Whole Whale

MARCH 15, 2023

Acquisition Emails Acquisition emails typically introduce the company and its mission or services. Marketing funnels help to give context and relative value to metrics that build on each other to work toward achieving a goal. Sending retention emails is a great tactic to help with improving metrics and cleaning out your list.

email 75

email Difference Marketing Retention 75

AccelEvents

JULY 28, 2021

Data collection- Any online event allows event marketers and event producers to go above and beyond simple attendance metrics. These metrics can work as lead generation tools or increase sales and marketing efforts post-event. . One company that knows how to put on a good event is Apple. 4 Ideas for Hybrid Events.

Ideas 98

Ideas Metrics Virtual Hosting 98

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. Finding the ROI. It’s no surprise that a tactic with a cost is high and unclear ROI gets minimal resources. But we have reached an inflection point.

Video 139

Video Communication Strategy Stats 139

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2009

Alfred Sloan used ROI in the 1920's at General Motors Source: Wikipedia I'm in the process of writing about and prepping several workshops for nonprofits about Social Media and ROI, known as "Return on Investment." ROI processes, particularly as part of the budgeting process , are familiar to many nonprofits.

ROI 74

ROI Social Media Media Measure 74

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 9, 2009

Photo by Jeff Pulver David Armano has an article on BusinessWeek called " The New Focus Group: The Collective " where he urges companies using social media to make the last word in ROI insight, not investment. Are you allowing your teams to create "pilots" prior to scrutinizing them through traditional ROI exercises?

ROI 91

ROI Learning Reflection Social Media 91

Whole Whale

NOVEMBER 23, 2022

Flexibility : The best dashboards are flexible enough to track the metrics that are most important to your nonprofit. About Company : Founded in 2012, Google acquired in 2019 for $2.6bn and has included in Google Cloud Platform. About Company : Created by Google started out as part of the enterprise Google Analytics 360 suite.

Analytics 52

Analytics Tools Wikipedia Track 52

AccelEvents

JULY 20, 2020

Whether you are hosting a completely virtual event or a hybrid event , recording the content and playing it back can generate more long-term ROI and engage attendees long after the event has ended. Asking to view the backend of the virtual event platform functions will tell you a lot about a company. Do You Offer Live Troubleshooting?

Virtual 94

Virtual Platform Question Broadcast 94

Nonprofits Source

OCTOBER 4, 2023

Robust CSR software helps alleviate the struggles of managing your company’s philanthropic initiatives and measuring impact, so you can focus on driving employee participation and making bigger waves with your efforts. If you’ve been tasked with finding the best CSR software for your company, you’ve come to the right place.

Software 52

Software Business Guide Companies 52

NonProfit Hub

SEPTEMBER 23, 2015

Roy Cheran is a guest contributor for Nonprofit Hub. Roy is the Vice President of Marketing at DonorPro , an innovative software company that helps nonprofits grow their fundraising revenue by an average of 37 percent each year. Nonprofits don’t have trouble finding success metrics to use. ● This metric is a biggie.

Metrics 28

Metrics Track Organization Evaluation 28

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. When I first started thinking about metrics for social media, I wanted to start out reminding our group about some fundamentals of the sphere. Measure THIS!

ROI 50

ROI Social Media Measure Media 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." It uses metrics to measure your results and help you improve your strategy over time.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2009

20:20 Social Media Analytics Blog; A colleague just shared a link to this blog by Guarav Mishra's company. I've been following him on Twitter and have been following his social media/social change blog but hadn't made it to his company's blog. Tags: ROI. Well, back to packing up the house for the big move.

ROI 50

ROI Social Media Media Aggregator 50

AccelEvents

AUGUST 15, 2021

And they allow companies to continue hosting popular events for their consumers even with gathering restrictions in place. . A hybrid event is generally hosted by a company, event management team, and supporting staff, like videographer, event organizer, emcee, audio team, and IT support team. . We are here to help.

