Understanding the Psychology of Why Donors Give to Nonprofits
Nonprofit Tech for Good
AUGUST 14, 2022
See giving as a family tradition and seek to teach their children generosity. Sample identities could be “community leader” or “survivor” or “change maker.”. Prefer to donate to local charities or make a long-lasting impact through their investments. Desire to repay or pay forward in gratitude through their giving.
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