article thumbnail

How Water.org Adapted Their Social Media Content Strategy in Response to COVID-19

Nonprofit Tech for Good

By Moree Lambeth , Senior Content Creator at Water.org. The current social media environment has caused non-profit marketers to re-evaluate their content aware of the acute conversations being had on every channel, at a global level. Water.org’s Senior Content Creator, Moree Lambeth explains.

article thumbnail

Conversation Starter: Digital Natives Moving Offline

Amy Sample Ward

New research shows that the majority of children and teenagers are not the Web-savvy digital natives of legend. What is the biggest lesson you’ve learned about approaching any age demographic, be it young people or not, with online content? In fact, many of them don’t even know how to google properly.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Your Organization’s CEO Can Use Social Media for Thought Leadership

Beth's Blog: How Nonprofits Can Use Social Media

Most nonprofit leaders have to keep up with their sector, field, or issues anyway – and openly sharing what they are reading – useful content and news with some analysis helps contributes to thought leadership – especially on social channels like Twitter where many reporters use it to source leaders for stories. How To Be A Chameleon.

article thumbnail

Networked Capacity Building: Finish Line Grantees Social Media Training

Beth's Blog: How Nonprofits Can Use Social Media

My role was to facilitate and model new practices and present on a couple of new approaches, such as content curation. We established a hashtag for the event #fflsmart and modeled how you can capture a complete archive with rowfeeder and since content curation was on the agenda, I modeled using storify to capture a curated record of the event.

article thumbnail

KONY, Networked Nonprofits, and Transparency

Beth's Blog: How Nonprofits Can Use Social Media

Evan Bailyn, an author who writes about what makes content go viral, said: “I read the critical responses and found no convincing reasons to disregard the campaign. The Kony story resonates because it’s the story of an identifible individual doing bodily harm to children. The victims are Ugandan children.

Network 119
article thumbnail

A Social Publishing Strategy by John Gautam, Pratham Books

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: During my trip to India in February, I was introduced to a nonprofit children's book publisher in India, Pratham Books. “It was set up to fill a gap in the market for good quality, reasonably priced children’s books in a variety of Indian languages. India has a reading problem and the problem is two fold.

India 99
article thumbnail

Nonprofit Donor Engagement Strategies: Breaking Through the Noise

Neon CRM

There are lots of ways to create content your donors will find valuable. And, when they associate your communications with content they find important and enjoyable, they’ll be more likely to prioritize engaging with your messaging in the future. Look for ways to add value to your communications by: Making donors feel good.

Donor 98