Remove Content Remove Design Remove Metrics Remove Retention
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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth. It needs to be combined with the other metrics to provide value. 5) Retention. 1) Traffic.

Metrics 310
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Retention and engagement: the importance of investing in content personalization

fusionSpan

Membership associations thrive on being a place their members can go for specific content, training and events for their area of expertise. But while an org’s content will already be focused on a particular domain, their audience of members will break down into multiple niches all with their own unique combination of interests.

professionals

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Step 1: Build the top of your funnel SImply put, building the top of the funnel means participating in activities designed to create awareness about your association. Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Or offer them a discount on membership?

Create 169
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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Brainstorm which tactics, content, and communication channels will best engage each audience to increase the chance that they will purchase your product or service. Publish relevant, high-quality content that targets specific keyword phrases, such as “dog daycare near me” or “best pet boarding businesses.”

Map 52
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Dear Moby, what are the different types of email marketing? 

Whole Whale

Having a clean and organized email account structure can be helpful when sending more tailored content to segmented audiences. These emails help to set expectations of the content subscribers will receive, and maybe even try to get the recipient to sign up for another newsletter or take another action to support your cause.

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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

.orgSource

Perhaps it’s content that’s missing the mark. When the group reimagined their office space, incorporating elements of culture into the new design was a priority. The World Café is a strategy designed to deeply explore a series of topical questions. Is technology tying your audience in knots? Today trust bleeds into everything.

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Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

Mastering relevant content marketing. One of the biggest problems nonprofits face is improving their low donor retention rate. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. Start with benchmark data.

Analytics 122