2012 SXSW Interactive – #nptech Highlights

Amy Sample Ward

Last week I was down in Austin, TX, for the 2012 South by Southwest Interactive Festival. ” This is how Amber Case opened her 2012 South by Southwest Interactive keynote talk on Sunday, March 13th.

Transmedia Storytelling at SXSW Interactive

Connection Cafe

This week at the 2012 SXSW Interactive Conference, I noticed another theme that is a facet of multichannel communications: Transmedia Storytelling. ” This program was featured amazing content about how math is embedded in our everyday lives. Author: Corey Pudhorodsky.

Online Experiences Need Interaction


Bottom line: Online experiences need interaction. We have found that the viewers come back for more, when they can simply engage in the content of the presentation. Repurpose your content to fit the mold of the audience. Raise your hand if you enjoy 60-90 minute lectures.

Is Content Really King?

Connection Cafe

We can interact with individuals, our online communities and the public, getting feedback, soliciting opinion, sharing content.This engagement is truly interactive —and I mean that in the truest definition of the word. You know what content generated the most clicks on our web site?

Reflections on a Decade of Designing and Facilitating Interactive Webinars

Beth's Blog: How Nonprofits Can Use Social Media

His research shows that professional development learning experiences need to be as interactive as possible to boost retention and application. I thought I’d take this opportunity to reflect again on a decade of experience of designing and delivering interactive webinars.

Curating Content: How to Leverage Stories from Your Community

Connection Cafe

Set your goals, and create your content accordingly. Your first step is to decide what you want your content to accomplish. The tone, format, and focus of your content will differ depending on those goals. Guest post from Georgia Silver, Consumer Marketing Manager, everydayhero.

2015 SXSW Interactive Round Up


>>Read the full article Battling Online Harassment There are inevitably many formal sessions at SXSW Interactive, virtual announcements or product launches, and hallway conversations about new platforms and mobile apps. austin sxsw sxsw interactive

7 Tips for a Successful Content Marketing Strategy

NonProfit Hub

Many nonprofit organizations are unaware of the impact content marketing can have on enhancing awareness, creating brand loyalty and generating revenue. Here are some tips on how to craft a successful content marketing strategy. Use different types of content.

The Nonprofit Weekly Roundup: Content Marketing, Tangible Support, and Batkid

Connection Cafe

Here are this week’s nonprofit highlights: Content is taking the Marketing industry by storm, and nonprofit marketers are no exception. According to the 2014 Content Marketing Report, 92% of the nonprofits surveyed are using content marketing.

Interaction design and the future of connecting


If the experience of using a device is natural, like an extension of our bodies, then we can focus on the content, the knowledge and the meaning of the information and the experiences we’re trying to interact with.

Your Audience’s Content Is King (and Your Content Is Subservient to It)

Connection Cafe

In a world where everyone is their own publisher on social media, the conventional wisdom that “content is king” is simply incomplete. That is why social media content analysis is important to any campaign. Social Listening and Social Media Content Analysis. Using social media to understand how people think about an issue takes two basic forms: social listening and social media content analysis. Your Audience’s Content is King. Content is indeed king.

6 Powerful Types of Video Content Every Nonprofit Needs

Nonprofits Source

In short, this means that the written content is going out of fashion and is no longer the dominant form of communication. Types Of Video Content. Online video content is no longer “just another piece” of your overall content marketing plan.

Nonprofit Web Design Process Part 3: Content Strategy

Connection Cafe

Content for your website includes your headlines, body copy, photos, captions, graphics, videos, audio clips, etc. Content Strategy is “planning for the creation, delivery, and governance of useful, usable content”. We then assign actions to each page/section of content.

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4 Strategies For Successful Nonprofit Content Marketing


In a previous post , we talked about why your nonprofit had to start actively engaging in content marketing. Strategies to ensure your nonprofit’s content marketing campaigns were not only effective and efficient, but successful and delivered on all those great benefits. Interaction.

