Eric Jacobsen Blog

OCTOBER 11, 2020

Today, we look back to 2016 : 2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story. Storytelling is a skill.

Story 52

Story Storytelling Chapter Teach 52

Eric Jacobsen Blog

FEBRUARY 25, 2021

Today, we look back to 2016 : 2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story. Storytelling is a skill.

Story 52

Story Storytelling Chapter Teach 52

TechImpact

NOVEMBER 19, 2014

Only recently has a definition of content marketing been widely accepted. Before, content marketing was a loose collection of ideas, thoughts and conjectures about the way consumers MIGHT respond to a new marketing models. According to the Content Marketing Institute , consumers reject banner ads at a rate greater than 99%.

Stats 126

Stats Content Marketing Technique 126

Media Cause

JANUARY 20, 2023

Content tends to be an all-encompassing word these days. You have influencers on social media who call themselves content creators, posting videos and content online, and people like myself who consider themselves content writers, because, well, we write for a living. So, how do you create a content strategy?

Content 59

Content Strategy Create Calendar 59

Nonprofit Tech for Good

AUGUST 9, 2021

It’s an ideal community to connect co-workers, influencers, donors, and corporate sponsors. That said, it’s important to understand that the type of content that performs best on LinkedIn is a bit different than Facebook and more similar to Twitter. Breaking news that communicates the story of your mission and programs.

Linkedin 361

Linkedin Practice Social Media Sponsor 361

Saleforce Nonprofit

JULY 8, 2021

From there, identify and align variables like stories, voices, ask ladders, donation form appeals, and aesthetics that align best with each segment of your target audience. The stories of Riley kids, Caiden, Caroline and Harry (featured above) were shared across digital channels, resulting in a 19% increase in campaign performance.

email 116

email Marketing Strategy Tips 116

Nonprofits Source

SEPTEMBER 27, 2023

Additionally, write search engine optimized blog content to drive traffic to your site. Tell compelling stories Telling compelling stories through marketing outreach is essential as it humanizes your mission and makes it easier for potential supporters to understand your organization’s value. Problem solve.

Marketing 52

Marketing Tips Influence Nonprofit 52

Eric Jacobsen Blog

JANUARY 1, 2018

2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story. A great story builds credibility and properly positions you in the eye of the buyer."

Story 47

Story Storytelling Chapter Teach 47

Qgiv

APRIL 22, 2024

Nonprofit marketing content also needs to consistently tie back to your cause and the work you do. Raises more funds by sharing compelling stories about your mission. Inbound marketing often help you draw people in through content such as: blogs, videos, social media, SEO, and other organic marketing channels.

Marketing 52

Marketing Guide Nonprofit Channel 52

Eric Jacobsen Blog

OCTOBER 10, 2016

Last month brought the much anticipated release of Paul Smith 's new book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story. Storytelling is a skill.

Storytelling 40

Storytelling Chapter Story Teach 40

Nonprofits Source

NOVEMBER 7, 2023

The content you post should be crafted with your platform and audience in mind. Longer-form content suits Facebook users, while shorter-form videos work well for Instagram users. For example, you could plan to post short, engaging Instagram reels to share your nonprofit’s story and easy ways a younger audience can get involved.

Social Media 52

Social Media Media Build Social 52

Allegiance Group

MAY 1, 2024

Your nonprofit can have your best year-end campaign by incorporating data-driven planning, tapping into overlooked segments, crafting impactful storytelling strategies, maximizing digital fundraising channels, and cultivating donor fundraising and stewardship throughout the year. Keep reading to find out more! #1

Campaign 52

Campaign Guide Fundraising Storytelling 52

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Transparency. Your donors want to know how their money is being used.

Social Media 52

Social Media Media Guide Social 52

The Modern Nonprofit

SEPTEMBER 19, 2023

Their stories, brimming with passion, resilience, and a rich cultural legacy, are deserving of more than just passive acknowledgment. Share Their Stories: Launch storytelling campaigns to showcase the success stories and challenges Latinos face in your community. These narratives can inspire and educate.

Celebrate 59

Celebrate Voice Artist America 59

Eric Jacobsen Blog

SEPTEMBER 5, 2016

Because, Thursday, September 8 brings the official release of Paul Smith 's new book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story. Storytelling is a skill.

Teach 40

Teach Story Storytelling Chapter 40

Whole Whale

JANUARY 27, 2022

Individual executives have a significant advantage over company accounts across many platforms both from a storytelling and algorithmic standpoint. Whole Whale Content Calendar to organize out a year in themes Read this before starting a nonprofit podcast. Google Sheets or AirTable can be used to map out content and scheduling.

Profile 98

Profile Social Linkedin Audio 98

Forum One

APRIL 28, 2010

I also had the privilege of speaking on another Online Storytelling panel with Roger Burks and Jay Davis. We've provided training on how to interview subjects, tips for photographing and video-recording, as well as best practices for writing strong stories that encourage and elicit action.

Storytelling 66

Storytelling Culture Haiti Camera 66

Neon CRM

SEPTEMBER 8, 2023

Video storytelling: Emotionally compelling videos showcasing your organization’s impact can help humanize your cause by showing the real people behind your organization’s efforts. You can use that information to segment your newsletter list and send personalized content based on their preferences.

Ideas 52

Ideas Online Fundraising Social Media 52

sgEngage

APRIL 26, 2023

There are countless examples of streamers, influencers, and gamers going online and fundraising for a cause. Video content is being consumed at higher and higher rates and is the preferred medium for most. Storytelling is not new for charities, but the way we tell them can be! Did your participant walk five miles/kilometers?

