Care2

MARCH 25, 2008

Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot. Any nonprofit seeking to recruit online supporters should rightly be concerned with the ultimate value derived from such supporters. FAQs Q: How is drop-off measured?

Advocacy 44

Advocacy Social Media email Online 44

Care2

APRIL 16, 2008

Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot. Any nonprofit seeking to recruit online supporters should rightly be concerned with the ultimate value derived from such supporters. FAQs Q: How is drop-off measured?

Advocacy 44

Advocacy Social Media email Online 44

Care2

JULY 13, 2011

What will you be measuring? How will you be supporting your bloggers? Respect copyright laws by quoting and linking to the full text and only use images that you have permission to use (i.e. Are you trying to start a conversation? Demonstrate expertise? Foster community? Get press leads? Celebrate your volunteers?

Blogger 69

Blogger Guidelines Lesson Images 69

Wild Apricot

JUNE 27, 2008

This blog is sponsored by Wild Apricot membership software : a set of tools for membership administration , event registration , website management , online fundraising - with friendly and knowledgeable tech support. Consider the different ways you might measure the success of a specific process (e.g. Copyright © 2008.

Knowledge 60

Knowledge Effective PDF Evaluation 60

Care2

JULY 26, 2007

If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. Need some metrics guidelines? July 24, 2007 | Kira Wow - this is fantastic!

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. Need some metrics guidelines? July 24, 2007 | Kira Wow - this is fantastic!

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

If you dont measure results strictly by fundraising -- maybe your results are based on advocacy or branding only -- you can just look at the "cost per friend" or "cost per email name" to compare with the costs of recruiting people elsewhere. Need some metrics guidelines? July 24, 2007 | Kira Wow - this is fantastic!

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

MAY 15, 2009

With email newsletters and emails as part of your campaigns you can move your supporters up the ladder of engagement to take more actions and help you more and more. This isnt about using social media so websites arent important; consider what your goal is online and how your website and other social media support that.

Social Media 34

Social Media Tools Online Advocacy 34

Eric Jacobsen Blog

SEPTEMBER 18, 2013

In no small measure, it stems from the remarkable discipline that went into building the paper. It''s hard to contain the focus to these attributes before other supporting values come into play. Copyright © Robert L. In my view, USA Today is assured great commercial success in journalism. Author Bio Robert L.

United States 44

United States New York City Skills Exercise 44

Care2

MARCH 27, 2009

Measure your reach not the “get”: With the huge opportunity social media offers to access new audiences in creative ways, it also presents a major “ownership” hurdle that is forcing nonprofits to shift the way they think about traditional acquisition. March 30, 2009 | rabia Copyright © 2008, Care2.com

Social Media 31

Social Media Advice Advocacy Media 31

Care2

FEBRUARY 7, 2009

So if your organization can’t recruit millions of new supporters and raise lots of money, then why is Web 2.0 It’s a cheap and easy way to connect with your current supporters and engage new ones. Join it and take advantage of another avenue to reach your organization’s supporters. so important?

Social Media 31

Social Media Web Advocacy Media 31

Care2

SEPTEMBER 10, 2007

The customer used the event to galvanize support for artificial reefs as a way to protect sea life. Q: How can nonprofits define and measure success with an online video? Has research been done to measure conversion rates, and, if so, what has it concluded? Copyright © 2008, Care2.com Why or why not?

Video 28

Video Interview Social Media Online 28

Care2

AUGUST 16, 2008

Then, you can embed those videos in an email and send them to your supporters with a call to action -- videos are generally more interesting than plain text. We use a file size measurement -- video files must be under 300 MB. How can nonprofits define and measure success with an online video? Which is better for nonprofits ?

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

Then, you can embed those videos in an email and send them to your supporters with a call to action -- videos are generally more interesting than plain text. We use a file size measurement -- video files must be under 300 MB. How can nonprofits define and measure success with an online video? Which is better for nonprofits ?

YouTube 34

YouTube Video Social Media Advocacy 34

See3

SEPTEMBER 19, 2007

(Don’t forget, if you get calls or letters that reference an online campaign, the online campaign needs to be credited for those gifts in your database so you can accurately measure the impact of the campaign.) I am so pleased that, thanks to an outpouring of support, we have met the match. So take the next step.

Game 40

Game Pledge Donation Case Study 40

Care2

MAY 29, 2009

“When we decided to completely stop using direct mailing, it was in response to our supporters,” said Ball. “More and more, our supporters who had traditionally donated through the mail started making online contributions,” said Ball. I also support your view but I dont think that direct mail will die.

Mail 34

Mail Social Media Online Advocacy 34

Care2

JULY 10, 2008

The best measure a lot (but not too much). The best arent afraid to share brand, content and promotion with their supporters. frogloop: What metrics are the most critical to measure and track when conducting an online fundraising strategy? Copyright © 2008, Care2.com To create a new comment, use the form below.

