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The Nonprofit Email Newsletter How To

Pamela Grow

In the Simple Development Systems’ donor communications model, we’ve always recommended both a print and an e-newsletter. Your print newsletter serves as a stewardship device, one where you share your donor’s impact and simply make them feel good about their support. What are the basics of a good nonprofit e-newsletter?

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4 Unique Call-to-Actions to Test on Your Nonprofit’s Website

Nonprofit Tech for Good

The red newsletter opt-in top bar on Nonprofit Tech for Good is the best-performing newsletter CTA on our website. Over the last six months, the top bar has resulted in 973 new contacts compared to 476 new contacts from a (now removed) popup form that appeared 20 seconds after load to non-subscribers.

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3 Quick Ways to Double Your Online Fundraising Revenue

The Fundraising Authority

See that big sign-up box for our newsletter on the top right corner? If not, you should get one, and offer to give your users something of value, for free, in return for giving you their e-mail addresses and permission to add them to your e-newsletter list. What are you doing with your current e-mail contact list?

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9 Emails Every Nonprofit Needs To Send

Pamela Grow

If you’ve got a regular email newsletter, it sets the stage — the tone — for the rest of the emails you’ll send. Email list cleaning is simply a process of regularly updating your email contact list by purging or suppressing outdated contacts and regularly updating donors’ personal preferences. Here’s a terrific example.

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The 5 Rules of Successful Annual Appeal Fundraising Letters

The Fundraising Authority

The reason for this is that it gives the charity a good reason for contacting donors for general operating funds as opposed to asking for designated dollars, and it is a great opportunity to cast a wide net through an easily scalable medium (direct mail). Tell them why you need them to get involved. Then invite them to do so.

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Advocacy for everyone: 6 ways to help your supporters take action

EveryAction

Contacting elected officials and other decision-makers Your supporters hold many identities: they’re legislative constituents from the federal level down to the municipal level; they’re consumers and customers; they’re community members. If possible, include a photo of the stakeholder!

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How to Collect Compelling Stories to Use in Your Fundraising Work

The Fundraising Authority

Other times, we talk to our donors through newsletters, e-mails and snail mail letters. Each of these four different types of stories can be used as part of your fundraising letters, newsletters, phone calls and in-person meetings to better tell the story of your non-profit. How to Solicit Stories for Your Fundraising Work.

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