Get Fully Funded

APRIL 4, 2024

For instance, in-kind donors might want to know how you’re using their gifts to run your programs, while monetary donors would be interested in hearing how you’re using financial donations to further your mission. Research shows that a 10% improvement in your donor retention can lead to an up to 200% increase in donors’ lifetime value.

Donation 110

Donation Strategy Nonprofit Gift 110

Network for Good

MAY 14, 2021

Let’s address the elephant in the room… donor retention. As a sector, we place too much emphasis on one-time gifts. Last year, for the first time we saw that retention dropped year over-year, while donors grew year-over year. What would it mean for your nonprofit if you had 70% donor retention? Segment donors.

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Giving Retention Stream Gift 86

Nonprofit Tech for Good

DECEMBER 8, 2021

Quarterly Impact Reports enhance your website, email, and social media content strategy. 33% of donors give tribute gifts to family and friends. Donors are most interested in giving tribute gifts as memorials (43%), birthday gifts (25%), and on religious holidays (10%), such as Christmas, Hanukkah, and Eid al-Fitr.

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Trend Digital Marketing Fundraising 323

Nonprofit Tech for Good

FEBRUARY 12, 2021

According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. The average RoundUp App user donates $15 – $20 a month and has an 80% retention rate. The format and tone of your content should be specific to the channel.

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Effective Fundraising Nonprofit Channel 278

Qgiv

OCTOBER 6, 2021

You can also link gifts to specific goals and initiatives to create impact statements for donors. You can remove the uncertainty for your donors by telling them exactly how long their gift will last and how much they’ll end up giving over time. That way, they can set up a traditional recurring gift that meets their needs.

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Gift Giving Structure Pledge 52

Nonprofit Tech for Good

MARCH 8, 2024

Donor retention is important. All that is true, but the fact remains that donor retention is a struggle. Can Tech Tools Solve Donor Retention? Donor retention is, at its heart, about building relationships. Update your donation form and include the opportunity for a donor to leave a note about their gift.

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Retention Tech Tools Donor 266

sgEngage

OCTOBER 11, 2023

No matter what your mission is, you’re probably dedicating significant resources to finding potential supporters and getting that first gift. And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. You have high-performing content that many potential donors haven’t seen.

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Donor Social Media Websites Content 83

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. What is the difference between donor acquisition and retention? Donor retention is how many donors continue to support your organization year over year. Optimize your donation form.

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Fund Donor Strategy Search 52

Double the Donation

SEPTEMBER 13, 2021

360MatchPro by Double the Donation , the leading provider of matching gift automation software, integrates with the best school and university fundraising platforms. This allows your institution to raise more and take advantage of the $4-7 billion in matching gift revenue left unclaimed each year. GiveCampus & Matching Gifts.

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Platform Gift Fundraising Integration 52

Qgiv

MARCH 14, 2023

They are: Donor retention Leveraging technology Economic uncertainty Fundraising events Donor communication and engagement 1. Donor Retention Donor retention as a metric has gained traction since 2001 when Adrian Sargeant published the first academic research on the financial impact of increased donor retention.

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Challenge Retention Nonprofit Tennessee 98

Nonprofit Tech for Good

JUNE 23, 2020

Innovation in online fundraising was driven by the release of new technology, such as email marketing services like MailChimp in 2001, the launch of WordPress ( a content management system now used by 44% of nonprofits worldwide ) in 2003, and social networking websites beginning with Myspace in 2005. 3) Launch a Tribute Giving Program.

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Practice Online Fundraising Nonprofit 339

sgEngage

NOVEMBER 10, 2023

Recurring donations are gifts to a nonprofit organization made by a donor on an ongoing basis, typically monthly. The trend leans heavily toward a monthly gift cadence, with 94% of recurring donors preferring to give monthly. Nonprofits should promote the message that making a recurring gift is easy and it creates a lasting impact.

