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3 Quick Ways to Double Your Online Fundraising Revenue

The Fundraising Authority

In Mastering Online Fundraising , our class for non-profit fundraisers, we talk a lot about how small changes to your online fundraising strategy can result in major returns, including new prospects, new event attendees, and of course, new donors. Take a look at The Fundraising Authority website.

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How to Collect Compelling Stories to Use in Your Fundraising Work

The Fundraising Authority

Storytelling has become a hot topic in non-profit fundraising. There’s a reason for this change: storytelling is extremely important to good fundraising. As fundraisers, we need to be carrying on a constant conversation with our donors. Other times, we talk to our donors through newsletters, e-mails and snail mail letters.

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The 5 Rules of Successful Annual Appeal Fundraising Letters

The Fundraising Authority

An organization’s annual fundraising appeal letter is a yearly letter that gets sent out to your current donors asking for general operating funds for your nonprofit organization. While not every nonprofit organization utilizes annual appeal letters, it has been my experience that most do. Then invite them to do so.

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4 Unique Call-to-Actions to Test on Your Nonprofit’s Website

Nonprofit Tech for Good

The red newsletter opt-in top bar on Nonprofit Tech for Good is the best-performing newsletter CTA on our website. Over the last six months, the top bar has resulted in 973 new contacts compared to 476 new contacts from a (now removed) popup form that appeared 20 seconds after load to non-subscribers.

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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. M+R Benchmarks Report. Email #1

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The Nonprofit Email Newsletter How To

Pamela Grow

In the Simple Development Systems’ donor communications model, we’ve always recommended both a print and an e-newsletter. Your print newsletter serves as a stewardship device, one where you share your donor’s impact and simply make them feel good about their support. What are the basics of a good nonprofit e-newsletter?

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26 Fundraising & Digital Marketing Research Reports for Nonprofits

Nonprofit Tech for Good

The data can be used to help your organization craft your next online fundraising and digital marketing strategy. If you would like to suggest a specific report be added to the list, please contact Heather Mansfield or post a link in the comment section below. 2019 Fundraising Effectiveness Project :: Download.

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