TechImpact

MARCH 5, 2014

Image courtesy of Success Online. ?In In a previous post , we talked about why your nonprofit had to start actively engaging in content marketing. Strategies to ensure your nonprofit’s content marketing campaigns were not only effective and efficient, but successful and delivered on all those great benefits. Interaction.

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TechImpact

MARCH 3, 2014

Image courtesy of mdsone.com. The simple truth is, your nonprofit needs to be engaging in content marketing. Content marketing is for whatever you make it. It all comes down to what content you make public, and what your goals are. 92% of nonprofits use content marketing. Track progress?

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Stats Content Marketing Nonprofit 128

Nonprofit Tech for Good

FEBRUARY 5, 2021

The mindset (or emotional journey) helps you understand how to write the content, the order in which people will be visiting links, and even what colors would be more appropriate to use. If your slider is typically where blog posts or news items go, an emergency or timely announcement will fit right in.

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TechImpact

MAY 1, 2014

Image courtesy of Engage Designs. The number one goal of every blog and content marketing campaign is to engage with their audiences and drive interactions. Whether you know it or not, your content marketing campaign is engaging with your target audiences in more ways than one. Content marketing is a two way street.

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Audience Content Marketing Social Media 132

TechImpact

MAY 29, 2014

Image courtesy of bp. In recent years, analytics have added an all new dimension to the website. Here are 4 reasons your nonprofit needs a focused content marketing blog sooner rather than later. Website content does not change. Individuals arriving to your site are learning new and pertinent information.

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Content Marketing Teach Nonprofit 143

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2014

Content curation – the process of finding, organizing, and sharing topical, relevant content for your audience that supports your nonprofit’s engagement or campaign goals (or your professional learning) begins with “ Spotting the Awesome.” ” UpWell Content Curation Guidelines - The Mobilisation Lab.

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Content Arts Guidelines Ratio 119

NonProfit Hub

APRIL 17, 2024

This guide will explore best practices for creating a blogging and content strategy that drives audience engagement, encourages donations, and makes readers feel like part of your nonprofit’s community. Align content to your target audience’s interests. Create engaging and interactive content. Simple language free of jargon.

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Nonprofit Tech for Good

DECEMBER 13, 2021

Here’s the good news: with preparation and a pulse on the right data and information, it is possible to get a handle on the task and get a big picture of your organization’s needs. Step 1: Conduct a Content Inventory and Site Audit. A content inventory is a list of all the content on your site. Content to be rewritten.

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Websites Analytics Project Proposal 306

TechImpact

MAY 5, 2014

Image courtesy of arealchange.com. The more predictable you become, and the more consistent your content becomes, the more people will trust your email, and even look for it. Link to images. Instead of adding in an image that loads upon opening, add a link to the image instead. Use alt text with images.

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email Marketing Tips Images 252

Nonprofit Tech for Good

APRIL 12, 2019

What creates more awareness and connects you to people who share your mission is expert content. You can also comment about news stories that relate to your mission. Use keywords in image titles. Instead of uploading an image with an assigned name, rename the image with your keywords.

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TechImpact

JANUARY 24, 2014

Cited as the #1 biggest communication challenge according to managers was “a lack of time to produce quality content” 62% of nonprofit CEOs think their website is the most important medium for communication 42% of nonprofits sent email newsletters to their supporters monthly. Image courtesy of The Connected Cause.

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Trend Communication United States Canada 276

Bloomerang

SEPTEMBER 29, 2023

Breast Cancer Now, CoppaFeel and Asda: The real self checkout Image Source Breast Cancer Now and CoppaFeel! , Suicide&Co: The Words Unspoken campaign Image Source The Words Unspoken campaign , launched by charity Suicide&Co , featured letters submitted by friends and relatives who had lost loved ones.