Stream 98

Stream Hosting Virtual Registration 98

Double the Donation

DECEMBER 7, 2021

Over time, we are continuing to develop our company, refine our products, and expand our network of social good. This includes total company records, number and percentage of match-eligible donor coverage, form availability, and more! The interface is easy to use, and we began seeing the ROI in the first go-live minutes.”

Review 52

Review New York City Gift Integration 52

AccelEvents

JULY 20, 2020

Whether you are hosting a completely virtual event or a hybrid event , recording the content and playing it back can generate more long-term ROI and engage attendees long after the event has ended. Asking to view the backend of the virtual event platform functions will tell you a lot about a company. Do You Offer Live Troubleshooting?

Virtual 52

Virtual Platform Question Broadcast 52

Givinga

FEBRUARY 26, 2019

Over a 15-year period, corporate responsibility (CR) can increase a company’s market value by 6 percent¹. In cases where companies foster strong relationships with external stakeholders, the effect is even stronger: brands that are active with corporate responsibility initiatives see 40-80 percent more market value growth.

Profit 45

Profit Software Benchmark Student 45

Nonprofits Source

AUGUST 18, 2023

Ensure the software covers a wide range of companies and their forms and is regularly refreshed with accurate and up-to-date data. Reporting ⁠— Look for software that provides detailed insights into matching gift progress, trends, and other relevant metrics. This finally fits our budget and our needs, and we couldn’t be happier.

Gift 52

Gift NPO Software Nonprofit 52

AccelEvents

NOVEMBER 5, 2020

Clear Analytics for Tracking Audience Funnels, Lead Retrieval and Conversion, and ROI Measurement. In this way, a hybrid event combines the best of both worlds and allows you insight into all of these key metrics. . This not only boosts the event’s ROI, but it also encourages a business growth mindset for all attendees. .

Software 83

Software Virtual Integration Analytics 83

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2010

While some may think there are not a lot of high quality women who can speak on technology issues or are starting tech companies, it simply isn’t true. I’ll be presenting on a panel “Social Media ROI&# with Lauren Vargas from Radian 6, with Cheryl Contee as the moderator on Sept. Social Media ROI.

Blogher 107

Blogher ROI Slideshare Free 107

NonProfit Hub

OCTOBER 15, 2014

50% of global consumers said they would be willing to reward companies that give back to society by paying more for their goods and services (44% in the U.S. Focus on five key areas: help them build brand visibility, recognize their generosity, offer creative approval, measure metrics and keep lines of communication open. What say you?

Sponsor 57

Sponsor Metrics Nonprofit Evaluation 57

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

What useful nugget did you learn from analyzing your social media metrics data or your measurement process that lead to a success or improvement in your social media practice? When a nonprofit partners with a company on project that uses social media, what metrics do you use to measure success? Data Analysis.

Summary 94

Summary Social Media Measure Media 94

DipJar

SEPTEMBER 12, 2022

That’s why many organizations are starting to use nonprofit production companies. Then, assess relevant metrics to see which types of content receive the most engagement. Some common metrics to track are website page views, email click-through rates, and social media engagement. . Producing irrelevant content.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Forum One

JULY 13, 2021

Third-party cookies are used by ad companies to track you as you visit different sites around the internet, building a profile of you and your interests based on the sites you visit and using that to send ads to you. Decreased ROI on ad spending. In April 2021, Apple released its next round of privacy updates with iOS 14.5,

Impact 46

Impact Organization Track Analytics 46

AccelEvents

NOVEMBER 5, 2020

Clear Analytics for Tracking Audience Funnels, Lead Retrieval and Conversion, and ROI Measurement. In this way, a hybrid event combines the best of both worlds and allows you insight into all of these key metrics. . This not only boosts the event’s ROI, but it also encourages a business growth mindset for all attendees. .

Software 59

Software Virtual Integration Analytics 59

Connection Cafe

JULY 14, 2017

My thought, after reading the article, was that nonprofit organizations are missing a key metric to accurately define what is and what is not an overhead cost. I challenge the industry to adopt a new metric. It’s not a good way to live or to work. It’s not a good way to live or to work.

