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Pledges vs. Donations: Understanding the Difference

Pamela Grow

Defining Pledges and Donations When it comes to types of donations, there can be some overlap between the various categories. Here are simple definitions of and key differences between pledges and donations: Pledges. A pledge is a promise to pay a certain amount of money to an organization at a later date.

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4 Communications Strategy Tips for Donor Retention

sgEngage

Ensure communication is a two-way street . One of the best methods to increase your donor retention is to leverage your overall communication strategies. But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention.

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Strategies to Build Donor Trust and Retention

sgEngage

Here are some strategies your organization can consider for improving donor retention by building donor trust in your brand. Every interaction with donors communicates how your organization views them and their gifts. How about a Code of Ethics for your organization and team, designed with the needs of your community at its heart?

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6 Ways To Use Pledge Now, Pay Later In Your Fundraising Campaigns

CauseVox

CauseVox’s Pledge Now, Pay Later (PNPL) is a state-of-the-art pledge donation option (similar to buy now, pay later for donors!) that’s designed to help you get more online pledges and automatically fulfill them. Sigma Chi at the University of Florida’s Pledge Now, Pay Later Donation Form. Website Donation Forms.

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Multi-Year Gift Agreements: Your Donor Retention ‘Ace-In-The-Hole’

Bloomerang

Nonprofits who care about donor retention employ numerous strategies to keep their donors coming back year after year. But there’s one unsung strategy that can elevate your donor retention rates, while expanding mid-level and major giving: multi-year gift agreements. But multi-year giving is a cheat code in the donor retention game.

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4 Strategies to Increase Donor Loyalty

Bloomerang

Yet too many nonprofits still don’t prioritize donor retention strategies. . Your loyalty program (aka “donor communications” or “donor relations” or “donor stewardship” program) is just one of many touchpoints that must be considered within the entirety of the consumer’s brand experience. Donors know only one organization.

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How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

By Michelle Chen is an independent scholar with a PhD in mass communications with a focus on advocacy, activism and social change. While social media is now a common part of every nonprofit’s communication strategy, a common sentiment is that interacting on social media is a poor substitute to in-person interactions.