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Donation Blackbaud Retention Gift 52

Qgiv

JUNE 8, 2021

A prolific writer and speaker, he curates Bloomerang’s sector-leading educational content and hosts their weekly webinar series. Steven has contributed content to the National Council of Nonprofits, AFP, NTEN and Nonprofit Hub, and is a frequent conference speaker. The overall 2020 donor retention rate was 43.6%, a 4.1%

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Report Project Effective Retention 52

Connection Cafe

MARCH 15, 2017

Blackbaud’s 2016 Charitable Giving Report shows us that donor retention for first time donors is still remarkably low – 29% for offline donors and 21% for online donors. But if donors are retained passed that first year, the retention rate jumps significantly to 60% for offline donors and 58% for online donors. Thank You Letters.

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Retention Donor Storytelling Offline 38

Bloomerang

NOVEMBER 3, 2021

It’s no wonder that many fundraisers find themselves so exhausted by the time they send their appeals that the last thing on their mind is writing a heartfelt thank you message or reporting back to the donor on how their gift made an impact. One way to save time is to write all of your content at the same time. Think about it.

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Time Tips Fundraising Retention 124

Nonprofit Tech for Good

JANUARY 13, 2020

Many nonprofits fear that asking a donor for additional support, after they’ve already made a donation, will turn them off from making future gifts. This is an excellent time to ensure donors have seen all the great content on your website. Now you want to know, is it appropriate to ask your supporters to take further action?

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Action Donation Mobile Social Media 339

Kindful

MARCH 25, 2021

Your donor data should play a key role in your communication strategy, helping you create targeted content and personal experiences for recipients. This way, your communications tool can easily access data points and you can leverage them in marketing content. How does donor data help with retention rates and relationship building?

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Communication Donor Data Guide 98

Bloomerang

AUGUST 16, 2021

Mastering relevant content marketing. One of the biggest problems nonprofits face is improving their low donor retention rate. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. Start with benchmark data.

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Analytics Strategy Fundraising Benchmark 122

Qgiv

NOVEMBER 2, 2023

By automating thank-you emails and other interactions to get to your donors quicker, you can increase your donor retention rate, ultimately boosting your fundraising efforts. Matching gift integrations A type of integration that can help you raise more money is a matching gift integration. The best part?

Work 122

Work Fundraising Mail Integration 122

Network for Good

MAY 14, 2021

Let’s address the elephant in the room… donor retention. As a sector, we place too much emphasis on one-time gifts. Last year, for the first time we saw that retention dropped year over-year, while donors grew year-over year. What would it mean for your nonprofit if you had 70% donor retention? Segment donors.

Giving 52

Giving Retention Stream Gift 52

Nonprofit Tech for Good

NOVEMBER 15, 2019

One of its best features is an interactive dashboard that features retention rates, improvement suggestions, and projections at the forefront. Finally, Bloomerang utilizes the Ahern Audit which measures usage of “you” versus “I” as well as reading level to ensure optimum engagement with your content. 7) SalesForce :: salesforce.com.

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Relationship Software Management Pledge 231

Nonprofit Tech for Good

OCTOBER 22, 2020

She provides proven fundraising strategies, tactics, and tools including coaching, training, and content for fundraising success. Development audit after development audit of small- to mid-sized organizations reveals that while donor retention remains a critical issue there is also another issue that is equally important.

Social Media 353

Social Media Donor Media Social 353

Bloomerang

FEBRUARY 8, 2022

For example, A Gift for Teaching used a fundraising thermometer and leaderboard on their 2021 Back-to-School Drive webpage to drive donations and keep fundraisers updated on the latest status of their fundraising campaign. It all comes down to your donor retention strategies. Final thoughts.

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Hosting Practice Fundraising Retention 115

Pamela Grow

MARCH 7, 2024

Your Thank You Email How are you making your donor feel after they’ve made a gift to your nonprofit? A Regular Newsletter While nothing beats a print donor newsletter for retention and revenue, enewsletters play an important role in engagement. See how one newsletter enjoys a 51% open rate with supporter-generated content.

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email Storytelling Newsletter Nonprofit 69

Connection Cafe

APRIL 19, 2019

Blackbaud’s latest Charitable Giving Report sheds light on the importance of donor retention in the nonprofit industry. According to the latest research from Blackbaud’s Charitable Giving Report : The average donor retention rates for first-year offline-only donors is 29%. Superb content. Great donor service.

