GA Apocalypse: The Deprecation of Universal Google Analytics
Whole Whale
APRIL 6, 2022
Setup a Google Analytics 4 property and get the code on your site, ideally through Google Tag Manager. It is important to prioritize doing this as soon as possible as you can’t collect any data until this is in place which will hurt things like year over year comparisons. Here is our guide on Google Tag Manager for nonprofits.
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