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Social Media Marketing White Paper: Key Findings and Nonprofit Lessons

NTEN

I came across a great white paper about the use of social media by marketers. We're all just learning about this, actually -- which is why the nonprofit community should be excited about getting in on the ground floor with these marketing tools and strategies. You can download the whole report for free. Kudos to Michael A.

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Social Media: Distributed Influence Quantifying the Impact of Social Media - A New White Paper from Edelman

Beth's Blog: How Nonprofits Can Use Social Media

Screencapture from Jonny Bentwood 's White Paper on measuring influence. On Twitter, Kami Huyse pointed over to her reflections on this paper which lead me again to the paper itself. A new whitepaper by Jonny Bentwood, a PR consultant for Edelman, Distributed Influence: Quantifying the Impact of Social Media.

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Devising a Print Management Strategy

Tech Soup

Just for fun, we at GreenTech like to read corporate promotional white papers that may have a nugget of green IT value to nonprofits and really anyone running a small or medium sized office.

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So you want to get into online advocacy?

Care2

An engaging action, one that is shareable and appealing to not only your audience, but also friends of your supporters, is the first step in launching your effective online advocacy strategy. Get the full scoop on effective online advocacy from this white paper by PowerThru Consulting and Care2. Online Advocacy'

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The sgENGAGE Podcast Episode 151: The Foundations of Effective Talent Management

Connection Cafe

Listen in to hear what Eric has to say about what talent management is, the building blocks of talent management, and the importance of determining your organization’s mission, values, goals, and strategies. Determining mission, values, goals, and strategies. What talent management means. Talking and thinking about competencies.

Podcast 27
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4 Steps to Implementing Your Social Change Strategy: A Case Study with SEFCU

Connection Cafe

As a results consultant I had the pleasure of working with the SEFCU team to design a measurement framework that enabled SEFCU to become more targeted and specific about how they wanted to invest their human and financial capital to ultimately be able to demonstrate their success toward their end desired result of “measuring lives improved”.

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Does Your Nonprofit Have A Social Media Work Flow?

Beth's Blog: How Nonprofits Can Use Social Media

You can see the relationship in the white paper “ play book ” from Radian 6, a monitoring platform. Well, first you need a strategy and have a practice of listening in place. Then, you might ready for the nitty gritty of putting one together internally or with the help of an outside consultant.