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Examples Campaign Marketing Cancer 98

TechImpact

MARCH 14, 2014

Image courtesy of Inside Facebook. Post shareable content Be active Post powerful messages Respond to followers. Image courtesy of MediaCause. Industry News Social Tech nonprofit nonprofit technology npTech social media' Facebook is 99% of the time a must have for your nonprofit. What’s not to like?

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Facebook Nonprofit Industry Images 200

sgEngage

OCTOBER 11, 2023

Finding people who genuinely care about your cause is like making a new friend; it takes time and effort. It’s Time to Kick It Up a Notch The good news is that you only need three things to successfully identify, engage, and convert those elusive brand-new donors, and I’ll bet you already have them on hand: data, content, and technology.

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Donor Social Media Websites Content 82

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 6, 2013

Many charities are often stretch to find the time and resources to feed the content beast and riffing on popular memes can an efficient and effective way to create content, especially with the plethora of free “ meme creators “available. What is the impact on your nonprofit’s content strategy?

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Meme Content Facebook Strategy 106

TechImpact

FEBRUARY 28, 2014

The seemingly endless flavors of platforms are all filling their respective niches and enrapturing audiences across the board with engaging, user created content. Marketers must tread lightly to not disrupt the delicate balance of content and alienate users. Image courtesy of Unified.

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Mobile Social Media Storytelling Statistics 215

TechImpact

MARCH 26, 2014

Image courtesy of Generation X Financial. If your donation page is mired in content, wordy, and unintuitive, it might be time to revisit your page and decide trim the fat. Use real images, not stock images. Using images that directly correlate to your nonprofit is paramount. Nothing more, nothing less.

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Donation Images Mobile Laptop 254

TechImpact

APRIL 17, 2014

Image courtesy of Etiquette Consulting Inc. Facebook reach is loosely defined as the number of people who saw a piece of your content. The more reach you generate, the more people see your content. Hammer out your content strategy. The more consistent your content is, the better off it will be in the long run.

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Facebook Feeds Interaction Images 150

TechImpact

AUGUST 29, 2014

Social media is a staple of any nonprofit’s content marketing efforts. Here are more nonprofit social media marketing statistics: Image courtesy of Vertical Response. Fundraising Industry News Social content marketing nonprofit technology npTech social media storytelling technology'

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Social Media Media Social Industry 154

Nonprofit Tech for Good

DECEMBER 20, 2018

From Twitter to Pinterest to Instagram to LinkedIn, social networks are becoming environments where video content not only thrives, but is expected. Consumers ranked video as their favorite form of content from brands. Conversations on social media are very much tied to what is going on globally and in the news.

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Social Media Video Marketing Practice 272

TechImpact

DECEMBER 16, 2013

Image courtesy of Vudu Marketing. Your keywords should be evenly distributed between your content and your headlines to make the biggest impact online. These keywords should be things a possible donor, volunteer, or anyone interested in your nonprofit may type into a search engine looking for your content.

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Online Strategy Headline Search 268

Qgiv

JULY 21, 2022

Instead of personal updates and other news, LinkedIn is for professional content and connections. The two most important pictures on your profile will be your profile picture and header image. When choosing your header image, pick a photo that best represents the work your organization does. Create interesting content.

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Linkedin Social Media Practice Media 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2012

And, you need to think about the cover image design in the context of your overall content strategy. How To Create A Terrific Facebook Cover Image If You Don’t Have Resources To Hire A Designer by Guest Post Ash Shepherd. With custom landing tabs going away this cover image is your new first impression so use it wisely.

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Images Design Facebook Resource 128

Non Profit Quarterly

APRIL 20, 2023

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation.

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Social Media Media Strategy Social 92

Tech Soup

FEBRUARY 3, 2015

We hope you like our content, and we want you to use it! Content created by TechSoup is available to reuse by any nonprofit or library (for free!), This means you can take our content, post it on your website, or use it in your trainings or newsletters, and you don't even need to ask us for permission.