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Retention Donor Change Blackbaud 37

Nonprofit Tech for Good

APRIL 2, 2023

It’s very important to thoroughly review and edit any responses generated by ChatGPT, particularly those that you plan to make public, such as website content. 4) Stewarding and Engaging Donors One of the best things about ChatGPT is its ability to assist with donor stewardship, which is critical to boost donor retention.

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Tools Fundraising Analytics Analysis 361

Qgiv

JUNE 23, 2021

When developing a fundraising strategy, your best bet is to concentrate on two areas: your most productive donor groups and high-impact donor recruitment and retention. Your fundraising strategy should include plans for donor acquisition and retention with an emphasis on recruiting high-impact donors. Gift range chart.

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Campaign Effective Fundraising Nonprofit 98

Pamela Grow

OCTOBER 30, 2023

Here’s how you can learn from data about these donors: Average gift size. Determine how much donors contribute via recurring gifts, on average. Organize them into groups based on their gift sizes. Engagement with content. Analyze which types of content, stories, and communication techniques resonate most with your donors.

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Analytics Data Giving Metrics 52

Forum One

AUGUST 12, 2021

Nearly one-third of annual gifts are made in December, and the last three days of the year alone account for 12% of all gifts. Update your supporting content and add more visuals. In fact, retention for multichannel donors is much higher than for those who engage with you just offline or online.

Digital 86

Digital Fundraising Analytics Offline 86

Bloomerang

OCTOBER 30, 2023

Thanking donors well is an essential aspect of fundraising that is often done just once—when the donor makes a gift, or, worse, it’s overlooked entirely. Send a series of automated email thank yous—starting with the one sent immediately after a donor makes a gift online—expressing thanks and encouraging engagement. “

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Feeds San Antonio Donor America 82

CauseVox

MARCH 1, 2024

This ultimately results in better donor acquisition as well as stronger, more genuine partnerships with greater retention. This will allow you to make sure you are creating content that speaks to those donors, as well as providing easy ways for them to give. How to Create a Donor Persona So how do you create a donor persona?

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Audience Donor Survey Demographics 82

Qgiv

APRIL 13, 2021

According to our research report, Navigating the Unknown: Findings to Future-Proof your Fundraising , social media posts were the number one drivers of charitable gifts in 2020. The same content goals exist for nonprofits! Fundraising asks should be part of your overall social media content strategy.

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Social Media Donation People Media 115

Qgiv

SEPTEMBER 10, 2021

When a donor makes a contribution to your organization, they need proof of the gift for their tax records. That’s why you need to make sure your nonprofit donation receipts are scheduled to send as soon as a gift is made. You’ll also want to include the donor’s name, the donation amount, and the date of the gift.

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Arts Donation PDF Gift 105

DipJar

AUGUST 6, 2021

Volunteer Retention. Supporters are more likely to interact with your messages when the content is highly relevant to their interests or skills. . You can also host random giveaways for your top volunteers with bigger prizes like gift baskets or event tickets. . Volunteer Retention. Volunteer Recruitment.

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Volunteer Program Management Retention 98

Bloomerang

APRIL 5, 2021

of gifts per year x Avg. gift amount = Lifetime Value. Example: If your average donor has been on file for 5 years, gives an average of 3 gifts per year, with an average gift amount of $25 then their lifetime value is $375. [5 Do we have a cultivation plan and revenue goal for our major gift donors? .

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Donor Mail Gift Files 102

DNL OmniMedia

MAY 25, 2023

Donors want to see their support making a real difference, and nonprofits that want to improve donor retention will need to demonstrate impact and form long-lasting relationships with their supporters. Personalization also includes adjusting the content you share based on supporters’ interests. Show appreciation. Create a video.

Relationship 52

Relationship Build Donor Strategy 52

Bloomerang

APRIL 26, 2021

Both outright (annual and major gifts) and deferred (legacy gifts). It costs from 5 to 25 cents on the dollar to renew current donors and/or generate major, capital and legacy gifts from individuals. 3) Does it have diverse content relevant to visitors? (4) Make Receiving New, Renewed and Upgraded Gifts Easy.

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Trend Strategy Giving Fundraising 136