Social Media 34

Social Media Trend Advocacy Online 34

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 23, 2008

Here's some artists personal blogs that support their gallery sites where they sell their work -- A Planet Named Janet , Self VS Self , PaMdora's Box and Jen Lemen. In a nut shell, 1000 people may have installed it, but a lot more may be seeing it and while this is not the kind of traffic we can measure, it is interesting to think about.

Arts 74

Arts Social Media Examples Artist 74

Museum 2.0

APRIL 1, 2010

I would take good books off my shelf and measure their margins, scrutinize the heading fonts, and generally muddle my way through. Do you know what the numbers on the copyright page mean? I've never used Adobe products seriously, and I had to learn a lot about how to format text and images as well as how to design a book overall.

Participatory 33

Participatory Museum Process Adobe 33

ASU Lodestar Center

MAY 4, 2011

The other is that Ken joins with other watchdogs and philanthropic leaders in a call to move beyond financial ratios and search for new and better methods of measuring donation-worthiness. If they succeed, we can start down a new path that gives donors better information for evaluating and selecting the organizations they want to support.

Teach 90

Teach Ratio Student Classes 90

Care2

NOVEMBER 15, 2007

Though its still an unproven strategy when results are compared with more tried and true grassroots fundraising methods -- such as email and Direct Mail -- the medium still draws a lot of attention and seems like a free and easy way to attract new supporters. It still requires a lot of attention, staff time, management and promotion.

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

Though its still an unproven strategy when results are compared with more tried and true grassroots fundraising methods -- such as email and Direct Mail -- the medium still draws a lot of attention and seems like a free and easy way to attract new supporters. It still requires a lot of attention, staff time, management and promotion.

Social Media 28

Social Media Place Myspace Advocacy 28

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 24, 2013

I’ll be talking about the latter as it relates to some of the ideas in my new book, “ Measuring the Networked Nonprofit ,” co-authored with KD Paine.). But, I’m not a lawyer, so you may want to advantage of Daren’s organization free technical assistance by phone or email from legal experts.

Social Media 115

Social Media Media Social Policy 115

Care2

MAY 27, 2009

The trouble with social media thus far has been that it’s been difficult for practitioners to measure its efficacy. The metrics for measuring ROI can be extremely varied. Many may have heard about the so-called Ron Paul “Money bombs” which were at first supporter-led efforts to raise millions in a single day on Nov.

Social Media 59

Social Media ROI Media Social 59

Care2

FEBRUARY 3, 2009

The Obama team quickly recognized that many people just couldn’t afford to donate $50, yet still wanted to support and contribute to the campaign. January 29, 2009 | Kate Talbot I am not so into measuring metrics. I prefer engagements that one can measure in dollars. more feasible. All rights reserved.

Social Media 34

Social Media Online Fundraising Advocacy 34

ASU Lodestar Center

APRIL 8, 2011

1] Women do appreciate business perspectives in their giving, as supported by a recent Center study of larger donors to the United Way Worldwide. According to the study, ". women value tax benefits for giving, along with the impact and effectiveness of their gift." [2] million privately held, women-owned firms in the U.S. businesses.

Research 40

Research Indiana Philanthropy University 40

Care2

OCTOBER 22, 2008

It providesgreat detail about traffic, traffic sources, and conversions, providingnonprofits with a concrete means of measuring ROI. Its easy to use andthe support staff is very helpful and responsive. May 23, 2009 | Francesco Copyright © 2008, Care2.com You have only enable it on the plugins page. All rights reserved.

Analytics 38

Analytics Google Track Social Media 38

Nonprofits Source

OCTOBER 11, 2017

Measure – Prove to leadership that the investments made are yielding incremental results toward your goals. In an ideal situation, you want these steps to build upon each other so efforts are being supported to achieve your goals. For me, this means the use of icons, simple shapes, and text-overlays to support the image.

Process 98

Process Content Digital Marketing 98

Care2

NOVEMBER 6, 2007

I would measure the success of the combination of my creative and targeting based on various metrics like response rate, average gift, net per thousand, etc. I am currently fascinated by the idea of eFluentials; identifying who among our members and supports are most connected and have the potential to move others to act.

Mail 28

Mail Social Media Online Fundraising 28

Care2

NOVEMBER 5, 2007

I would measure the success of the combination of my creative and targeting based on various metrics like response rate, average gift, net per thousand, etc. I am currently fascinated by the idea of eFluentials; identifying who among our members and supports are most connected and have the potential to move others to act.

Mail 28

Mail Social Media Online Fundraising 28

Care2

MAY 4, 2009

Furthermore, according to the latest benchmarks study by Convio , enewsletters are one of the most “cost-effective ways to build relationships with new constituents, increase engagement, and educate supporters about your organization’s mission.” April 26, 2010 | John G Copyright © 2008, Care2.com Comment below!

Social Media 76

Social Media Online Communication Media 76