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Content Free License Images 36

TechImpact

APRIL 25, 2014

Image courtesy of M+R Benchmarks. Industry News Mobile Tech content marketing email marketing infographic nonprofit nonprofit technology npTech technology' Emails boast a 12% open rate There’s been a 14% increase in the number of online gifts Additionally, there’s been a 14% increase in online revenue.

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Benchmark email Report Statistics 141

TechImpact

FEBRUARY 21, 2014

Longer content, over 1500 words, often ranks much better than shorter content. Image courtesy of Backlinko. Industry News Tech nonprofit technology nonprofits npTech SEO website' Prominent social sharing buttons can increase social sharing by upwards of 700%.

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Search Tech Industry Nptech 155

Nonprofit Tech for Good

JULY 4, 2021

The good news is that once you embrace digital donor engagement tools, most of the grunt work – like donation forms and gift acknowledgements – is done for you through automation. Diverse social media content will speak to a diverse donor base. So much so that online revenue in the nonprofit sector grew by 32 percent in 2020.

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Ideas Online Fundraising Social Media 358

TechImpact

MARCH 17, 2014

Image courtesy of Harvard. Source ) 25% of nonprofits professionals have a documented content strategy. Source ) 25% of nonprofits professionals have a documented content strategy. Fundraising Industry News Leadership Tech CRM donation fundraising nonprofit nonprofit technology npTech social media supporters'

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Statistics United States Social Media Nonprofit 221

TechImpact

JUNE 2, 2014

Image courtesy of StayClassy. Despite the amount of free services available on the internet for uploading and playing video, nonprofits struggle identifying what video content to create, and how it can help complete their mission.

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Video Nonprofit Demographics Tech 220

NetWits

APRIL 15, 2013

The good news for nonprofits is that iPhones and iPads automatically download images by default (unlike most other email clients). Some of your content and links, including (gulp) your opt-out link, might not be displayed if it’s over that size. Keep your paragraphs to 1-2 sentences, like this email: Reduce content.

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Nonprofit Tech for Good

OCTOBER 10, 2019

1) Choose the right fundraiser images and videos. Interesting and informative content can truly set your fundraiser apart from the rest, and the right photos can help tell your story in a unique way. Here are a few tips about choosing photos that can lead to fundraising success : Stay away from using grainy or unclear images.

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Guide Organization Campaign Social Media 247

M+R

MAY 10, 2021

Our society is marked by inequities of race, gender, ability, and more—and the content we create can either challenge these inequities or reinforce them. As well-intentioned as content may be, when done wrong it can disempower, objectify, or misrepresent those we intend to serve. The good news? Captions .

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Social Media Accessibility Media Social 127

Tech Soup

MAY 23, 2014

It’s time to catch up on some nonprofit technology trends and news again! Federal Communications Commission (FCC) decided that it’s okay for broadband companies like Comcast and Time Warner to create a ‘fast lane’ on the web and to charge for preferential treatment to content providers. Image five: NTEN.

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News Technology Hunger Europe 54

TechImpact

MARCH 20, 2014

Image courtesy of CopyEditing.com. But, with every new venture comes questions, time, energy, capital and manpower. These smaller organizations can get discouraged easily watching the larger, established account produce content at break-neck speeds while not produce content to fill even three days.

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Social Media Media Tips Social 166

Connection Cafe

APRIL 4, 2013

The good news is that the people at Resource Media think it is important, too (I am not alone!). Don’t forget to tag your images based on content and date and continue to acquire new ones so your visual brand stays fresh and engaging. The Resource Media report suggests an A/B test with images, too.

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Images Picture Test Lesson 39

TechImpact

JUNE 24, 2014

Image courtesy of Guardian Liberty Voice. Whether to make us work harder, or make a little bit of extra cash , Facebook’s new algorithm has made the social network a pay to play model, making it difficult for nonprofits to penetrate their Likers’ news feeds. List your nonprofit’s content themes. Export Facebook insights.

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