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6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

Baby Boomers are also more likely to engage in offline giving, such as writing checks or attending fundraising events. Environmental issues, education, and children’s welfare are some of the areas that resonate with this generation. Gen Xers often prefer to support causes that directly impact their communities.

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How Water.org Adapted Their Social Media Content Strategy in Response to COVID-19

Nonprofit Tech for Good

The marketing team of the international nonprofit, Water.org , was quick to evaluate their social content plans as the COVID-19 pandemic spread on and offline in early 2020. Content that considers the user experience on and offline and is created with empathy, sensitivity, and relevance. Instagram.com/water. Twitter.com/water.

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22 Statistics About #GivingTuesday Donors Worldwide

Nonprofit Tech for Good

From GivingTuesday : 1) The estimated total of online and offline giving across sixty countries on GivingTuesday 2019 is $1.97 Children and youth – 10%. 511 was given online in the United States within the first 24 hours of GivingTuesday 2019, an increase of 28%. Latin America and the Caribbean – 9%.

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Conversation Starter: Digital Natives Moving Offline

Amy Sample Ward

New research shows that the majority of children and teenagers are not the Web-savvy digital natives of legend. . —– The article from Spiegel Online International begins: They may have been dubbed the “Internet generation,&# but young people are more interested in their real-world friends than Facebook.

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Nurture Online Efforts with Offline Activities

Connection Cafe

When we discuss peer-to-peer fundraising our focus often is on the online components; however, the offline activities surrounding our event allow us to improve relationships and connections with our supporters, thus potentially improving our online outcomes. And these relationships can be vital to fundraising success. Event Kick Off.

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Identifying Your Ideal Prospective Donor

Kindful

Does your ideal donor have children? And if yes, does it matter how many children? Or do the ages of the children matter? They may or may not have children yet. . They’re married with school-aged children. . They’re either married or unmarried with children who are either grown or in college. Writing checks?

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10 Donation Page Best Practices for Nonprofits

Nonprofit Tech for Good

For example, Children International : Also, provided your program vs. operating expense ratio is good ( 75%/25% ), create a simple pie chart graphic that illuminates your program and operating costs. In addition to thanking your donors, use the page to convert your donors into social media followers and to inspire them to get more involved.

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