How To Get More Online Donations With Content Marketing

Nonprofits Source

It’s no secret that content is king when it comes to engaging and delighting donors and members alike. But did you know that writing content for donor intent can be used to target people ready to donate online content can also be used to target donor intent?

Worth a Look: Scoop.it Digital Content Tool

Amy Sample Ward

So when Scoop.it , a new content curation platform, hit the web recently, the #CommBuild network seemed like the perfect place to try it out. positions every user as a content curator. You can “scoop” content (add it to your topic page) from the Scoop.it

Insider Tips for Nonprofit Content Marketing at Healthcare Organizations

Connection Cafe

Content’s role in nonprofit marketing grows by the hour. So, as your organization works to create content that invites and inspires, it’s important to ensure everything is created with your audience in mind.

You Have More Content than You Realize


This is the first in a series of posts with great advice about content marketing. Generating content can be an arduous task. Marketing in today’s world presents more challenges than ever before because people expect great content – where they want it and when they need it.

Nonprofit Weekly Roundup: Surprising Twitter Stats, Content Creation, and Media Love for Your Next Event.

Connection Cafe

And content is king. And speaking of content…. Here’s some of this week’s best content for the nonprofit industry. creating content. Writer or not, the success of your organization depends on the creation of content that captivates and motivates supporters.

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3 Ways To Create Better Content Marketing


Create content that your target audience cares about, and can use in their every day life. Nonprofits everywhere understand the importance of content marketing, but content marketing can be harder than it seems. that’s been stocked with content.

The Nonprofit Weekly Roundup: Visual Content, The Seven-Point List, and Allyson Kapin Talks Crowdfunding.

Connection Cafe

If so, you’ve likely noticed the ever-growing need for visual content. But you’re not an artist, so how are you supposed to create exceptional looking content? Thankfully, John Haydon shares 8 Tools to Make You a Visual Content Ninja.

[Webinar 6/25] Content Strategy Field Guide


ICF Interactive and Adobe have teamed up with Advertising Age to show you the ins and outs of developing your very own targeted content strategy and building the ultimate personalized customer experience. Content Strategy Featured Industry Insider Mark Your Calendars

39 Nonprofit Content Marketing Trends You Need To Know (Infographic)

Nonprofits Source

Content marketing for nonprofits continues to be a driving force for generating awareness and revenue online in 2017. By creating content you’re telling search engines, like Google, what topics your website focuses on. Key Nonprofit Content Marketing Trends.

IBM Study Shows Consumers Want More Mobile Interaction While Shopping

Mobile Commons

Companies can also analyze data on shopping history in order to customize their message content for each individual consumer. The post IBM Study Shows Consumers Want More Mobile Interaction While Shopping appeared first on Mobile Commons How do consumers feel about mobile marketing?

Optimize Your Nonprofit’s Content Marketing


Bill Gates famously wrote in 1996 that content will be king on the Internet one day. Despite his prophecy, Microsoft today still does not have a juggernaut content department, and is still focused on creating software. Image courtesy of Web Business Agenda.

5 Steps to Content Marketing Success for Arts and Cultural Nonprofits

Connection Cafe

According to the new Nonprofit Content Marketing report from Blackbaud and Content Marketing Institute , 38% of nonprofits plan to increase their content marketing budget in the next twelve months. How can arts and cultural organizations start leveraging content marketing?

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How to Use Content Curation To Grow Your Online Presence


However, Google did not have to create all of this content but rather just curate it for others. You want more visitors and more interaction on your website. So, you know you need more content on your website. Content management doesn’t get any easier than that.

Does Extreme Content Delivery = Learning?

Beth's Blog: How Nonprofits Can Use Social Media

Or do you learn better when you get a chance to process the content every 15 minutes by thinking about it quietly or talking with a peer? I know for myself that I don’t learn, retain, or apply when content is endlessly shared – even from expert – without a break.