Issue 39

Issue Conversation Change Metrics 39

Nonprofit Tech for Good

FEBRUARY 8, 2012

Define metrics of measurement and create a social media ROI spreadsheet. Claim and set up your nonprofit’s LinkedIn Company Page. Define your goals and objectives. Get the necessary training (HTML, digital photography, video, social media, and mobile technology). Create a master login sheet. Create a Google account. 7) Blogging.

Social Media 266

Social Media Social Media Tech 266

Care2

AUGUST 28, 2013

I use a basic Breakeven/ Return On Investment (ROI) calculator that I built. You can download the Breakeven/ROI Calculator here. Ensuring that your whole team - often including the board - is invested in, and fully understanding, the key performance metrics involved.

email 77

email Fundraising Rate ROI 77

Socialbrite

DECEMBER 13, 2019

These metrics will help you identify ways you can improve your campaign going forward. Evaldas Mockus is an experienced Search Engine Optimization (SEO) specialist who has worked in information technology and SaaS companies. Improve your campaign & open rates. What is your open rate? Your click-through rate?

email 52

email Guide Newsletter Rate 52

CauseVox

APRIL 29, 2021

See this article for more tips on calculating your ROI. This exhaustive list should include: All individual donations (including major gifts) procured by Direct mail Online fundraising Special/in-person fundraisers Phone solicitations Membership fees Corporate sponsorships Company matches Grants Sale of items/services.

Calendar 98

Calendar Template Guide Fundraising 98

Connection Cafe

MARCH 20, 2018

Sure, there are joint projects and special events that bring them together on a limited basis… …but for the most part, these two departments have their own goals, objectives, leaders, customers, and metrics. This 3:1 ROI is higher than that realized in most clinical services. Times have changed.

Collaboration 27

Collaboration Develop Marketing ROI 27

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 24, 2008

Rachel Happe has a good post about how to look at the value part of social media ROI equation. I would have liked to have added these questions to the Social Media ROI Case Study Slam panel, maybe for future reiterations. I'd like to see variations on the Justin Perkin's Social Media ROI Calculator to incorporate some of those.

Social Media 50

Social Media Measure Media Effective 50

ASU Lodestar Center

MAY 20, 2016

Don't let private companies corner the market on creativity. Use metrics, and when you can't, stay rigorous. Private companies measure success using KPIs like ROI and sales goals. You're reminding them why it's valuable for them to belong to this community, and why it's worth it to them to stay connected.

Marketing 40

Marketing Nonprofit Open Source Museum 40

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

  It included two excellent case studies and social media metrics- one on ASPCA and the other Georgia Tech.   She gave these examples of how some companies are measuring the impact of their social media efforts: Best Buy measured the success of its internal network by how it reduced job turnover. " - James E.

Social Media 50

Social Media Relationship Media Georgia 50

Gyrus

NOVEMBER 3, 2016

When most people think about reporting in the Learning Industry, they think about ROI justification. We can also paint a picture with this immense wealth of data by determining manners to address company sales, safety within the workplace, external communications, and any other potential learning facet within a program.

Learning 61

Learning Organization Statistics Cleveland 61

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2008

    What's the ROI of listening?   So, they are able to adjust the ROI.    Created an "advocacy" metric - positive opinion - negative opinion.    Used it for metrics around the blog community.    Why a company should do listening. 

Marketing 50

Marketing ROI Influence Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2009

I'm going to be teaching two intermediate/advanced workshops, one on mapping metrics to social media strategy and the other on listening. (The I'm going to be teaching two intermediate/advanced workshops, Tags: listening metrics ROI RSS. I'm preparing for a day of trainings in Chicago on Wednesday at Making Media Connections.

Social Media 50

Social Media Open Media Chicago 50

Care2

JANUARY 6, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Which metrics will help you achieve it? Is it to gather donations or content?

Analytics 54

Analytics Google Social Media Websites 54