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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. Look to create new and innovative products and services for an underserved population in your membership. Strategy 1: Innovate and Differentiate What can your association do for members that others can’t?

Data 210
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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

In our previous blog posts on retention and product value , we illustrated how data isn’t one dimensional. Consider these data points as you assess your event registrations: What trends or patterns exist in your registration data? Throughout the year, do you see a seasonality pattern when registrations increase?

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Making the Case for Analytics to Secure Your Slice of the Budget Pie

Association Analytics

The apprehension to adopt a new system or modify a current one is real. While proving ROI on analytics (and other systems, e.g. your AMS) can be difficult, a benefit analysis provides directional ROI on the key areas that you and your association care about. This insight can then inform course scheduling, content creation, and more.

Analytics 169
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Are you getting the most out of your retention data?

Association Analytics

Analyzing this data is challenging as it typically resides in multiple systems (e.g. your AMS, event registration system, your community platform, even spreadsheets). While wrangling all of this data into one place for analysis can be quite the challenge, it’s worth figuring out how to do it.

Retention 169
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Are you getting the most out of your retention data?

Association Analytics

Analyzing this data is challenging as it typically resides in multiple systems (e.g. your AMS, event registration system, your community platform, even spreadsheets). While wrangling all of this data into one place for analysis can be quite the challenge, it’s worth figuring out how to do it. Acquisition Channel.

Retention 192
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4 Ways to Expand the Value of Your AMS with Analytics

Association Analytics

Your AMS focuses more on current and past data, however with analytics, you can use this data, and data from your other source systems, to be more forward-thinking. What are real-time trends and demographics of our meeting registrants? What products should we sunset? Create You can recommend specific content to target audiences.

Analytics 169
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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Your CRM, or customer relationship management system, stores and organizes information about your existing customers. Market research is the process of gathering information about current and potential customers for your product or service, as well as general trends for your industry (e.g., They begin filling out the registration form.

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