Search « Lean, Mean Blogging Machines | Main | Crowd-sourcing to Clean up Elections and Foil Chad » Friday Nov 10 2006 Featured Article from Care2 News Network (our own little digg) Friday, November 10, 2006 at 01:37PM | by Mark Source: Spirit Bear Youth Coalition. Copyright © 2008, Care2.com All rights reserved.

Digg 28

Digg Social Media News Advocacy 28

Care2

APRIL 22, 2009

In my role as Communications Director, it is in my job description to promote our work and grow our network while building our brand, so I didnt ask permission to start tweeting and I didnt have to prove to my ED or Board the value in terms of results or ROI. www.MHPonline.org April 22, 2009 | Rick Bernardo Copyright © 2008, Care2.com

Social Media 68

Social Media Twitter Action Advocacy 68

Care2

JUNE 21, 2007

Results: Care2’s campaign for CHEJ generated a 28% click-to-open rate, and resulted in 10,623 Care2 members clicking through to the CHEJ website to view the “Sam Suds” video. Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. All rights reserved.

Case Study 31

Case Study Studies Social Media Campaign 31

Care2

FEBRUARY 7, 2009

60) Search « Why Every Nonprofit Should Embrace the Web 2.0 Surprise, surprise, a lot of people were searching on keywords like “register to vote” in September and October, and we got our highest numbers yet. These results can help us determine what messaging to use in our other communications.

Google 31

Google Grant Adwords Social Media 31

Care2

JANUARY 15, 2009

60) Search « What Makes A Campaign Go Viral? Even if its just moving down to state-level issues, Ive found that response rates improve as a result. January 22, 2009 | Jill Foster Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. January 15, 2009 | Samer Excellent suggestions!

Newsletter 51

Newsletter Social Media Advocacy Tips 51

See3

AUGUST 23, 2007

Some people see these sites today and do not know they resulted from mining. Make a Google Search Story Video in Under 5 Minutes Ready for Another Video Contest? MTM is bringing many things to Appalachia that other regions take for granted. Wildlife is now more abundant than it was 30 years ago.

West Virginia 49

West Virginia Utah Stream Industry 49

Care2

FEBRUARY 6, 2008

60) Search « Email Is Most Popular for a Reason: Its the Strongest Performing | Main | Join WVU for Integrated Marketing Degree Information Session » Wednesday Feb 06 2008 Worldwide Protest Organized on Facebook Wednesday, February 6, 2008 at 10:43AM | by Caitlin Ochs Need more proof of the organizing power of social networks?

Social Media 28

Social Media Facebook Advocacy Organization 28

Care2

DECEMBER 4, 2007

60) Search « Care2.com But in the first 6 months of 2007, I was experimenting with social networking and bookmarking tools on Green Brooklyn, including and especially the Care2 News Network , and saw such a great result that I decided that I needed to redesign everything ASAP. Copyright © 2008, Care2.com

Blogger 28

Blogger Social Media Site Advocacy 28

Care2

NOVEMBER 20, 2008

Here are the results for the 2008 Innovator Awards: Advocacy campaign or program Honorable Mention: National Parks Conservation Association Winner: Freepress for their StopBigMedia.com campaign Over 200,000 comments sent to the FCC and Senate and overturned and FCC ruling to block monopolies in media companies. All rights reserved.

Convio 28

Convio Social Media Award Advocacy 28

Care2

AUGUST 7, 2007

60) Search « Live From New York: 2007 DMA Nonprofit Federation Conference | Main | Is It Worth It? " The result has been innumerable neat applications that allow you to give free gifts to your friends, watch videos on Facebook, and even manage an imaginary stock portfolio. Here is a graph of the results.

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

MARCH 4, 2008

What sort of benefits have you seen as a result of the competition? March 4, 2008 | Carol Rados Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. We also did an interview with her and posted it on our website. Increased traffic? March 4, 2008 | Carie This girl is on the ball!

YouTube 41

YouTube Social Media Generation Video 41

Care2

MARCH 3, 2008

What sort of benefits have you seen as a result of the competition? March 4, 2008 | Carol Rados Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. We also did an interview with her and posted it on our website. Increased traffic? March 4, 2008 | Carie This girl is on the ball!

YouTube 41

YouTube Generation Video Social Media 41

Care2

JULY 24, 2007

60) Search « Live From New York: 2007 DMA Nonprofit Federation Conference | Main | Is It Worth It? " The result has been innumerable neat applications that allow you to give free gifts to your friends, watch videos on Facebook, and even manage an imaginary stock portfolio. Here is a graph of the results.

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JUNE 13, 2009

60) Search « Converting New Activists into Donors | Main | Five Tips to Engaging New Online Activists » Thursday Jun 11 2009 How Sticky is Facebook? Guess what the results were? June 30, 2009 | Andi Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. ” Agreed!

Facebook 50

Facebook Social Media Advocacy Online 50

Care2

APRIL 14, 2009

If Twitter is hosting a lot of the conversation, then you should start an account and reply to all those who are talking about you by searching for conversation on search.twitter.com. Monitor the Results. April 15, 2009 | Gwynne Kostin Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply.

Social Media 35

Social Media Communication Tips Advocacy 35

Care2

AUGUST 17, 2007

Results: In only six weeks, Care2 generated and delivered 44,000 citizen letters to the target members of Congress who had influence over the legislation. Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. To create a new comment, use the form below. All rights reserved.

Case Study 28

Case Study Conservancy Studies Social Media 28

Care2

FEBRUARY 17, 2009

60) Search « Webinar: How Online Marketing Can Be Your Nonprofits Fundraising Stimulus Plan | Main | Recession Obsession – What Does The Future Hold For Online Fundraising? But when mail messages, or email messages, just talk about membership instead of about values, then they usually produce weaker results in both channels.”

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

APRIL 26, 2007

60) Search « Survey Says: Nonprofits Fail to Track Marketing Impact | Main | Care2 and Free Range become One Planet for Earth Day! Katrin called it “absolute virgin territory”—which means there are few reliable metrics and no predictable results. Katrin May 2, 2007 | Katrin Copyright © 2008, Care2.com

Social Media 31

Social Media Mobile Advocacy Online 31