Facebook Page Insights analytics: Users vs. Interactions

John Haydon

Users vs. Interactions. Interactions Metrics – This data tells you which posts your fans like the most, which posts they comment on the most, and when they choose to hide your content in their news feed. Facebook Analytics facebook insights interactions

Interactive Comfort: Wading Deep

Museum 2.0

It’s one thing to experience and or be confronted by content that is uncomfortable, either in the form of an exhibition or a program. But what about interactive exhibits that give visitors active roles in the uncomfortable situation? What do interactives need to be risky yet safe?

5 Nonprofit Content Themes That Inspire Action

Nonprofit Tech for Good

From print to email communications, but especially on mobile and social media, there are content themes guaranteed to inspire a reaction on the part your donors and supporters. Incorporating the use of statistics into your annual content strategy is a must.

Content Curation for Nonprofits – Notes from #13ntccur8

Beth's Blog: How Nonprofits Can Use Social Media

This year at the Nonprofit Technology Conference, I had the pleasure of designing and facilitating a session on “Content Curation for Nonprofits” with Will Coley. The session was designed to balance content delivery with peer interaction. ” Content

10 Steps to Improve Your Nonprofit’s Social Media Content Calendar in 2019

Nonprofit Tech for Good

A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy. 10 Steps to Create a Content Calendar. 1) Organise your existing content.

6 Enewsletter Ideas to Help Retain Donors


The right type of enewsletter content can help strengthen donor relationships. While nonprofits are challenged with retaining donors, one overlooked cultivation tool may be the enewsletter.

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How To: DIY Community & Content Mapping

Amy Sample Ward

More and more often, I get asked at conferences or on the blog for more information about how to create a community map or content plan. The 3rd column is your goal for the interaction with that group, and again you want to keep it pretty high level. Content Map.

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The Nonprofit Weekly Roundup: Crowdfunding Tips, Content Curation, and The Science of Nonprofit Marketing

Connection Cafe

Julia Campbell has 3 Easy Ways Nonprofits Can Use Content Curation to Cure an Ailing Blog. This will allow your organization to stay involved in the conversation but take off some of the pressure of creating content of your own.

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Game Friday: Interactive Conversation

Museum 2.0

has gone on to build other games and tutorials, but their bread and butter is the crafting of honest, successful "interactive conversation interfaces." What's an "interactive conversation interface"? In short, it's a killer interactive. Remember "You Don't Know Jack"?

This Digital Marketing Process Will Make You Write Better Content

Nonprofits Source

Do you have a digital marketing process in place to manage your content, social, email, and engagement activities? In this article, I’m going to share a strategic marketing process that, when followed, will help you create content your audience will love. Resuse Old Content.

You have been abandoned


Content Marketing Interactive Mobile Online Fundraising Web Design Donation Forms Google AnalyticsMost nonprofit websites see a donation form abandonment rate of around 50% - 70%.

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Successful Social Media Content Strategy Is A Continuous Improvement for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

I was in San Antonio this week to facilitate an interactive master class for 300 nonprofits that was hosted by the San Antonio Nonprofit Council that hosts The Big Give, a very successful local giving day. Content Assets: Organizing and Archiving Tools. Content Tips Tools and Tactics

DoSomething.org Creates an Interactive SMS Game to Challenge Bullying

Mobile Commons

The Bully Text” is an interactive, Choose-Your-Own-Adventure-style SMS game meant to replicate a student’s first day at an average school. Do you open the text message and share its contents?

How A Nonprofit’s Content Marketing Engages Audiences


The number one goal of every blog and content marketing campaign is to engage with their audiences and drive interactions. Whether you know it or not, your content marketing campaign is engaging with your target audiences in more ways than one. Image courtesy of Engage Designs.

Why Your Nonprofit Needs A Content Marketing Blog


Here are 4 reasons your nonprofit needs a focused content marketing blog sooner rather than later. Website content does not change. Because the content on your nonprofit’s website never changes, those visiting your website never feel the need to return. Image courtesy of bp.