Direct mail built the conservative movement. Can influencers beat it?
M+R
JUNE 5, 2023
That version of you — now sitting on a valuable piece of real estate — probably had their address bought by a man named Paul Weyrich, a pioneer of conservative political direct mail. Along with Richard Vigurie, they honed an analog skill every politically active organization now tries to do digitally: find your people and activate them.
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