Platform 73

Platform Charity Trend Badge 73

Care2

SEPTEMBER 20, 2012

How exactly do you get creative with writing content; whether it's in your emails, your subject lines, or your blog posts? If your nonprofit feeds the creative flame with passion and storytelling, you'll start getting somewhere. And then we got into the nitty gritty of content with Roz Lemieux, Michelle Frey, and John Hlinko.

Content 59

Content Test Audience Green 59

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 14, 2009

Now to dig into this topic because it combines a couple of interest - storytelling with social media and working in a networked way. Lina offers a concise definition of Transmedia Storytelling , a concept and term coined by Henry Jenkins. It’s likely time to add storytelling to the task list.

Storytelling 63

Storytelling Network Collaboration Classroom 63

CauseVox

JULY 31, 2023

Through a combination of fundraising efforts, community engagement, and storytelling, Giving Days aim to create a surge of donations and raise awareness about the vital work your nonprofit organization is doing. The power of story can never be underestimated! Start by developing a compelling narrative. Share often and share wide.

Giving 79

Giving Nonprofit Awareness Hosting 79

Forum One

DECEMBER 20, 2010

One of the ways grantees can do this is by capturing and sharing success stories of their work. asked me to share some of my storytelling experience with the grantees in hopes that they would be inspired to better document and share the important work that they do and the impact they have in their communities. John Snow, Inc.

San Antonio 58

San Antonio Storytelling Share Texas 58

ASU Lodestar Center

FEBRUARY 2, 2016

Obviously, this makes your video content very important. Below are some of the primary issues I see from nonprofits when trying to tell their stories through online videos: What? hours of video content on a daily basis. Know your audience, but more importantly, know why you’re telling them your story.

Video 40

Video Digital Storytelling YouTube 40

Saleforce Nonprofit

APRIL 21, 2021

Similar to other social platforms, you can follow your friends, creators, influencers, or celebrities. A week-long event called Clubhouse Loves Texas was organized and promoted by some of the app’s biggest influencers. Join the Club(s): Once you have representation on the platform, find related topics, clubs, and influencers to follow.

Community 106

Community Build Texas Audio 106

NonProfit Hub

SEPTEMBER 3, 2020

Your NGO can use a variety of compelling storytelling methods to share your history with your supporters. Share your organization’s history on your various social media platforms in content bits. It will also encourage them to come back to your social media page and engage with your content. .

Social Media 46

Social Media Build NGO Media 46

sgEngage

AUGUST 28, 2023

Adding holiday filters, stickers, or music to social media stories promoting the fundraiser. As you create marketing content, use storytelling strategies. Influencers: Within your supporter pool, your nonprofit likely has access to a few individuals with a considerable amount of social capital.

Campaign 78

Campaign Tips Fundraising Contest 78

Forum One

JUNE 29, 2021

While sometimes seen as a necessary task amidst other priorities, your annual report is both the moment to tell your nonprofit’s story of impact over the last year and a major opportunity to increase engagement and excitement in your mission for years to come. . Is it one that is about personal stories of change and impact?

Report 64

Report Online PDF Nonprofit 64

The Modern Nonprofit

MAY 9, 2023

Social Media Influencers Board members who have large followings can be valuable assets to your nonprofit’s fundraising efforts. Tips for leveraging board members as social media influencers: Develop a social media strategy for board members, including guidelines for posting, messaging, and engagement.

Tips 52

Tips Strategy Fundraising Grant 52

Connection Cafe

JUNE 14, 2016

The challenge is that Millennials behave differently than the generation of supporters before them, and technology has hugely influenced their communication styles and preferences. One way to show Millennials how their support is making a difference is by cultivating relationships through communications, and specifically by telling stories.

Storytelling 20

Storytelling Nonprofit Story Relationship 20

Connection Cafe

MARCH 20, 2015

As marketers, communicators, and fundraisers, it’s our job to tell stories. Stories about our mission, what we do, our programs, our successes, the lives we’ve helped change. You know what content generated the most clicks on our web site? Recipes that Emeril Lagasse featured on Good Morning America. What do you think?

Content 20

Content North America Storytelling Social Media 20

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. We want our donors to be advocates. Tap Into the Power of Social Proof.

Charity 128

Charity Lesson Marketing Digital 128

Forum One

AUGUST 24, 2022

We tell stories to make sense of the world around us. Stories are based on commonly held beliefs about people, institutions, and society. Narratives have the power to liberate or oppress because they have the potential to influence the beliefs and behaviors of individuals, which in turn can shape institutional policies and practices.

Change 46

Change Strategy Attitude Policy 46

Nonprofit Tech for Good

NOVEMBER 7, 2020

By Allison Weber , founder of Allison Weber Consulting , a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. Stories are windows into new worlds. Now more than ever, nonprofits need to share stories of how they’re making the world better.

Channel 247

Channel Sierra Leone Story Digital 247

NTEN

MAY 12, 2011

Given the attention that Data gets from the media, influencers, and the hill, we believe that every communications department is obligated to look closer at their data and how they are using it - and should be tapping into it to get work done towards your organizations goals. Focus the Story We touched on this principle above.

Data 100

Data New York City Storytelling New York 100

Tech Soup

OCTOBER 28, 2014

In the past few years, we've seen the transformation from long to extremely short-form digital content like that on Vine and Instagram, and we've experienced the rise and fall of numerous storytelling apps never to be seen or heard of again. But how can stories touch hearts and minds if they go unnoticed and unheard?

Global 64

Global Baltimore Storytelling Award 64

Achieve

AUGUST 12, 2021

volunteer fundraisers to brush up on your storytelling abilities. . Ask a volunteer to share a personal story from their time serving the organization, or ask one of your clients to share an example of how your organization has benefitted them. is a Content Marketer at. Millennial Impact Report. Build a strong narrative.

Audience 82

Audience Tips Fundraising Social Media 82