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Google Tag Manager

Byte Technology

By using Google Tag Manager (GTM), tagging your website, and using Google Analytics, you will collect plenty of helpful information to understand what your customers are seeking on your website. . How do Tags work? Tags are fragments of code included in a website that take information and send them to third parties.

Tag 130
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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

But that’s where the comparisons to Ringling Brothers Barnum and Bailey end. Members are seeking usefulness at the right price tag. The authors use Cirque du Soleil to illustrate this idea. The Cirque audience sits under a striped big top. Clowns, acrobats, and trapeze artists entertain.

Strategy 221
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Level Up Your Marketing with Analytics

Association Analytics

If you don’t tag your data accurately, it will be difficult to actually see what is going on. Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. By carefully implementing taxonomy and metadata, you will learn more about your members and their preferences.

Analytics 169
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We’re 39 percent similar; how can we be exponentially better?

Candid

Recent evidence from the Technology Association of Grantmakers (TAG) indicates that grantmakers are asking the same questions with slight differences across funders, wasting a significant amount of a nonprofit's time during the application process. About the TAG study. Analysis of grant applications from 130 funders. Research funding.

Grant 111
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GA Apocalypse: The Deprecation of Universal Google Analytics

Whole Whale

Setup a Google Analytics 4 property and get the code on your site, ideally through Google Tag Manager. It is important to prioritize doing this as soon as possible as you can’t collect any data until this is in place which will hurt things like year over year comparisons. Here is our guide on Google Tag Manager for nonprofits.

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Life after Common Ground: Part 6 – Apsona

Judi Sohn

Both applications are generously donated by their developers to non-profit organizations, so there’s no comparison on price. Tagged: applications , Apsona , Common Ground , data , Nonprofit , reporting , Salesforce. Here’s why: It runs right within Salesforce.

Life 200
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Consumers Guide to Low Cost Donor Management Systems

Robert Weiner

The guide presents detailed comparisons of 33 donor databases that cost less than $4,250 in the first year. Tags: TechSoup. Our friends at Idealware and NTEN have released their Consumers Guide to Low Cost Donor Management Systems.

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